The Wrap – Top Inbound Marketing Posts Volume 3

Welcome to ‘The Wrap’ where we make every effort to bring you the most up to date posts on inbound marketing that we believe are the cream of the crop. We are committed to bringing you the latest and greatest information that may add value to your business.

In today’s installment of ‘The Wrap’, there are plenty of worthwhile goodies to munch on including effective blogging and writing quality content even when you think you suck at it.

You will learn how to get your content marketing on track with the smallest of budgets, how to find great blog topics, and how to get people to share the written content you have spent so much time and effort on.

There are also some great techniques and tips on SEO and CRO, and you will learn more about social media marketing trends and the tools that will help you in your business.

Click on the titles to read the posts.

Ohope Bay of Plenty sunset

Stunning sunset over Ohope Beach, Bay of Plenty

Content Marketing

Why high quality content creation is the secret to organic growth

High quality content is what we’re all after and in this post, Midge Hand, Copyblogger Certified Content Marketer and a regular columnist on web related topics, shares some valuable insights on writing high quality content to grow your online business organically.

If you’ve ever had the feeling you are spending hours and hours creating content and nobody is listening check Google Analytics for proof. To get the most out of the time you invest in creating content and to offer value to your customer, connecting with your audience and making them aware that you are there to help them is where you will get the best results.

How to produce great content (even if you’re a terrible writer)

If you think you suck at writing and you hate the thought of sitting down and writing for your business blog, Sujan Patel shares some top-notch tips on how to create great content even if you think you’re a terrible writer.

17 Content Marketing tips for any size budget

If your content marketing budget is limited, Michael Brenner, Head of Strategy for NewsCred, shares some valuable and very useful tips in his post on how to effectively produce the right content for your audience with any size budget and for any size business.

Social shares and inbound links: Insights from new correlation data

In this post, Steve Rayson reveals some key insights into the correlation between social shares and inbound links.

Understanding why people share and link to content is essential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.

How to create content that your VIPs will love to share

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The Wrap – Top Inbound Marketing Posts Volume 2

Whakatane River Mouth, Bay of Plenty

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business. In this edition … [Continue reading]

Do I need an Information Architect for my next website redesign?

Information Architecture - Unstructured House

Good web design is not just about the exterior or interior design of your website. While the look and feel of your website is important to your brand, there are many more elements that need to be taken into consideration. If you are building a new … [Continue reading]

What are SEO audits and why do you need them?

SEO Audits

Most organisations now realise that SEO is a hugely important element of any marketing strategy. SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy. So how do you ensure that your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 1

Whale Island, Bay of Plenty

Welcome to our first edition of 'The Wrap' (formerly called 'The Weekend Wrap'). 'The Wrap' is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to … [Continue reading]

Clean up your backlinks or face off with Google Penguin

Google penguin

The Penguin: 'Please, don't hurt me! I didn't mean it!' It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The … [Continue reading]

How an inbound marketing strategy can double your revenue (with full strategy)

Taking a gamble on inbound marketing

This post is a comprehensive case study that details a project which High Profile Enterprises has been working on since early 2011. It details not only website growth but also increased revenue and gives a full blow by blow account of each element of … [Continue reading]

100 ideas and topics to make your blog sizzle

Clock showing men running out of time

This post is my response to a couple of the biggest challenges many of our clients face when it comes to creating great content for their blogs. The two challenges are: … you don’t have time… ... you don't know what to write about... A … [Continue reading]

How can your business create great website content?

Get started with content

Do you want to create great website content that engages people? Content that encourages them to take a desired action? But you're not really sure how to get started? This post has been written to give some basic but very necessary guidelines … [Continue reading]

The ultimate beginners guide to Twitter

Twitter header image

Are you struggling to get your head around how Twitter works? And how you can get real return for your efforts? This post started because I was having trouble finding a guide online to Twitter that was current and useful for our clients - so I … [Continue reading]

20 top web marketing posts – The Weekend Wrap Vol 22

Ohope Beach New Zealand

Boom! Matt Cutts from Google drops a bomb that shifts the SEO world on its axis! How does this affect your web marketing strategy? And that's just the beginning - this roundup of the best from the web includes my nomination for the content … [Continue reading]