Hello, and welcome to the latest edition of The Wrap – HPE’s Inbound Marketing round-up. In this edition, we look at Google dipping their toe into the tepid waters of mobile indexing, how to find that sweet spot when it comes to content creation, and we show you 4 ways to improve your return on Facebook Ads.
As more and more people use their phones to visit the net, Google has taken the first steps in using the mobile version of a site as its primary source of information. Will this effect ranking? You bet it will, but how much and in what way? And is this just an experiment, or is this the future of Google?
We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.
Search Engine Optimisation (SEO) is a bit of an afterthought for most developers. But here is a checklist of SEO essentials you need to hit from day one. From simple things like keeping the HTML Code clear, to less obvious tips like page speed. Speaking of which…
Page speed is crucial, especially in the mobile age. If your site is running at average speeds, then it’s costing you business opportunities and potential revenue. There is a lot you can do to speed up your site and its various content elements. This article shows you how.
It may seem impossible for a small company to compete with big sites when it comes to Google’s front page, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can’t, despite their natural advantages. [Continue reading]