The Social Media Benefits Of Telling Tall Tales!

What are some of your most cherished childhood memories?

…your most loved activities as a child you have grown up with and continued to love as an adult?

Most of the activities and pleasures we love as children change as we mature and become immersed in adulthood and all the trappings of maturity – career, travel, marriage and families of our own to start the cycle over again.

There does however seem to be one aspect of our childhood that never loses it’s appeal – and that is storytelling.

Tall tales bring social media benefits

 

Just think about it for a minute, at any given time you are either listening to a story being told, you are regaling one to a friend or audience, you are reading someone a story or reading one yourself.

Some smart educators and trainers use storytelling to teach new programmes, managers use them in resolving conflicts, addressing issues and facing challenges and many games are based around stories often in an outrageous form with hyperbole gaining the highest points!

Even your best kept secrets destined only for the most private ears – are stories!

Our existence is one big story made up of thousands of tales that weave together the fabric of our lives, chapters that inspire, sadden, excite, rejuvenate, sparkle, enthuse, bring a delightful end to a long day, evoke buried memories and bring joy and laughter into our lives.

Stories can also frighten, agitate, cause discomfort, scare to death, unnerve, disappoint and make you sad.

You will at some time have come across brilliant raconteurs who can recount their anecdotes and experiences with a talent that leaves you feeling the pain or pleasure of their tale, as if it were your own!

You are probably wondering how this relates to the title of this article: ‘The Social Media Benefits Of Telling Tall Tales’ but before I get to this point I want to indulge you just a little bit more.

The thing is – everyone loves stories!

There are no barriers – all ages, colours, cultures and languages have their unique history of storytelling.

Cast your mind back to when you were a child and see if you can remember the extreme pleasure and delight when a parent or friend read from a book before you went to sleep (I still love being read to in bed before I turn out the light, something my husband does on an occasional basis). For me there is something magical, totally indulgent and absolutely delicious in being read to – curled up under the covers getting lost in the story is indeed a pure luxury.

But back to my point…

When you tell stories things happen!

People listen initially because they are nosey and curious by nature and a good story will engage.  This makes it easy to remember and share with others and before you know it, that one story has been passed around and enjoyed by many people (some people even steal your stories and blogposts and pretend they are their own – but that’s another story!)

In the social media networking world when you want to be noticed and have others share your information and add you to their social media circles, try using stories to gain their interest and acceptance…

When you use the biggest social media platforms in the world you only get a small space to capture your audience and everyone knows the timespan for attention online can be mere seconds, so if you don’t engage your audience quickly and grab their interest they will move on very quickly to listen to other more compelling stories!

The social media benefits gained from storytelling are many and will have people coming back to hear more.

One of the best opportunities to showcase your storytelling is with your blog.

This is your golden opportunity to build a relationship with your readers.

The more you craft your post and create a unique experience for your readers the more you will strike a chord with your audience.

Telling Tall Tales on Twitter

As you may know Twitter was originally a service that operated over mobile texting SMS services so the updates it managed were limited to 140 – this is still the case.

So you have to be very clever and think outside the square to attract someone through Twitter with a compelling ‘tweet’.   Try a teaser that is too hard to resist and you just have to click through to read the whole story.

Using Stories on Facebook 

The maximum number of characters you can include in the message field is approximately 2,500 (if you remove the formatting) so quite a lot of scope for detailed descriptions – so make them enticing!

Long stories on Google+

These guys are much more generous!  Hard to determine the limit here – but I believe you are allowed 2,000 words in the status update.

So use all of this to tease and tantalise with the first part of your story and make the most of this great opportunity.

In the competitive world of social media you must use everything you can think of and more to stay ahead of the pack.

Stories are an intrinsic part of our societies and culture and the influence of storytelling occurs in all aspects of our lives.

A good storyteller will always be remembered and will never have to look for an audience.  A story that evokes and resonates with your readers will be remembered long after other stories have been forgotten.

Reaching your readers and holding their interest is the prime objective here and applying the art of storytelling will only strengthen your connections.

Hone your storytelling skills and let them emerge strongly to grab and hold the attention of your audience.

Peter Guber speaking about Apple Founder Steve Jobs:   “Jobs’ Job One is story, he knows his devotees can’t just be customers – he needs apostles for his products who tell his story as their own and move it forward. Look at the lines in front of his stores when he opens new products.  After he tells his story, the reaction reminds me of folks waiting for a big movie opening.”

 

About Midge Hand
Midge is a co-founder of High Profile Enterprises and loves social media management and building powerful online brands for businesses of all sizes. Midge has a penchant for keyword research, especially uncovering those hard to find gold nuggets! When Midge is offline, you will find her experimenting with new recipes, in the garden, or watching a great film while relaxing with a good French red! Follow Midge On Twitter Here

Comments

  1. Darren Woolley says:

    Great post Midge. A great friend of mine, Shawn Callahan, @unorder has built a company on storytelling techniques for business. Anecdote works with all types or organizations to use storytelling for knowledge transfer, change management etc. recently I was invited to participate in one of their storytelling workshops with a client in the advertising and media space. What I found was that compared to working with traditional social or organizational research, the management were emotionally involved in analyzing the stories captured from their customers and staff. Active sharing of the stories on the wall and constant reference to the stories when discussing points and actions. Highly engaging and definitely worth checking out. Thanks Midge!

