The Wrap – Top Inbound Marketing Posts Volume 4

Welcome to this edition of ‘The Wrap’. Here you will find some of the latest posts on inbound marketing from around the web. Our aim is to find the best and most relevant topics so you don’t have to. We hope they will add a lot of value to your business.

In today’s edition you will find some healthy, weathy and wise topics of interest on content marketing, SEO and social media.

You will learn some dos and don’ts when tappping into user-generated content, how to stack the Slideshare deck in your favour, some good tips on content promotion strategies and you will see some amazing Brand Content Marketing Hubs.

On the SEO side of things you will learn more about Google knowledge graphs and Answer Boxes, which SEO tactics are no longer working and what SEO resources you need to achieve successful business results.

And let’s not forget Social Media. Learn how to get on top of your social media presence, how to drive successful social media ads, tips on using Facebook Custom Audiences and more…

Click on the titles to read the posts.

Happy Birthday High Profile Enterprises

High Profile Enterprises turned 5 last week – Congratulations to all our team!

Content Marketing:

SlideShare Secrets to Stack the Decks in Your Favor

Here’s a handy little reference for slideshare newcomers and experienced users as well. Jodi Harris takes you through the basics then shows you how to make your SlideShare content more immersive and engaging.

Rights Management 101: The Do’s and Don’ts of User-Generated Content

There are consequences to using user-generated content in the wrong way so why not let Jordan Kretchmer show you the best way.

“If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.”

How to Create Content That Your VIPs Will Love to Share

Jeffrey Kranz shares a very helpful infographic which steps you through a practical approach to writing content that will encourage people to share with their audience. Well worth a look!

7 Content Promotion Strategies That Drive Traffic, Leads, and Sales

If traffic, leads, and sales are important to you then check out this post by Danny Wong. No argument here Danny!

“Carefully crafted content is nothing if businesses cannot find eager readers willing to consume it and take action.”

20 Amazing Examples Of Brand Content Marketing Hubs

[Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 3

Ohope Bay of Plenty sunset

Welcome to ‘The Wrap’ where we make every effort to bring you the most up to date posts on inbound marketing that we believe are the cream of the crop. We are committed to bringing you the latest and greatest information that may add value to your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 2

Whakatane River Mouth, Bay of Plenty

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business. In this edition … [Continue reading]

Do I need an Information Architect for my next website redesign?

Information Architecture - Unstructured House

Good web design is not just about the exterior or interior design of your website. While the look and feel of your website is important to your brand, there are many more elements that need to be taken into consideration. If you are building a new … [Continue reading]

What are SEO audits and why do you need them?

SEO Audits

Most organisations now realise that SEO is a hugely important element of any marketing strategy. SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy. So how do you ensure that your … [Continue reading]

The Wrap – Top Inbound Marketing Posts Volume 1

Whale Island, Bay of Plenty

Welcome to our first edition of 'The Wrap' (formerly called 'The Weekend Wrap'). 'The Wrap' is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to … [Continue reading]

Clean up your backlinks or face off with Google Penguin

Google penguin

The Penguin: 'Please, don't hurt me! I didn't mean it!' It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The … [Continue reading]

How an inbound marketing strategy can double your revenue (with full strategy)

Taking a gamble on inbound marketing

This post is a comprehensive case study that details a project which High Profile Enterprises has been working on since early 2011. It details not only website growth but also increased revenue and gives a full blow by blow account of each element of … [Continue reading]

100 ideas and topics to make your blog sizzle

Clock showing men running out of time

This post is my response to a couple of the biggest challenges many of our clients face when it comes to creating great content for their blogs. The two challenges are: … you don’t have time… ... you don't know what to write about... A … [Continue reading]

How can your business create great website content?

Get started with content

Do you want to create great website content that engages people? Content that encourages them to take a desired action? But you're not really sure how to get started? This post has been written to give some basic but very necessary guidelines … [Continue reading]

The ultimate beginners guide to Twitter

Twitter header image

Are you struggling to get your head around how Twitter works? And how you can get real return for your efforts? This post started because I was having trouble finding a guide online to Twitter that was current and useful for our clients - so I … [Continue reading]