10 Personality Types You Don’t Want Managing Your Social Media

It is absolutely essential that your social media business pages are managed by someone who understands your brand, your company philosophies and the goals of the social media campaign.

Too often we see the reins being passed to a junior staff member because they already have a Facebook page or are on Twitter! Or anyone who knows anything at all about Facebook or Twitter.

Prepare for the slow-motion train wreck that will inevitably follow.

Take careful note of the recent celebrity tweets that have landed the tweeter in hot water or the badly handled brand reputation crises that have gone viral and done irreparable damage to the company name.

This is an area that needs professional management…

But just for a bit of fun I have outed the personality types that you want absolutely nowhere near your social media marketing management!

1. The Reactive Type

You know this one! Every communication from another social media user which seems like it is in any way critical is replied with a serious put-down or an insult. Think of the stand-up comic delivering a witty one-liner to a heckler. Except in social media it isn’t humourous at all – it looks like your company is paranoid and has a bit of a nasty streak! And you will alienate not only those that the sarcasm is directed at but most other people who read it as well.

2. The non-listener

Yes, a very familiar beast this one. You know the people you are in the middle of a conversation with who can’t wait for you to finish what you are saying because they have something way more important to share. They are likely to talk over the top of you and glaze over as soon as you reply so they can think of the next momentous comment! Put these ones in charge of your social media pages and they will talk at people all day long but never engage in a real conversation by actually listening.

3. The Drunk Tweeter

Oh dear! It has been a fun night out hasn’t it? “I’m abshowludely fiiine… I might just share some really hilari… hilari… funny things on Twitter…” That’s not the company account you have just logged into is it? This is probably not the best time to make fun of the CEO of the company is it? And you may not think that photo you took on your iPhone at 1am is quite so funny in the cold sober light of day! D’oh!

4. The social media know-all

I love these ones. These are the social media under-achievers who decide to give everyone advice about how they should conduct themselves online. Lines like “well, that’s a Twitter death sentence” coming from someone with 134 followers always amuses the recipient (unless the recipient is personality type 1 of course). They almost always fail to look closely at who they are offering advice to before offering it. So it is really amusing when one of these bozos tries to tell one of the most successful social media personalities what they should be doing!

5. The social media telephone type

These ones are easy to spot! They are on social media every minute of the day sharing what aisle of the supermarket they are in, what they are eating, the weather and a million other less consequential witterings like… sorry I forget what they all are! They have taken the fact that social media should be about engaging with people and having conversations to an extreme – most of their threads are characterized by “uh-huh”, “yep”, “do you think?”, “might be” and lots of other fascinating snippets.

6. The Stalker

Again pretty self-explanatory – these ones develop an unhealthy fixation with certain other social media users. The initial interest is flattering but when every post you have ever added to Facebook is liked and every tweet ever from you is retweeted it starts to get a bit creepy. These are the ones celebrities hire big guys with reflect sunglasses to protect them from 24/7! Now you think – how easy is it to find out where I live? (It’s the Internet dummy!)

7. The potty-mouth

Can’t help themselves! Sometimes aided a bit by a tendency toward type 3. Sometimes just completely unable to grasp the concept that this stuff is very, very public. So, if you can’t keep the f-ing and blinding out of your typed communication you probably shouldn’t be representing the online reputation of a business. Unless the business brand relies on being offensive of course then you will be in your element.

8. The introverted novice

Kind of the opposite of type 5! This one is terrified about being out of their depth and so tries to limit any communication and any sharing to the bare minimum. “It’s all about not over-sharing – people don’t want to be bombarded with stuff every day. I only post things when they are really important!” Nope, sorry, this is social media which means you better get used to the information overload that comes with the territory.

9. The serial spammer

Familiar to us all. You know these guys are the ones who send you a friend request and when you are polite and accept they instantly hit you upside the head with an AMAZING, never to be repeated, forced matrix, MLM, wealth generating, million dollar elite business opportunity for just 25 bucks – no catches. And when you block them they pop up again with another profile under a slight name variation and try again… and then you realize there are dozens of these blood-sucking zombies all with the same profile picture. And you have to kill them one by one!

10. The Bore

If someone’s offline conversation is usually scintillating enough to induce a coma then you can quite reasonably expect the same results when you ask them to look after your social media pages. It’s not their fault! But, if you find you constantly have to find excuses to get away from someone who has some strange parallel with the Tsetse Fly they would not be the smartest choice.

