Archives for June 2011

Wake-Up Call for Brick and Mortar Businesses – Social Media Marketing Does Work!

Brick and mortar businesses need a wake-up call – for their own sake!  Many are taking a long time to figure out that marketing has taken a giant leap into a completely new social arena which has not only transformed the way we live our lives but also the way we conduct our businesses.

And for those of you who think social media is just for the young ones, think again.

Social media for businessesUsers in the category “aged 55 and over” are increasingly connecting with companies through social media.

Agreed, it has taken mature web users a few years to embrace social networking, but they are now becoming the fastest growing segment of users on Facebook and Twitter.  The interesting fact is that they are also developing social media habits that have previously been the domain of younger adults and that is – connecting with brands.   Statistics show that in November 2010, the mature audience (over 50’s) had actually begun to close the gap – and by April 2011 up to nearly half of them were connecting with brands.
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Did Google’s Panda Update Smash Article Marketing?

There has been much wringing of hands and much weeping and wailing and gnashing of teeth about the latest and greatest Google algorithm update.

First of all if you were not aware of what the Panda Update was and what it was meant to do, here is a quick summary.

Panda update for SEOThe Panda update (sometimes called the Farmer Update) had a specific target in mind. When Matt Cutts (head of Google webspam) and his team of “spammer hunters and destroyers” formulated these changes they were going after some pretty common pests.

We know SEO has been packaged and sold to every online spammer and frantic marketing zealot out there –

“No wait, don’t leave this page! You can now get the front page of Google in 27 seconds for… no, not $697, not even $67, yes – you have just 14 seconds to buy at an amazing $27…

…oh, and a monthly fee of just $99… and in 14 seconds we will be taking down this offer foreeevvveeerrr!!!”

Yes, we have seen these so many times!
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