Archives for December 2012

Weekend Wrap 18 – SEO in 2013, loving Panda, social media experts challenged

Everyone wants to know where SEO is heading in 2013 and the first post up this week gives valuable insights from 30 of the industry’s most enlightened SEO thought leaders.

This is followed by a very interesting look at the Mormon SEO strategy! Surprising stuff!

Love Google Panda or hate it – here’s a different point of view on how Panda actually works for us…

A controversial post from Darren Woolley at TrinityP3 that has certainly rattled some social media experts’ cages with its challenging honesty and an insightful interview on content marketing with Kristina Halvoson author of “Content strategy for the web”.

Lots of other great posts in between and we wrap it up with a post from Kissmetrics demonstrating how high conversion websites improve their results.

Photo this week – my favourite flower white hydrangeas hydrangeas in flower

 

SEO / Search Engine Optimisation

As 2012 draws to a close the race is on to see who can create the definitive offering on what SEO in 2013 will hold. It may be difficult to go past this one – a comprehensive breakdown of what to expect from 30 of the most highly respected SEO thought leaders in the industry. A must read for SEO fans.
Who would have thought that the Mormon Church would have such a highly evolved SEO strategy? In this post Distilled offers a fascinating breakdown on how the church has nailed SEO to rank for phrases like church, scriptures and Jesus Christ. This is really interesting!
A refreshing take on Google’s Panda update on SEOmoz. In this post Ruth Burr goes against the flow on most SEO sites and instead of berating Google as a greedy, controlling monster gives her view on how Panda has improved search experience for everyday users. Not surprising to see the black hats hitting the thumbs down sign as their own sites have all been hit with these updates.

Real Relationships Lead To Search Marketing Success

The 2012 move toward relationship building and away from link building has become a key strategy in SEO. This is covered here on Search Engine Land with real examples of how building a powerful network brings top website results and then shares ways you can become more social and improve your online networking. 

 

Social media/content marketing:

3 ways to make sure that social media expert is really an expert

From our client TrinityP3 comes this thought provoking post by Darren Woolley. This proved to be a controversial one and it certainly raised the hackles of a number of “social media experts”. Darren expresses dismay at the lack of experience or authority of many presenters at social media events in Australia and offers a 3 step process to check if the speaker has any authority. (check out the comment thread too)

Weekend Wrap 17 – Growth hackers, top social media tools and how to increase blog traffic

A brilliant line up this week and we kick off with an “oldie but a goodie” from Rand Fishkin – an incredible resource for bloggers to tuck away, followed by another great post about “growth hackers” from Distilled and what constitutes an effective SEO strategy.

And Forbes have a post which looks at the 20 most social CMOs in the Fortune 100 – surprising how difficult it was to find 20 who actually use social media. How does that work?

Also see what happens when you take some of the top SEO  industry players and debate the current state of link building  in an informal setting – very interesting and a fun post for those of you who follow SEO – there’s a few gems here!

And also from the Social Media and Content Marketing section we have Content,  Confusion, Clarity – a look at content and SEO from Search Engine Watch, a post from Mike Morgan demonstrating benefits and the dangers of using social media tools (includes a few horror stories) and the epic post of the week is from Jonathon Colman – a brilliant piece which questions content quality in the SEO space – must read this one…and lots more to keep you up to date and up late at night!

Photo this week Bobo the alpaca relaxing in the carrot grass!

Alpaca at Muriwai farm

SEO / Search Engine Optimisation

21 Tactics to Increase Blog Traffic (Updated 2012)

This one is from Rand Fishkin of SEOmoz fame and comes from WAY BACK in January. Amazing how all of this is still totally relevant despite the huge updates by Google almost every month this year. This is one to keep as a reference – put as many of these into practice as you can and note how effective the copywriting and structure of the post is..

SEO’s Are Growth Hackers

John Doherty of Distilled adds another great post about “growth hackers”. In his words growth hacking is all about data driven marketing and relates to not only growth but also customer retention. Being creative, implementation, measurement, repetition – as he says these are all part of a well executed SEO strategy. A good read!

An Open Discussion on the Current State of Link Building

Get half a dozen SEO thought leaders together (online) and get them debating the current state of link building. The informality of the structure offers real insights – five starting points are given then it is up to the participants to share their opinions and the conversation develops from there. Great idea!

What [insert random topic] taught me about SEO

This is the lighter post for the week. If you consume a lot of SEO blog posts like we do you will identify with what this post is poking fun at. “What Whitney Houston taught me about SEO?”, “What waterless urinals taught me about SEO” and many more gems that should have gone nowhere near the publish button!
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