1. As always, great insight in this post Mike. The points about broad vs exact match when doing keyword research and not targeting generic keywords is vital.

    The points you make in #5 are also really relevant – lets face it, your small local business doesn’t have the resources to create the kind of industry-leading, awesome viral content that Google talks about.

    But they might only have to create awesome content compared to their direct competitors within a (relatively small) geographic area, so localised SEO plays an important part. And blog posts are fantastic for attracting ranking (and visitors) for those ‘long tail’ keywords.

    One other thing I’d suggest is critical is to have separate pages for each of your services (and their related keyword phrases). One page with all your services listed makes it harder to optimise the site for search.

    I have to say re metadata – I generally don’t add anything in the keyword tag – it’s the first place I look when doing a competitor analysis! But that’s just me….. 🙂

    • Hi Sandra,

      Thanks very much for adding your expertise. Glad you agree on the content strategies for smaller businesses – when I see large industry players telling everyone to create awesome, shareable, viral content it makes me cringe. For the smaller guys the whole thing is about being better than your competitors and not trying to beat Google – you are right about local search and the opportunities for businesses with a content strategy.

      Your suggestion about making pages highly targeted and specific is a great one. If you are talking about several different services on one page what would you choose to focus your title tag on? Thank you – this is a useful tip for readers here.

      All the best

      • If I really had to have several services on one page and couldn’t persuade them otherwise, I’d try and pick one keyword phrase and optimise it for that..

        It would likely be one that is a phrase the site owner knows their audience uses, that is a high value/high converting one without too much competition (but decent volume). Alternatively pick the one that acts as a lead generator, a bit like loss-leaders for supermarkets.

        There’s some stuff you could do with linking a single service index page to child pages as well (ie optimise them instead).


        • Yes, that does work. Not the ideal situation as I always think of the lost potential that all of those other pages can bring to the site. Now, which keyword will we choose at the expense of the others? No, I think I would go for more pages and more content every time if I could twist the client’s arm.

          We have used the child configuration you mention as the number of services would make the main navigation confusing and I think this is a useful way around the problem if there are a number of services (although the individual services are one layer deeper). If there are just a handful I think a page for each would be the best bet.

          Thanks for your input.

          • Fortunately I haven’t had to use the phrase ‘only if you hold a gun to my head’ yet when persuading clients they need multiple pages vs one service page !! 🙂

            By the way, you’re anti-spam is hilarious.

          • Hahaha! Like it! It’s a cool little WP plugin called SweetCaptcha – you can even use your own challenges if you want to align with your own products!

            Enjoyed your post on Cheap SEO


  2. Hi, thanks for Great insight into SEO. Keyword research is the first and the foremost step according to me. Choosing the right set of keywords for your website is imperative; it will help it rank considerably higher in Search Engines. Google Analytics and Webmaster tools give a great insight about your site performance and how to optimize it. Check you website for broken links and Duplicate Pages, it really affects your ranking. Good Read, Thanks

    • Thanks SmithWarnes,

      Appreciate your input.

      Keywords seem to be the main misunderstanding – competitive research?

      It is surprising the data that GWT can give you around crawl errors and site problems. More and more we are spending the first part of an SEO project undoing mistakes made by developers… apologies to developers who understand search.


  3. Another fantastic blog Mr Morgan, I am printing this one to work my way through!

  4. Understanding keyword research is the key to succes. Like you said, it is ok to mantain a connection with google, using analytics tool or others. Also on page and off page optimization recommended.

    • Hi Brian,
      I agree that keyword research is very important and it is an area that many people really don’t do well. Yet it is not that difficult. As far as onpage and offpage optimisation goes, yes this is another key skill and will be covered in a future post.

      Thanks for your contribution.

  5. Well said Mike. It’s just sad that these tips has been there for ages, yet there are still many bloggers who fail to follow or do proper SEO. In my own opinion SEO doesn’t need to be complicated.
    It’s also sad that SEO is really getting tougher, since hundreds or even thousands of new bloggers / IM are born everyday.

    • Thanks Jeff,
      Appreciate the feedback. Google isn’t exactly making technical compliance easy these days either. I agree that the number of new sites launched each day is mind-boggling!


  6. Hi Mike, thanks for the info. I’m in the process of re-building my website, so theses tips will be invaluable – I’ll be printing.

    • Hi Andrew,
      Great to hear you have found the tips useful. Look forward to seeing your new site when it is live.

  7. These are great valuable tips. SEO is indeed not a child’s play as is thought by many. Thanks for sharing these valuable insights.

  8. I think Google Analytics is great to keep track of your website performance and check traffic sources, it helps to better optimize your site. A good content marketing strategy is required to get your business on the forefront. Keep checking your website for broken pages and yes you can design your 404 pages graphically that looks better and won’t bug off the user much. Nice write up, Thanks for making such efforts and bringing out this wonderful post:)

    • Thanks Annie,
      Glad you found the post useful. You’re right, I have seen some really cool 404 pages – note to self.

  9. I agree for a fact that SEO these days is even tougher than ever. But in order for you to survive all those storms, you need to still post resh, quality, and original content in order to make the best out of your blog

  10. Thank you for sharing your insight on SEO Mr. Morgan. It’s definitely a must-read for SEO newbies and social media specialists. Understanding the mechanics of SEO is definitely the cherry on top.

    • Hi Stacey,
      Thanks for the feedback!
      SEO has become so complex that many businesses are feeling a bit lost. I’ll create a followup soon with a few more easy to implement tips.

  11. Very interesting. I have Installed Google Analytics and Google Webmaster Tools, and love it. It does make things very easy, and processing information about my site. I truly enjoy knowing how people get to my website. Thanks again.

    • Nice one Len,

      Glad you enjoyed the post and that you are looking closely at how people arrive at your site.


  12. Hi, thanks for Great insight into SEO. Keyword research is the first and the foremost step,,Thanks!!!!

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