Is Social Media The Next Big Bang?

I am currently engrossed in the most amazing book by Bill Bryson, some of you will probably have read it already – “A Short History of Nearly Everything” for which he won the prestigious Aventis Prize in 2004 for best general science book. It’s a remarkable book and I believe the world would be a better place if it was mandatory in every school library.

I know I would certainly have taken an interest in science if this book was around in my day and had been readily available to break down the mysteries of atoms and photons.

Bill Bryson is a gifted story-teller and he presents the study of science through this book in an articulate, friendly and light-hearted way and more importantly, in a language everyone can understand.

The most curious thing happened when I was reading this book that had a profound effect on me.  Now I’ve only read the first few chapters so far but no matter what page I turned I couldn’t stop thinking about the incredible similarities between The Big Bang Theory and the arrival of Social Media… it’s quite extraordinary.

Night lights of US West Coast

What about this analogy?

The Big Bang Theory and social media both appeared as uncontrollable events, a force majeure, something that took hold at a moment in time and has been spreading ever since.

“It took three minutes for 98 per cent of all the matter there is or ever will be to be produced and voila! The Universe was born.”

I’m not saying that the “coming” of social media technology was conceived and completed in three minutes, but we do know that this phenomena exploded onto mainstream consciousness in a similar fashion and expanded with a parallel intensity … and is still spreading.

Both events appeared with a “hiss and a roar” on a magnitude of universal proportions.

Social media keeps on expanding…

“In less than a minute the Universe is a million miles across and growing fast.”

In less than six years social media has made a major impact on our lives… and continues to mature and grow on a daily basis.

And what about this from the Book?

“In 1965 Arno Penzias and Robert Wilson were troubled by a persistent background noise, a steady stream of hiss that was relentless and unfocused. It came from every point in the sky, day and night, through every season”.

(Does this remind you of  a small flightless blue bird that has its lodgings in every corner of the world?)

It was eventually discovered that this “persistent background noise” was in fact the edge of the Universe – some 90 trillion miles away!

So, are you starting to see not only the connection here but also the amazing opportunity?

You can be thousands of miles away from anywhere and still be connected to friends, families and communities, in fact, anyone, anywhere, at any time, in the entire world…

Isn’t that incredible?

How does this impact on our lives?  How does it affect how we communicate with each other, how we educate ourselves (and others), how does it increase our interest and knowledge in pursuits, hobbies, our sharing of information? (just take a look at Pinterest as an example)

The Big Bang starts here…

Think about what this social presence can do for your business!

• the people and potential customers you can reach out to
• the chance to plug into and learn from other like-minded people
• the opportunity to gain knowledge from authority figures willing to share their time and information
• the opportunity to have discussions with those in your industry that would never have been possible before
• a place to encourage your customers to share with each other
• a chance to communicate whenever you want with whoever you want
• a place to ask the experts first hand for their advice
• somewhere to listen and learn what your customers really want
• an amazing way to establish your presence online
• a platform to build relationships with your specific audiences
• a new way to build brand and company loyalty
• the potential to reach a global audience

Opportunities for you as the business owner

You all have this great opportunity at your fingertips to use in your business, to share and communicate your ideas, your business services, create useful information, share your expertise and experience, offer the hand of friendship to others you may never have had the opportunity to before, make friends from your living room, build relationships with people, help others, let them help you…

No matter what industry you work in, what your values and beliefs are, it all comes down to personal relationships. Think about the people you do business with and why you continue to do business with them – you will more often than not find it is because you have developed a personal relationship with them, you have a rapport with them and you like what they have to say.

Where is social media taking us?

Again…  just as the Universe is taking us on a journey through Life, so too is social media taking us somewhere very exciting – we’re not quite sure where we’re going but most of us can understand why we need to be there…

It has created the biggest ever opportunity to get connected and one of the best things is that it operates on a level playing field – anyone can participate – the only skills you need are integrity, a willingness to help (Mark Schaefer calls it ‘authentic helpfulness’ in his book ‘The Tao of Twitter’ – no affiliate link here – just a fantastic resource to a complete understanding of how Twitter works and a great read) and a commitment to work at it on a daily basis.

Many of you will dismiss the magnitude and impact that social media has on our lives… and that’s okay.

Many of you will dismiss the formation of the Universe or have a different belief around its inception… and that’s okay too.

