Search engine marketing and the correct use of search engine optimization techniques are a brilliant way to get more web traffic and to grow sales from your business website.
One of the important first steps is in identifying keywords to get your business top Google placement which will ensure more web traffic to your business website. What you want is targeted web traffic – your potential customers.
A great search engine marketing agency will work with you in identifying your needs and what your customers are searching for. After all, you know better than anyone what your business is all about and what your customers want from you.
What are YOUR customers searching for? How will you satisfy this need?
This is the crucial factor when using search engine optimization techniques to get more web traffic.
Here is where keyword research experts can identify which phrases your buying customers are using every day.
Relevance is the key here!
If the keywords you choose are not completely relevant to what your website is offering you are wasting your time and money.
So first of all make certain that your keywords are totally relevant to your products.
You want buyers flooding your website – not browsers! This is called targeted web traffic and is where High Profile Enterprises will bring you sales growth.
There are a number of ways these keywords are used to optimize both your site and the range of content produced to effectively gain your business the top Google spots.
Have you always thought that the answers that appear on the first page results of Google are the best answers?
The truth is, not really. You may be surprised to know that the first page results are there because people have used keywords and search engine optimization techniques to get material onto the front page!
This is a complex process but it is a process which High Profile Enterprises achieves again and again. We launched a new business and within 3 days we had taken the top Google spot against 75 million competing web pages! In 3 weeks we had the top 3 spots!
Taking the top google spots is great but having great copy is also essential.
There is no point having a fully optimized article if the copy-writing is flawed. From the title through to the last paragraph content must be compelling and enticing as well as structurally correct.
Very few customers will make it to your website if the writing is poor!
You have a real opportunity here to attract buyers to your website who are READY TO BUY!!
By using a range of content formats and a range of powerful publishing platforms (as well as a lot of SEO tricks and special promotional techniques) your business will be in front of a great many potential customers.
To find out if we can assist in getting you more web traffic to your site, and we mean targeted web traffic, simply use the contact page or email us at firstname.lastname@example.org
Mike Morgan works with innovative businesses in New Zealand and Australia developing custom web marketing strategies integrating SEO, Content Marketing and Social Media Optimisation. When not in front of his screens you will probably find Mike walking on beautiful Ohope Beach with wife Midge and doberman Cooper. Follow Mike on Twitter here and Google+ here