Archives for March 2011

Social Search! What Is It And How Does It Affect Twitter Business Use?

Using Twitter Or Facebook For Business?

Well, they have been working on the concept of Social Search for some time now (they being both Google and Bing)!

And, now, finally it is here…

And the repercussions for online marketing are massive.

The advent of Social Search has blasted the importance of Facebook and Twitter into the stratosphere!

Take a look at this video from Google to see how this works: Google’s New Social Search Video Here

I have been banging on for a long time now about how important marketing with social media is for any business and I have also been quite clear on a couple of very important points.

Is your business ready?

Numbers in social media are important!

It is not all about ego either – the more potential people you can communicate with and send information to the more potential customers and business people you can build relationships with.

Let’s not forget though that social media marketing is not about pitching the whole time. It is about sharing quality content with in-depth analysis, opinions, researched articles as well as sharing things that interest you in order to build a full picture of who you are and what you are about.

It is about being grateful when some other social media user shares your content with their friends or followers.

And it is about knowing how often to speak – does the thought of following someone who has tweeted 60,000 times terrify you too? Unfollow quickly!
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