What are SEO audits and why do you need them?

Most organisations now realise that SEO is a hugely important element of any marketing strategy.

SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy.

So how do you ensure that your websites tick all the right boxes?

How do you make sure that your websites are performing as efficiently and effectively as possible?

SEO Audits

To begin with search engine optimisation is now all about value and quality. Content is King… right?

Not so fast!

Your content may be exceptional and your website might be state of the art in design and user experience but if you make any mistakes you will attract varying degrees of loss of trust or you will be marked down as a preferred solution to a given query.

The rise of technical compliance

This has been an incremental process and Google has been very clear that fast, efficient, error-free websites that don’t suffer from thin content or spammy backlinks will perform well in Google’s search results.

A series of major algorithm updates have targeted specific ranges of tactics – Panda, Penguin, Pigeon, Pirate, EMD, HTTPS/SSL, Payday Loan, Page Layout, Hummingbird, DMCA Penalty and several unnamed and unannounced updates.

Overall the requirements are fairly clear. But working through the increasing range of needed compliance factors has become increasingly complex.

Google Webmaster Tools

Webmaster Tools has become an essential addition to website performance analysis and this is where a large portion of research can be done. Google has been continually adding features to this tool and gives recommendations on what can be improved on your site.

This is also where Google advises if you have received a manual penalty for non-compliant behaviour or if you have security issues such as malware.

It is not surprising then that I recommend every website must have Webmaster Tools added and the data should be continually monitored.

Other recommended tools

There are a number of very useful tools that take care of different elements of your website. We use the Moz Suite, Ahrefs, Majestic, Screaming Frog and others to look at and analyse backlink profiles.

A clean, high quality link profile is extremely important. Any sign of manipulative behaviour and penalties can be severe resulting in removal from search results or a dramatic reduction in visibility.

What are SEO audits and how do they work?

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The Wrap – Top Inbound Marketing Posts Volume 1

Whale Island, Bay of Plenty

Welcome to our first edition of 'The Wrap' (formerly called 'The Weekend Wrap'). 'The Wrap' is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to … [Continue reading]

Clean up your backlinks or face off with Google Penguin

Google penguin

The Penguin: 'Please, don't hurt me! I didn't mean it!' It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The … [Continue reading]

How an inbound marketing strategy can double your revenue (with full strategy)

Taking a gamble on inbound marketing

This post is a comprehensive case study that details a project which High Profile Enterprises has been working on since early 2011. It details not only website growth but also increased revenue and gives a full blow by blow account of each element of … [Continue reading]

100 ideas and topics to make your blog sizzle

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This post is my response to a couple of the biggest challenges many of our clients face when it comes to creating great content for their blogs. The two challenges are: … you don’t have time… ... you don't know what to write about... A … [Continue reading]

How can your business create great website content?

Get started with content

Do you want to create great website content that engages people? Content that encourages them to take a desired action? But you're not really sure how to get started? This post has been written to give some basic but very necessary guidelines … [Continue reading]

The ultimate beginners guide to Twitter

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Are you struggling to get your head around how Twitter works? And how you can get real return for your efforts? This post started because I was having trouble finding a guide online to Twitter that was current and useful for our clients - so I … [Continue reading]

20 top web marketing posts – The Weekend Wrap Vol 22

Ohope Beach New Zealand

Boom! Matt Cutts from Google drops a bomb that shifts the SEO world on its axis! How does this affect your web marketing strategy? And that's just the beginning - this roundup of the best from the web includes my nomination for the content … [Continue reading]

What does Google Hummingbird mean for Marketers?

Google Hummingbird

This post was originally published on the TrinityP3 Blog. There has been a massive shift in the way search works over the past couple of years. You could say that the internet is starting to grow up a bit. And one of the biggest innovations in … [Continue reading]

The return of the Weekend Wrap – Vol 21 – Web Marketing insights

Ohope Beach Bay of Plenty

It's been a while since we collected a bunch of exceptional posts from our favourite sites about SEO, Content Marketing, Social Media, Conversion Rate Optimisation and all the other stuff that makes the online space so fascinating and challenging. … [Continue reading]

120 strategies to promote your business blog [Infographic]

Business blogging image

Promoting a blog (or website) has become increasingly complex. It is now not particularly useful to simply hit the publish button and expect the world to embrace your creative genius. To promote your business blog effectively you need to … [Continue reading]