The Wrap – Top Inbound Marketing Posts Volume 1

Welcome to our first edition of ‘The Wrap’ (formerly called ‘The Weekend Wrap’).

‘The Wrap’ is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to date information for your business.

In this edition of the ‘The Wrap’, the hot topic of conversation is the new Google mobile search algorithm launched on 21st April 2015. Referred to by many as “mobilegeddon”, several posts in the SEO section below share the impacts and recommendations for website compliance.

The content marketing section includes posts about content marketing strategy, next-level marketing and writing copy for your blog. Google+, Twitter, social media tools and more are the recent topics of discussion in the ‘Social Media’ section.

Click on the titles to read the posts.

Whale Island, Bay of Plenty

SEO /Search Engine Optimisation

Google’s mobile friendly test and why you must not ignore it

This has to be the hottest topic in SEO today! Here, Mike Morgan tells us what it’s really all about. Termed  “Mobilegeddon”, this is the  latest Google change to its mobile search algorithm. Mobile performance and accessibility will become the key ranking factors for your website so if you haven’t already done so, now’s the time to take the test.

How to Adapt Your Content Strategy in Time for Mobilegeddon

On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined.

The Advanced SEO’s Guide To Mobilegeddon

Columnist Bryson Meunie points out that a startling 40% of websites are not mobile-friendly and that Google has changed it’s mobile search algorithm to create a better experience for you, the user. Here, Bryson provides 3 tips to help you get ahead of the next Google update.

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Clean up your backlinks or face off with Google Penguin

Google penguin

The Penguin: 'Please, don't hurt me! I didn't mean it!' It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The … [Continue reading]

How an inbound marketing strategy can double your revenue (with full strategy)

Taking a gamble on inbound marketing

This post is a comprehensive case study that details a project which High Profile Enterprises has been working on since early 2011. It details not only website growth but also increased revenue and gives a full blow by blow account of each element of … [Continue reading]

100 ideas and topics to make your blog sizzle

Clock showing men running out of time

This post is my response to a couple of the biggest challenges many of our clients face when it comes to creating great content for their blogs. The two challenges are: … you don’t have time… ... you don't know what to write about... A … [Continue reading]

How can your business create great website content?

Get started with content

Do you want to create great website content that engages people? Content that encourages them to take a desired action? But you're not really sure how to get started? This post has been written to give some basic but very necessary guidelines … [Continue reading]

The ultimate beginners guide to Twitter

Twitter header image

Are you struggling to get your head around how Twitter works? And how you can get real return for your efforts? This post started because I was having trouble finding a guide online to Twitter that was current and useful for our clients - so I … [Continue reading]

20 top web marketing posts – The Weekend Wrap Vol 22

Ohope Beach New Zealand

Boom! Matt Cutts from Google drops a bomb that shifts the SEO world on its axis! How does this affect your web marketing strategy? And that's just the beginning - this roundup of the best from the web includes my nomination for the content … [Continue reading]

What does Google Hummingbird mean for Marketers?

Google Hummingbird

This post was originally published on the TrinityP3 Blog. There has been a massive shift in the way search works over the past couple of years. You could say that the internet is starting to grow up a bit. And one of the biggest innovations in … [Continue reading]

The return of the Weekend Wrap – Vol 21 – Web Marketing insights

Ohope Beach Bay of Plenty

It's been a while since we collected a bunch of exceptional posts from our favourite sites about SEO, Content Marketing, Social Media, Conversion Rate Optimisation and all the other stuff that makes the online space so fascinating and challenging. … [Continue reading]

120 strategies to promote your business blog [Infographic]

Business blogging image

Promoting a blog (or website) has become increasingly complex. It is now not particularly useful to simply hit the publish button and expect the world to embrace your creative genius. To promote your business blog effectively you need to … [Continue reading]

Are you communicating with your audience – and is it still working for you?

The times they are a changin

Can you recall the words in this acclaimed hit by one of the most famous singer song-writers of the sixties - Bob Dylan? The times… they are a-changin!    The lyrics to this song captured the social and political upheaval of the ‘60’s and if you … [Continue reading]