Well, there’s 10 – that was pretty easy. Who have I missed?

What other personality types can you think of that would have a catastrophic effect on your business social media results?

Feel free to jump on in!

If it helps the comments on this blog are set at “DoFollow”. 🙂 Hey we are SEO specialists!

About Mike Morgan
Mike Morgan works with innovative businesses in New Zealand and Australia developing custom web marketing strategies integrating SEO, Content Marketing and Social Media Optimisation. When not in front of his screens you will probably find Mike walking on beautiful Ohope Beach with wife Midge and doberman Cooper. Follow Mike on Twitter here and


  1. The person who doesn’t get sarcasm and irony! This can be very, very dangerous. Also the person who types in third person using super heaps amazingly tonnes of wonderful descriptive ADJECTIVES

    • Hahhahaaa,
      Love it Amanda! The one who doesn’t get sarcasm and irony usually slips into Type 1 pretty quickly! As for those who speak about themselves in the third person – have you run into people who do this in real life? Too weird! As far as stringing dozens of adjectives together in dense never-ending paragraphs? Zzzzzzzzz
      Appreciate your input!
      All the best

  2. I found this post pretty funny and amusing, but also interesting. I have a question that is not 100% related to this post… What do you think are the main qualities and skills that someone who works in social media should have?

    • Hi Simona,
      On another page on this site I have addressed some of the skills and attributes a social media manager needs to have in order to effectively and safely use social media to grow brand recognition and communication with an existing and new customer base. It is toward the end of this post – http://highprofileenterprises.com/social-media-for-businesses/
      I’m glad you enjoyed the post – I had fun writing it:)
      All the best

  3. I thin the drunk tweeter would be the worst type of person to work for a company. If you are representing a brand, you have to really think about what you write. Tweets can be picked up by the main stream media and cause alot of problems.

    • Hi Ross,
      Yes, the Drunk Tweeter is a big risk, and we are all beginning to get a picture of how quickly a brand can be punished particularly on Twitter. 4 hours to do serious damage is what some social media thought leaders are saying… ouch! By the time the partying tweeter wakes up the legal department and the PR heads have been called in!
      Thanks for the comment.

  4. Mike, loved the article. I have come across many of these types over the years.
    The reactive type is dangerous to themselves. They end up digging a huge for themselves and risking their reputation.
    I’ll be sharing this via my Facebook page ( http://www.facebook.com/wildfiresocialmarketing ) – well written!

    • Thanks Jo,
      Glad you enjoyed it – I think that it is becoming quite obvious that if the person who is managing your business social media is not a complete professional then you are likely to run into serious difficulties. Social media reaction moves so fast and is extremely viral in nature so it is essential that it is not trusted to someone who does not have a complete understanding of the brand, the business philosophies, as well as experience in marketing in the social media arena.
      All the best

  5. “This is an area that needs professional management…” So true….This is not a game, it’s still part of business…..Thanks for sharing Mike!


    • Thanks Michael,
      Absolutely… unless you are using social media purely for personal enjoyment. Any business use takes a high level of experience and expertise. Don’t hand off social media management to the youngest team member because you think they are in the correct demographic!
      All the best

  6. Hey, mike! This was such an entertaining article, LOL. It made my evening, thanks! Tomek

    • Hi Tomek,
      Glad you got a kick out of it! I had fun putting it together based on experiences with real social media users!
      All the best

  7. Thanks Mike, Just notice I missed a word from my post – that was ‘hole’ – glad you got what I meant!

    Have come across some interesting people at the helm of the social media ship for some businesses/organisations who haven’t got it. Your blog post is a great read for any manager considering handing over the reigns.

    • Hi Jo,
      Thanks for dropping by – you have some great stuff on your blog – nice!
      Glad you enjoyed the post, I had a bit of fun writing it!
      All the best

  8. Hi Mike, I enjoyed your post. I think I’ll show it to a client who is thinking about getting an employee to manage his social media.

    • Thanks Andrew,
      Yes, I had a bit of fun identifying a few personality types that you do see from time to time in social media. Glad you enjoyed the post.

  9. This is great. Now if somebody with drawing skills could make quick caricature of each type to insert in the post, that would be off the walls and hilarious.

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