The Wrap – Top Inbound Marketing Posts Volume 8

Hello and welcome to the latest edition of The Wrap, HPE’s round-up of all that’s interesting in the world of inbound marketing; SEO, Content Marketing and Social Media.

This edition sees tips for making it to the top of Google Answer Boxes, hyperlocal keyword targeting, suggestions for not boring your readers to death and the chastising of grammar Nazis.

Bay of Plenty autumn

SEO

How to target a small group of people

Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you exactly the customers you’re looking for.

Your website’s structure and its effect on SEO

It’s not just about keywords! Your website should be organized in a manner that’s easy for users – and Google’s spiders – to navigate. This great article explains the different between structure and design.

Google Answer Box – The holy grail of SERP

Forget fighting for fluctuating ranking positions – if you can get the Google answer box at the top of the page, you win the race without even trying!

Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly-coveted positions.

Site closed down for the day? Don’t worry about ranking

Need to pull the shutters down for the day on your site? In this article, Google’s very own John Mueller explains how to avoid a drop in rankings, even when you’re not online.

How to speed up your keyword research

Do you know the difference between Clustering Vs. Classification? Unsupervised vs. Supervised Learning? No, neither did we until we read this article by Vicky Qian.

Content marketing

3 tips to create attractive blog posts

We are visual creatures, and a boring, lifeless blocks of text will be easily ignored. Discover how to make your blog post shine with these three tips.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

[Continue reading]

Top marketing experts predictions for 2017

Moz 2017 SEO strategy

Anyone can predict the future – it’s being accurate that’s the hard part. After all, Back to the Future promised us Hoverboards by 2015 and that didn’t happen. Not that we’re bitter about it. Bearing this in mind, High Profile Enterprises have … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 7

Ohope, Bay of Plenty

Hello, and welcome to the latest edition of The Wrap - HPE's Inbound Marketing round-up. In this edition, we look at Google dipping their toe into the tepid waters of mobile indexing, how to find that sweet spot when it comes to content creation, and … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 6

Bay of Plenty full moon photo

The Wrap is back for another edition and what a treat we have for you! The big talking point this time round is Google’s new Penguin update. Penguin 4.0 was released at the end of September and it looks like the shape of things to come! Read on to … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 5

Winter - Ohope Beach New Zealand

Welcome to the latest edition of “The Wrap”. Here we bring together the latest articles on Inbound Marketing, cutting out all the nonsense, click-bait and out-dated information the World Wide Web is full of. In this edition you’ll only find the most … [Continue reading]

The Top Inbound Marketing Predictions for 2016

Summertime 2016

Welcome to the New Year! So that you can get off to a flying start in 2016, we've hand picked a selection of blog articles focused on the trends and marketing predictions for the year ahead. As usual, we've done the digging so you can sit back and … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 4

Happy Birthday High Profile Enterprises

Welcome to this edition of ‘The Wrap’. Here you will find some of the latest posts on inbound marketing from around the web. Our aim is to find the best and most relevant topics so you don't have to. We hope they will add a lot of value to your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 3

Ohope Bay of Plenty sunset

Welcome to ‘The Wrap’ where we make every effort to bring you the most up to date posts on inbound marketing that we believe are the cream of the crop. We are committed to bringing you the latest and greatest information that may add value to your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 2

Whakatane River Mouth, Bay of Plenty

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business. In this edition … [Continue reading]

Do I need an Information Architect for my next website redesign?

Information Architecture - Unstructured House

Good web design is not just about the exterior or interior design of your website. While the look and feel of your website is important to your brand, there are many more elements that need to be taken into consideration. If you are building a new … [Continue reading]

What are SEO audits and why do you need them?

SEO Audits

Most organisations now realise that SEO is a hugely important element of any marketing strategy. SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy. So how do you ensure that your … [Continue reading]