Archives for September 2011

Dad Cooks Dinner – Social Media Disaster Follows!

Watching a brand being slaughtered on social media before your eyes can be a strangely compelling thing!

Is it schadenfreude?

Or is it more to do with gaining an understanding of how relentless and punishing Twitter and blogging can be if you get a campaign horribly wrong!

Whichever it was I noticed a particularly acidic Tweet tonight which was aimed directly at a US sauce in a jar company called Ragu.

I probably would have thought nothing of it except for the fact that the Tweet was from a really big US social media name Jason Falls. Jason owns a super high profile social media blog and consultancy called socialmediaexplorer so we are  talking serious influence here.

So I took a look at the link which took me to a post by a blogger named  CC Chapman. He had posted a blog titled “Ragu Hates Dads” – a self-admitted rant, this post really took it to Ragu in a big way on a number of issues.

Remember this is Twitter so this stuff is happening really fast!

CC Chapman would have to be typing frantically to get the post out so quickly!

What was Ragu’s social media faux-pas?

Well, it was more an entire advertising campaign miscalculation. The video which is the main focus of the campaign is below:


Apart from the obvious sexual stereotyping the video is pretty innocuous. Blokes are mainly useless in the kitchen – OK with waffles or grills, and when their wives are relieved of their cooking duties they drink cocktails or wine or sometimes even interact with the kids…

Who wrote this stuff? Ugghhh!
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Is Your Business Website Struggling Without Search Engine Optimization?

Let’s first of all clarify what SEO services are all about – here is a definition from Wikipedia

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.  SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.”

SEO Search Engine OptimisationThis sounds like a foreign language if you have never ventured into the world of online marketing. If you are a business owner who is considering having a website built – read on…

You have thrown the idea around about getting a website for some time now and you’re a bit skeptical and possibly a little nervous about it.  However, you are reluctantly coming to the realisation that you need to have a website.  So you ask around and see what it will cost you.   Anything from $3,000 – $10,000 (and often more) is what you hear.  That’s a lot of money to invest!

Here’s what usually happens.

You contact a website development company and immediately enter a strange world where people speak a different language.  After much discussion with the website developer and a lot of “techie” talk that makes you feel uncomfortable and completely out of your depth, you take the plunge and commission your website and hope like hell that the developer knows what he or she is doing.  The $7,500 you have just spent seems ludicrous and irrational, but you tell yourself “I have to have it – all my competitors have – and it will really grow my sales!”.
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