We always have choices

However, what would be wrong, would be to remain ignorant of the world we live in and not have a point of view or opinion about how we came to be or how the Universe was created.

Similarly, it would be a big mistake not to have at least explored the concept of social media –  just in case it could work its magic for your business.

You can choose to participate in any business trend by adopting a test and learn strategy. At least by doing this you are giving your business the opportunity to blast ahead at the speed of light, watch it expand, broaden the horizons and achieve galactic outcomes…

Or… you can be a passenger in life – sit back and stare out the window, while someone else does the driving, waiting for something to happen.

This is not a good business model.

To succeed, a business needs to be guided and driven in the right direction.

YOU are the one to make the decisions about which way to turn.

YOU have to drive your business toward its end goal and make this happen.

YOU are the navigator and the pilot.

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How to Win Friends and Influence People

About Midge Hand
Midge is a co-founder of High Profile Enterprises and loves social media management and building powerful online brands for businesses of all sizes. Midge has a penchant for keyword research, especially uncovering those hard to find gold nuggets! When Midge is offline, you will find her experimenting with new recipes, in the garden, or watching a great film while relaxing with a good French red! Follow Midge On Twitter Here


  1. Ooh, just shared this on my Facebook page. A fantastic ‘social media in a nutshell’ post which reiterates the true benefits available at our fingertips. Like you say Midge, stand back and watch it happen or jump right in and be there for the ride.

    Social media offers so much more than ROI.

    • Hey Justine, glad you like the post – I had a bit of fun with this one – thanks for sharing it.


  2. Hi Midge, I loved your blog, though I thought for a minute you were talking about my favourite TV show ‘The Big Bang Theory’. Thanks for reminding me about the phrase ‘authentic helpfulness’, I think that phrase sums up social networking brilliantly.

    • Hi Andrew,

      Yes I wondered if people would make that connection! Thanks for taking the time to read it and leave a comment.

  3. Social media for your business if great! Especially Facebook and Twitter. Some businesses are even incorporating Pinterest into their advertising. It is important to update each of these often or you might lose fan interaction and interest.

    • Hi Elena,

      Good to see you are a social media aficionado! It’s very powerful when incorporated into a full marketing strategy.
      Pinterest is great for product display from a visual point of view.
      Thanks for your comment.

  4. I am glad to found such useful post. A fantastic ‘social media in a nutshell’ post which reiterates the true benefits available at our fingertips. Like you say Midge, stand back and watch it happen or jump right in and be there for the ride. I really increased my knowledge after read your post which will be beneficial for me. .

    • Hi Innere,
      Thanks for your comment and glad you found the post beneficial. Jump right in there and give it your best shot.
      All the best

  5. Love this post. Social media is becoming big and it’s good to really capture part of the market share that uses it. I can’t wait to see what will it become in the next 5 years or so. – Jules

    • Hello,

      Yes, it is an exciting time to be online and who knows what will be happening in 5 years time.
      Something we probably can’t even imagine now.
      Thanks fortmaking the time to leave a comment.

  6. I think that it is obvious that social media will be the next big bang… Maybe it is already…. Thanks for the beautiful article!

  7. Midge really loved the post! Read few of the comments too, but you know I feel that social media is also starting to get massively abused by all the spammers out there. I have had great results with my social media campaigns but I have never misused the media, I use it to create an awareness, and so far the results are decent!

    • Hi Jeremiah,

      Hmmm, I know what you mean – fighting your way through Spam city is a real bore – but like you I have had great results through this platform so it is certainly worth the time. Thanks for taking the time to leave a comment.

  8. I was really amazed at this post. I love the way you compared the Big Bang Theory and how social media follows the same track.

    • Hello Joseph,

      Glad you enjoyed my post – it was fun writing it and I thought the comparisons were so obvious.

      All the best

  9. I am 100% that Social Media can be the next big bang, specially facebook is number 2 in alexa also there are may doing online business in social media.

  10. Gr8 post about social media Midge, Its actually amazing that where ever we be in this world we still remain connected with our friends and family, something we couldn’t have imagined few yrs back.

    • Hey Rayna, thanks for your nice comment about my social media post – yeah, it incredible to think how close we really are in this not so big world.
      All the best

  11. Vital post-Midge,Social media for your business if great! Especially Facebook and Twitter.We can share information with others through social media vary fast.In less than a minute the Universe is a million miles across and growing fast.

    • Thanks for the comment Andrew, yes social media has given us a great opportunity to share information and interact with others in this ever expanding platform.

