The Wrap – Top Inbound Marketing Posts Volume 6

The Wrap is back for another edition and what a treat we have for you! The big talking point this time round is Google’s new Penguin update. Penguin 4.0 was released at the end of September and it looks like the shape of things to come! Read on to find out how and why it affects you.

In our content marketing round-up, read 6 pieces of advice from Pixar on what it takes to be as good as… well, Pixar. We also have a bit of fun with some cartoons only content marketers will understand, and then we finish off in our social media section with how to set up a calendar for your social media posts. Enjoy!

Bay of Plenty full moon photo

Super moon at Ohope Beach this week


Google’s new Penguin Algorithm explained

Penguin 4.0 is out, but what difference does it make to you and yours? The Penguin algorithm was specifically designed to fight spam, so is it working? And what changes have Google made to this version? This awesome 10 minute video will explain everything!

What does Penguin mean for link building?

Websites linking to each other is the foundation stone of Google, so if Penguin 4.0 is demoting links, then how is it all going to work?

If Google doesn’t want spam to affect their results, then they should do just that: find a way to make sure spam doesn’t impact their results.

Become a Google Analytics ninja

The team at Google has decided to make a real-world dataset available for purchase. This means you can look at the analytics and learn how to cut through all the technical jargon and get to what interests you and your business.

Increase your WordPress page speed

Did you know Google is now using page load speed as one of the ranking factors in its algorithm? It’s more important than ever to have a fast page speed, and this article explains how to up your game if you’re using a WordPress site.

Content Marketing

Pixar explains what it takes to be the best

Pixar just can’t seem to put a foot wrong, and once you look into their creative process, it’s not hard to see why. Here you’ll find 6 nuggets of advice from the company that designers and markets can both learn from.

Cast the net wider and bring in more visitors

Anna Crowe at Search Engine Journal increased her pageviews by 34% with this technique. Here she goes through the process of how she did it and shows you the steps to do it too.

Underperforming content? Find it and fix it.

Around 60% of marketers reported “blog content creation” as one of their top priorities, but with millions of blogs published every day, how do you make yours work? Learn how to identify, reposition, and optimize underperforming content to help your business to start generating more views and leads.

3 ways to extend the life of your content

Julie Gauthier of Content Marketing Institute shows us three techniques to extend top-performing content’s life from 18 minutes to forever.

All things being equal, content that generates results over a long period will win over content with a shorter life span.

11 Comics That Only Content Marketers Will Understand

A bit of fun for this one. And yes, while only content marketers will understand, it doesn’t necessarily mean they’ll laugh…

Social media

How to track the return on social media traffic

Want to make more sense out of your social media marketing results? Discover how to connect a dollar value to your social media marketing efforts.

You can connect dollars to micro-conversions with a few standard Google Analytics reports; no fancy calculations required.

7 Helpful Hacks for More Successful Social Media Community Management

90% of marketers say that social media is important to their business. Here you’ll find 7 helpful ideas and tools for making your social media management efforts more successful, including some bonus material.

Top Engagement Bottlenecks for Social Content

Social content makes content marketing more effective, but harnessing it can be a major challenge. The whirlwind world of social content can have its unique bottlenecks. How do you deal with them? Check out this article for some tips.

How to Create a Social Media Content Calendar

Did you know the best time of day to post on Facebook is different from LinkedIn? Or a title on Google+ won’t necessarily work on Twitter? This excellent article explains how a content calendar can keep your social presence consistent and timely.

While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.


Well that’s the round up for this edition of The Wrap. We hope you found some useful content here and a few tips and tricks to try on your own sites. If any of them work then be sure to let us know!

You can stay up to date with all future posts here at High Profile Enterprises by signing up to our (spam free) email service, or if you know of anyone who’d like this post then please feel free to like and share.

The Wrap – Top Inbound Marketing Posts Volume 5

Winter - Ohope Beach New Zealand

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The Wrap – Top Inbound Marketing Posts Volume 4

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Information Architecture - Unstructured House

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What are SEO audits and why do you need them?

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The Wrap – Top Inbound Marketing Posts Volume 1

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Clean up your backlinks or face off with Google Penguin

Google penguin

The Penguin: 'Please, don't hurt me! I didn't mean it!' It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The … [Continue reading]

How an inbound marketing strategy can double your revenue (with full strategy)

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This post is a comprehensive case study that details a project which High Profile Enterprises has been working on since early 2011. It details not only website growth but also increased revenue and gives a full blow by blow account of each element of … [Continue reading]