    • Thanks Darren, I believe when people get emotionally involved in a project you get a different sort of enthusiasm and buy in from them and stories do just that! It’s interesting to note that most seminars and workshops are often introduced with a story or analogy and you can physically see everyone relaxes and starts to relate immediately with the speaker. I will definitely check out Shawn Callahan’s site – sounds very interesting.

      Thanks very much for your input Darren – most appreciated.

  2. hi Midge. Very first time I have read your blog.I found this post is very inspirational and interesting too. I have acquired great info from this. Good job done by you. I really appriciate your efforts. I will share this article with other people also.

    • Hi Christine,

      Nice to receive your comment – thank you. Glad you like the information on my blog. Thanks so much for sharing – most appreciated!
      All the best to you
      Midge

  3. Social Media skills are your ability to successfully use sites like Facebook, Twitter, Myspace and Youtube to connect with people and share information.
    Many companies are looking for people with Social Media Skills because they know that they have to expand their social media presence to take their marketing message to the millions of users who are on these sites.

    • Hi Lovejoy,

      Social Media is really going to make a huge impact in 2012 and will become a very integral part of any online marketing.
      As a business tool with the potential to reach new customers smart businesses owners are really getting to understand this.
      Thanks for your comment
      Midge

  4. I just came across your blog. You bring up a really good point about stories and our society. I agree that social media really needs to engage people with more stories other than commenting on our friends FB updates.

    • Hi Max,

      Really nice of you to stop by and leave a comment – thank you.
      For me stories are really engaging and a bunch of statistics doesn’t do it for me!
      Stories are truly engaging and memorable (that’s not to say they are not important).

      All the best to you
      Midge

  5. Hi midge ..the article is really awesome ..i am really inspired …after a long time i can see a good interesting post …must appreciate for your effective writing ..its great reading your article …and ya social media are big boon to online marketing and this will definitely show mass change in some time

    • Hi Linda,

      Wow! Thanks for your great comment – it’s always to know that my posts are being read.
      Stories do make our lives interesting and as you know there is a lot of boring stuff online so it is very refreshing to find something you like.
      Thanks so much for stopping by.
      Best of luck to you.
      Midge

  6. Kristine24 says:

    I spent for several years in social blogging, And it takes a kind of learning on my own.. It provides different kinds of idea that I used in every day living.. I can say that “Social Media” is a society that can be found all the valuable things..

    • Hi Kristine,

      Thanks for leaving a comment.
      There’s always something more to learn about blogging and social media and I will continue to share more information that I hope you will find valuable.
      Cheers
      Midge

  7. This really fascinate me. I love google + twitter and Facebook. I always spend my time communicating and telling good stories with all my friends. Glad I visited here.

    • Hi Chanikacha,

      Glad you like my post and nice to meet another story teller!
      Thanks for stopping by my blog.
      Cheers
      Midge

  8. Cool site! An excellent storyteller will always be recalled and will never have to look for an viewers. A tale that stands for and resonates with your visitors will be recalled lengthy after other testimonies have been overlooked. Thanks

    • Hi Lisa,

      Thanks for the nice comment Lisa! Stories for me are one of the best ways to entertain, learn and always remembered.
      Some things never lose their appeal.
      Cheers
      Midge

  9. What a great insight, social media is a society for all the blogger that provides all factors in terms of entertainment, news/ information and business transactions…

  10. Telling stories is a great way to relate to readers. They can grab their interest and keep them coming back for more. With that said, you shouldn’t lie to your readers. One thing that is essential for a good reader to blogger bond is trust. So stick to things that have actually happened. If you want to make something up, be sure to tell them it is fiction. Great post, Midge!

    • Hi Sara,

      Thanks for stopping by and adding your thoughts. I agree that it is essential to stick to the truth when telling stories, a bit of embellishment does make it more exciting but I also think that intuitively people know when the story-teller is relaying the story from personal experience – it tends to have more impact!

      Many thanks
      Midge

  11. Hi Midge, I agree there is nothing like reading a good story. But like all worthwhile things, it takes effort. Much more effort than a bullet-pointed blog with a heading like: “5 ways Twitter can help your business,” for example. You’ve given me something to think about for my next blog.

    • Hi Andrew,

      Sorry for the late acknowledgement! Good to hear I’ve given you something to think about for your next blog.
      I see a lot of comments on blogs where people get stuck for ideas to write about.
      The only thing I get stuck about is making the time. A well thought out post with lot of information appeals to me – I feel a bit ripped off if I read a post that is short.
      Thanks for taking the time to comment.

      Cheers
      Midge

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