How can your business create great website content?

Do you want to create great website content that engages people? Content that encourages them to take a desired action?

But you’re not really sure how to get started?

This post has been written to give some basic but very necessary guidelines around creating content and will hopefully help you avoid content mistakes.

It has been created to help you to understand what is important about crafting quality content and to inspire and give you the confidence to go forth and write. While these processes are necessary for your content to be found in search, the most important thing is to just get started.

Get started with content

The Form

The shape, visual appearance and tone of your content requires a certain amount of attention from you.

If you give consideration to the quality and structure of your content, the finished result will have the desired impact. If not, you run the risk of disengagement with your audience and you will have lost an opportunity.

If you have taken the time to create and produce attractive content by carefully crafting your words don’t let the structure and appearance of your work let you down.

View your content as a representation of how you feel about your work and make sure the overall structure and headings are congruent with the topic you are writing about.

Keep your paragraphs short – your audience doesn’t want to read a big block of text… no matter how good it is.

Create headings, sub-heading, graphs, diagrams, use bullet points, lists, numbers, italics, different fonts and formats and make good use of images. Link out to other high quality sites where appropriate.

If your content looks good on opening, chances are your readers will stay with you throughout the post and share it with others.

The Tone

It doesn’t matter how good your content is, it will only attract attention if the tone of voice is right for the audience you want to capture.
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