The Wrap – Top Inbound Marketing Posts Volume 2

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business.

In this edition of the ‘The Wrap’, there is plenty for everyone including:

  1. Marketing tips and tools, using inbound marketing for your business, and traffic generation
  2. The SEO experts who show us some interesting tasks and tools, and we also get some early test results on Google’s mobile friendly update
  3. LinkedIn, Google+ and Twitter insights, tasks and tools
  4. A couple of posts which may help you with optimising and converting your landing page/s into serious leads

Click on the titles to read the posts.

Whakatane River Mouth, Bay of Plenty

Whakatane River Mouth, Eastern Bay of Plenty

Content Marketing

18 Powerful WordPress Plugins For Bloggers And Content Marketers

Have you ever wondered which WordPress plugins could help your content marketing efforts?

Here you’ll find a useful collection of WordPress plugins that could help you with your content marketing efforts. It is quite long but author, Adam Connell, has broken them down into categories so that you can access the relevant sections of interest to you. It’s worth taking a look if for no other reason than to discover what WordPress plugins are available and how they might help you.

How I Used Inbound Marketing to Build My Business

Some valuable insights here from Kristi Hines on how to use inbound marketing for your business. Kirsti also provides a list of tools that you may find useful to manage your inbound leads.

Inbound marketing can work for businesses in all industries. To make it work for yours, you first need to know three things:

  • Who your customers are
  • What your customers need
  • Where your customers hang out online

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

Ashley Zeckman shares this inspiring infographic depicting online marketing tips and insights from industry experts on ways to improve design, content, traffic and conversion.

In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming Copyblogger Authority Rainmaker conference.

What’s the Difference Between a Professional Writer and a Content Marketer?

This is a great question and one that I’ve pondered myself from time to time. Sonia Simone fills us in on the difference and shares five important …

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Do I need an Information Architect for my next website redesign?

Information Architecture - Unstructured House

Good web design is not just about the exterior or interior design of your website. While the look and feel of your website is important to your brand, there are many more elements that need to be taken into consideration. If you are building a new … [Continue reading]

What are SEO audits and why do you need them?

SEO Audits

Most organisations now realise that SEO is a hugely important element of any marketing strategy. SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy. So how do you ensure that your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 1

Whale Island, Bay of Plenty

Welcome to our first edition of 'The Wrap' (formerly called 'The Weekend Wrap'). 'The Wrap' is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to … [Continue reading]

Clean up your backlinks or face off with Google Penguin

Google penguin

The Penguin: 'Please, don't hurt me! I didn't mean it!' It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The … [Continue reading]

How an inbound marketing strategy can double your revenue (with full strategy)

Taking a gamble on inbound marketing

This post is a comprehensive case study that details a project which High Profile Enterprises has been working on since early 2011. It details not only website growth but also increased revenue and gives a full blow by blow account of each element of … [Continue reading]

100 ideas and topics to make your blog sizzle

Clock showing men running out of time

This post is my response to a couple of the biggest challenges many of our clients face when it comes to creating great content for their blogs. The two challenges are: … you don’t have time… ... you don't know what to write about... A … [Continue reading]

How can your business create great website content?

Get started with content

Do you want to create great website content that engages people? Content that encourages them to take a desired action? But you're not really sure how to get started? This post has been written to give some basic but very necessary guidelines … [Continue reading]

The ultimate beginners guide to Twitter

Twitter header image

Are you struggling to get your head around how Twitter works? And how you can get real return for your efforts? This post started because I was having trouble finding a guide online to Twitter that was current and useful for our clients - so I … [Continue reading]

20 top web marketing posts – The Weekend Wrap Vol 22

Ohope Beach New Zealand

Boom! Matt Cutts from Google drops a bomb that shifts the SEO world on its axis! How does this affect your web marketing strategy? And that's just the beginning - this roundup of the best from the web includes my nomination for the content … [Continue reading]

What does Google Hummingbird mean for Marketers?

Google Hummingbird

This post was originally published on the TrinityP3 Blog. There has been a massive shift in the way search works over the past couple of years. You could say that the internet is starting to grow up a bit. And one of the biggest innovations in … [Continue reading]