Weekend Wrap 8 – Google Slams EMDs, CTA Wisdom, LinkedIn Infographic

In this Weekend Wrap we’ve got more Google changes guaranteed to upset some Webmasters, valued link building  information on how to recover from Panda and Penguin updates, how to run an SEO audit using Google Webmaster Tools and a cool infographic that shows why content marketing is the new branding… and lots more!

Enjoy the posts…

This week’s photo – the magnficient very showy Hippeastrum that graces us with it’s beauty year after year.

Midge's Hippeastrum

SEO / Search Engine Optimisation

Google’s EMD Algo Update – Early Data

Finally… Google addresses the common search engine hack of buying an Exact Match Domain and using it to rank a poor quality website. There will be some pretty angry SEOs and affiliates out there who have been relying on this dubious technique.

How to Make Your Ecommerce Site Link Worthy

How do you get links to an ecommerce site if your products aren’t very exciting? This comprehensive post outlines some mistakes sites are making and gives tips on how to attract those valued links.

Finally: An Easy-to-Understand Link Building Plan to Help You Recover from Penguin and Panda 

Was your website hit by Google’s Panda or Penguin updates? Neil Patel from Kissmetrics and QuickSprout outlines a few valuable strategies to help you recover your ranking and your website traffic..

Technical SEO Audit with Google Webmaster Tools

Very useful post on how to run an SEO site audit using Google Webmaster Tools. This step by step tutorial is worth tucking away for future reference. Comprehensive stuff!

Social Media / Content Marketing

The One Question You Must ALWAYS Answer For Your Reader (Infographic)

Nice post discusses the importance of a strong call-to-action and dispels some of the myths around where the CTA should ideally be placed. Should your CTA always be above the fold?

Why Content Marketing is the New Branding

Why is content marketing the new branding? How do we inspire people to generate content?  You can find out how in this infographic that explains how the essence of a brand lies within its meaning and how the words you choose matter.  It’s an excellent read from Copyblogger.

Infographic: How LinkedIn Works

This is an amazing infographic about LinkedIn, one of the largest social networks and it demonstrates in a very detailed way how LinkedIn works and how it has grown to be the number one resource for professionals all over the world – great stats!

75 Must Read Marketing Blogs to Make Your RSS Reader Epic

Finding it hard to keep up with your reading?  Here is a comprehensive list of 75 of the best blogs in the industry all ready to go with RSS feed links. A very comprehensive piece of work that will be an invaluable resource.  Get your Google Reader account rocking with these 75 RSS feeds.

 

Well, that’s it for another week. We hope you are enjoying the Weekend Wrap and that you are getting some valuable insights into the incredibly fast moving world of search, social, content marketing and all the other permutations involved with having a business with an internet presence.

Please take a second to share using the social media buttons at the top!

And let us know which posts you found the most useful/interesting by leaving a comment…

Midge Hand – has written 32 posts on this site.
Midge is a co-founder of High Profile Enterprises and loves social media management and building powerful online brands for businesses of all sizes. Midge has a penchant for keyword research, especially uncovering those hard to find gold nuggets! When Midge is offline, you will find her experimenting with new recipes, in the garden, or watching a great film while relaxing with a good French red! Follow Midge On Twitter Here

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Comments

  1. Its already been trending these days about the Google’s new rolled out update to fight back the low quality sites that uses exact match domain to rank on searches. Its going to be a lot of issue that need to be discussed if ever some sites got hit on this update. But Google’s confirmed they only target poor quality sites that shouldn’t be ranked in the fist place just because of the influence of the exact match domain.

    • Thanks for your comment Kika. Google’s EMD update will certainly have affected a lot of websites.
      The only way to stay compliant is to work within Google’s Guidelines.
      Cheers
      Midge

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