The Wrap – Top Inbound Marketing Posts Volume 7

Hello, and welcome to the latest edition of The Wrap – HPE’s Inbound Marketing round-up. In this edition, we look at Google dipping their toe into the tepid waters of mobile indexing, how to find that sweet spot when it comes to content creation, and we show you 4 ways to improve your return on Facebook Ads.

Ohope, Bay of Plenty

Spring in the Eastern Bay of Plenty, New Zealand


Google tests the water for a new way to index a site

As more and more people use their phones to visit the net, Google has taken the first steps in using the mobile version of a site as its primary source of information. Will this effect ranking? You bet it will, but how much and in what way? And is this just an experiment, or is this the future of Google?

We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.

How Developers should tackle SEO from day one

Search Engine Optimisation (SEO) is a bit of an afterthought for most developers. But here is a checklist of SEO essentials you need to hit from day one. From simple things like keeping the HTML Code clear, to less obvious tips like page speed. Speaking of which…

How to increase your page speed

Page speed is crucial, especially in the mobile age.  If your site is running at average speeds, then it’s costing you business opportunities and potential revenue. There is a lot you can do to speed up your site and its various content elements. This article shows you how.

How smaller fish can compete with the big boys in SEO

It may seem impossible for a small company to compete with big sites when it comes to Google’s front page, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can’t, despite their natural advantages. [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 6

Bay of Plenty full moon photo

The Wrap is back for another edition and what a treat we have for you! The big talking point this time round is Google’s new Penguin update. Penguin 4.0 was released at the end of September and it looks like the shape of things to come! Read on to … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 5

Winter - Ohope Beach New Zealand

Welcome to the latest edition of “The Wrap”. Here we bring together the latest articles on Inbound Marketing, cutting out all the nonsense, click-bait and out-dated information the World Wide Web is full of. In this edition you’ll only find the most … [Continue reading]

The Top Inbound Marketing Predictions for 2016

Summertime 2016

Welcome to the New Year! So that you can get off to a flying start in 2016, we've hand picked a selection of blog articles focused on the trends and marketing predictions for the year ahead. As usual, we've done the digging so you can sit back and … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 4

Happy Birthday High Profile Enterprises

Welcome to this edition of ‘The Wrap’. Here you will find some of the latest posts on inbound marketing from around the web. Our aim is to find the best and most relevant topics so you don't have to. We hope they will add a lot of value to your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 3

Ohope Bay of Plenty sunset

Welcome to ‘The Wrap’ where we make every effort to bring you the most up to date posts on inbound marketing that we believe are the cream of the crop. We are committed to bringing you the latest and greatest information that may add value to your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 2

Whakatane River Mouth, Bay of Plenty

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business. In this edition … [Continue reading]

Do I need an Information Architect for my next website redesign?

Information Architecture - Unstructured House

Good web design is not just about the exterior or interior design of your website. While the look and feel of your website is important to your brand, there are many more elements that need to be taken into consideration. If you are building a new … [Continue reading]

What are SEO audits and why do you need them?

SEO Audits

Most organisations now realise that SEO is a hugely important element of any marketing strategy. SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy. So how do you ensure that your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 1

Whale Island, Bay of Plenty

Welcome to our first edition of 'The Wrap' (formerly called 'The Weekend Wrap'). 'The Wrap' is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to … [Continue reading]

Clean up your backlinks or face off with Google Penguin

Google penguin

The Penguin: 'Please, don't hurt me! I didn't mean it!' It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The … [Continue reading]