  12. Hi Midge

    Personally – I think Social Media has already become the next Bang. When a person looks at the statistics of user activity and how much time they spend on Social Media Channels. The world has drastically changed in the past years when it comes to the revenue from Digital (and social) media marketing and how easily it has become accessible. People will now rather trust peer to peer recommendations (even if through social signals online) instead of online Ads. Not surprising if you look at the time they spend on social media channels per day – most corporate companies are already seeing an large ROI from their Social Marketing efforts and engagements.

    • Hi Anton,

      Social Media has certainly made a huge impact on our lives and especially when used as a business tool. The big corporates that embrace social media are leading the way and really understand the value it can bring to their business and customers. There are still a lot of smaller businesses who haven’t embraced it and haven’t seen the importance of it in the digital age.
      Thanks for your comment
      All the best

  13. I actually thought it was all about the series Big Bang Theory! Anyway, it was smart of you to connect and analogize the universe and social media. No doubt, it indeed made a big bang for all of us and there’s more to come, we all know about that. Good article. Keep it up!

    • Hi Halie,

      Several people thought my post was about the series Big Bang Theory! Personally I have never watched the series but it has a struck a chord with some of my visitors. Glad you liked the analogy and enjoyed the post.
      Thanks for stopping by.

  14. Hi Midge ….yup iam sure that social media will be a big bang soon and iam vote goes to facebook 🙂 social media are really doing a good job in the field of online marketing and you Midge your way of interaction is really cool …the post is amazing

  15. This is the age of contacts for interaction between people to people through social platforms in the web. The tremendous popularity of using the social media networking could never have been realized before. In fact, social media have become an important tool of marketing in true sense of customer orientation. The bright future prospect of social networking is also proven with the fact that the technology is integrated in the mobile phones as well. Even Facebook is becoming an essential utility in this new, highly interconnected world, rather than an amusing “app”.

    • Hi Alina,

      It is certainly the age of interaction and with social media making it so easy, there’s really no excuse! As a marketing tool if used properly it can bring great results, of course there a a lot of people who still don’t understand the value of it and that can only be realised by understanding it properly.
      Thanks for stopping by.

  16. Hi Midge,

    Sanjib here. A very relevant post of present day trend. Of course, social media is the next big bang. Why not, I have heard of social media marketing and what it has in store for many. A platform that started off very modestly is demanding everybody’s attention today with its huge presence being felt every day. It is stay there for good.

    Thanks and Regards,


    • Thanks for your comment Sanijb, it seems social media is right here, right now…but who knows what will happen over the next few years in this every changing online landscape.

  17. Social Media will soon be making a lot more than just friends and followers. Pretty soon there will be a virtual world where people will be able to hang out in the comfort of their own homes. I am really expecting this to happen, but not in a couple more years will we be able to experience something as extravagant as this.

    • I think it’s happening already! Everywhere people are working, hanging out and communicating from the “comfort of their own homes” – I am.
      That’t the beauty of social media – always connected. Thanks for taking the time to read the post and making a comment.

  18. Anyone ever thought of the possibility that a “Big Bang” could also mean that social media will soon be a thing of tomorrow? It could very well just fizzle out in the years to come instead of growing because there’s the next big thing on the horizon.

  19. I clicked on this because I was thinking there will be some Big Bang Theory reference here somewhere just for the fun of it. LOL. But nonetheless I enjoyed the analogy very much. Since you enjoyed Bill Bryson, I know you’d enjoy someone like Carl Sagan better.

    • Hi Reese,

      Thanks and glad you enjoyed the analogy, even if it was a surprise! Haven’t heard of Carl Sagan but will check him out – thanks for the info!

  20. yes definitely social media are the next big traffic generating resource for us , no doubt in that , it greatly supports us and the article is really awesome , very informative and interesting to read . Good share.

  21. A very relevant share keeping into consideration the today’s competitive scenario. Social media in the form of FB and Twitter are doing wonders in generating the much needed traffic for an online business in order to make the business a success. Thanks for sharing this post and highlighting the importance of social media.

  22. The Twitter bio is the place I look for before deciding whether or not I will follow a person. After reading this post, I’m gonna go back and review and bio and perhaps rewrite it. Thanks for sharing this useful tip!

    • You’re most welcome for the info! It will bring benefits if you make your bio interesting.
      Like you people read bios before they decide to follow someone.

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