Welcome to our first edition of ‘The Wrap’ (formerly called ‘The Weekend Wrap’).
‘The Wrap’ is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the most relevant and up to date information for your business.
In this edition of the ‘The Wrap’, the hot topic of conversation is the new Google mobile search algorithm launched on 21st April 2015. Referred to by many as “mobilegeddon”, several posts in the SEO section below share the impacts and recommendations for website compliance.
The content marketing section includes posts about content marketing strategy, next-level marketing and writing copy for your blog. Google+, Twitter, social media tools and more are the recent topics of discussion in the ‘Social Media’ section.
Click on the titles to read the posts.
SEO /Search Engine Optimisation
This has to be the hottest topic in SEO today! Here, Mike Morgan tells us what it’s really all about. Termed “Mobilegeddon”, this is the latest Google change to its mobile search algorithm. Mobile performance and accessibility will become the key ranking factors for your website so if you haven’t already done so, now’s the time to take the test.
On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined.
Columnist Bryson Meunie points out that a startling 40% of websites are not mobile-friendly and that Google has changed it’s mobile search algorithm to create a better experience for you, the user. Here, Bryson provides 3 tips to help you get ahead of the next Google update.