Archives for October 2011

Tactical Twitter Techniques To Drive Engagement With Influencers

Who are the influencers in your industry niche?

How do you find them on Twitter?

How do you begin to engage with them on Twitter?

There are a number of techniques which can be highly effective in finding and beginning conversations with the influential Twitter users who you would like to build a relationship with.

Twitter for social media But first of all there is an extremely important point to be aware of…

Stop pitching!

Yes, if you want to be taken at all seriously in social media circles then you MUST stop the hard sell!

It is the first thing that will turn off the engagement tap for any users – not just influential ones. You have heard a thousand times that social media is where you build relationships, give value, join conversations… and I am telling you this is 100% the reality!

There has been a very powerful shift away from the pitch and it probably has a lot to do with consumers drowning in advertising messages, some overt and some covert. People hate being sold to and they particularly hate being sold to in a social or community space.

Next up – how is your online image?

Pay attention to how you look! What is your image like? Is it really cool to use the image of you with the wrestling mask on?… or your dog?… or an image you pinched off Google?…

Use a really good image! Not a posed photographer’s studio shot, but a warm, interesting human photo of you!

The most powerful short message about yourself is your bio!
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The Great Geographic Divide – Google Splits New Zealand And Australia!

This could rattle a few cages out there!

I am about to give away a little secret which many local SEO exponents would probably rather I didn’t…

But here goes!

When you type in your business keyword into Google you are only seeing what someone in your immediate location will see. This can be as precise as your town or city.

So, you were given those amazing global search volume figures for your keyword but after a search engine optimization campaign you were left wondering where the thousands of new customers were…

I have a bit of bad news for you!

If you are based in New Zealand, you are more than likely only ranking in New Zealand. And if you are in Auckland you are possibly only showing front page in Auckland results. Even the websites you have visited have an impact on what shows up on your front page Google results…

but that is for a separate post!

If you are based in Australia, you are more than likely not showing anywhere else in the world… just Google Australia!

Why?

Geographic modifiers are a major influencer in search. If you are based in a particular country then it is way more likely that you will be trusted by people in your own market, culture, ethnicity than some one who is across the ocean.
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