The Wrap – Top Inbound Marketing Posts Volume 5

Welcome to the latest edition of “The Wrap”. Here we bring together the latest articles on Inbound Marketing, cutting out all the nonsense, click-bait and out-dated information the World Wide Web is full of. In this edition you’ll only find the most relevant, current and practical info to help with your online business.

In this edition we look at whether SEO titles and heading tags still have an impact on SEO, a couple of posts on getting your SEO right and an update on recent changes made by Google.

In the content marketing section we have some great writing tips, a post on how to optimise your content for Google’s Rankbrain and some very useful tools for blogging. In the social media section we have some great tips for Facebook use, an update on Instagram’s new analytics features and some strategy information on generating more momentum and more traffic.

Winter - Ohope Beach New Zealand

Gorgeous winter day on Ohope Beach

 

Click on the titles to read the posts. Enjoy!

SEO

Titles and H1s: Do They Still have an SEO Impact?

Googles algorithms have developed so much in recent years, it’s hard to tell if the basic stuff is even important any more. This article tests the theory with an objective approach and interesting conclusions.

It seems that Google still relies on us setting well optimised H1 and Title tags, and that even small changes to these can make a difference to your organic search performance.

Getting Local Store Locator SEO Right

If your customer is looking for what you sell and they’re nearby, how do you make sure they can find you? This great article explains what you should have on your site to make Google pick you first. Time for a NAP! And if you don’t know what NAP means, click you need to read this. [Continue reading]

The Top Inbound Marketing Predictions for 2016

Summertime 2016

Welcome to the New Year! So that you can get off to a flying start in 2016, we've hand picked a selection of blog articles focused on the trends and marketing predictions for the year ahead. As usual, we've done the digging so you can sit back and … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 4

Happy Birthday High Profile Enterprises

Welcome to this edition of ‘The Wrap’. Here you will find some of the latest posts on inbound marketing from around the web. Our aim is to find the best and most relevant topics so you don't have to. We hope they will add a lot of value to your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 3

Ohope Bay of Plenty sunset

Welcome to ‘The Wrap’ where we make every effort to bring you the most up to date posts on inbound marketing that we believe are the cream of the crop. We are committed to bringing you the latest and greatest information that may add value to your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 2

Whakatane River Mouth, Bay of Plenty

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business. In this edition … [Continue reading]

Do I need an Information Architect for my next website redesign?

Information Architecture - Unstructured House

Good web design is not just about the exterior or interior design of your website. While the look and feel of your website is important to your brand, there are many more elements that need to be taken into consideration. If you are building a new … [Continue reading]

What are SEO audits and why do you need them?

SEO Audits

Most organisations now realise that SEO is a hugely important element of any marketing strategy. SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy. So how do you ensure that your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 1

Whale Island, Bay of Plenty

Welcome to our first edition of 'The Wrap' (formerly called 'The Weekend Wrap'). 'The Wrap' is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to … [Continue reading]

Clean up your backlinks or face off with Google Penguin

Google penguin

The Penguin: 'Please, don't hurt me! I didn't mean it!' It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The … [Continue reading]

How an inbound marketing strategy can double your revenue (with full strategy)

Taking a gamble on inbound marketing

This post is a comprehensive case study that details a project which High Profile Enterprises has been working on since early 2011. It details not only website growth but also increased revenue and gives a full blow by blow account of each element of … [Continue reading]

100 ideas and topics to make your blog sizzle

Clock showing men running out of time

This post is my response to a couple of the biggest challenges many of our clients face when it comes to creating great content for their blogs. The two challenges are: … you don’t have time… ... you don't know what to write about... A … [Continue reading]