Archives for December 2011

Oh No! SEO Fail Causes Search Engine Ranking Disaster in Australia!

It seems a large number of New Zealand and Australian businesses are seeking answers to search engine ranking difficulties between the two countries.

In a previous post “The Great Geographic Divide – Google Splits New Zealand And Australia” I talked about geographic modifiers and how many businesses are unaware of how important location is to search engine results.

Search Engine Ranking in Australia and New ZealandI also discussed how tough it can be to get traction in Google in the other country and how it seems to be easier to get US placement than Australian placement if you are a New Zealand business.

This post is based on my research into the poor performance of a local company who also has representation across the Tasman and who felt like they had tried everything without success to improve their Australian search engine ranking.

Here is how the websites are set up.

There are two sites on two different ccTLDs (country code top level domain). So one is website.co.nz and the other is website.com.au. The New Zealand site is hosted here in NZ and the Australian site is hosted in Australia.

So far, so good.

The sites are both optimised for a range of keywords and each page of the site has unique meta data. Yes, good as well.

I am afraid that is the end of the good news though.

The New Zealand site performs reasonably well on Google for most of the keywords on several of the site pages. Traffic figures for the main keywords in New Zealand I would describe as average. However, when I use Google Australia ( http://www.google.com.au/webhp) to search for the same keywords the Aussie site is nowhere to be found.

So, what is going on here?
[Read more…]