Welcome to the latest edition of “The Wrap”. Here we bring together the latest articles on Inbound Marketing, cutting out all the nonsense, click-bait and out-dated information the World Wide Web is full of. In this edition you’ll only find the most relevant, current and practical info to help with your online business.
In this edition we look at whether SEO titles and heading tags still have an impact on SEO, a couple of posts on getting your SEO right and an update on recent changes made by Google.
In the content marketing section we have some great writing tips, a post on how to optimise your content for Google’s Rankbrain and some very useful tools for blogging. In the social media section we have some great tips for Facebook use, an update on Instagram’s new analytics features and some strategy information on generating more momentum and more traffic.
Click on the titles to read the posts. Enjoy!
Googles algorithms have developed so much in recent years, it’s hard to tell if the basic stuff is even important any more. This article tests the theory with an objective approach and interesting conclusions.
It seems that Google still relies on us setting well optimised H1 and Title tags, and that even small changes to these can make a difference to your organic search performance.
If your customer is looking for what you sell and they’re nearby, how do you make sure they can find you? This great article explains what you should have on your site to make Google pick you first. Time for a NAP! And if you don’t know what NAP means, click you need to read this. [Continue reading]