Archives for February 2013

Weekend Wrap 19: SEO predictions, social proof, renegade content marketing

There’s been a lot of talk, controversy and opinions shared on where SEO is heading for 2013.   The first post in the Weekend Wrap for this year is from Eric Enge at Search Engine Watch where he gives his SEO predictions for the ever changing world of search.  We follow that with the essential SEO elements of keyword research – is it the most important part of SEO?

If you have ignored Google+ in the past, it might be a good time to read this post from Dejanseo where they explain the difference between authorship and author rank and whether author rank will be factored into Google  in 2013.

No,  link building is not going to go away and Jon Cooper sets the record straight in this enlightening post and tells us why it’s here to stay.

Mike’s post ‘8 SEO fundamentals for marketers and agencies in 2013’ is a good read and if you’re in the marketing game you will want to be informed on how content strategy, social media and technical compliance will be critical to web marketing.

Other great posts offering valuable insights for social media proof, link building for ecommerce sites and our last post for the week comes  from John Doherty on The Future of Cross Platform Publishing.

The image this week is from our new office in Ohope Beach

High Profile Enterprises view

 

SEO / Search Engine Optimisation

SEO Revelations for 2013

It’s crystal ball time and in this post Eric Enge shares his picks for what Google is likely to do this year. As Eric says – one thing is for certain – there will be many major changes this year and the first big one will not be far away.
Great post looks at the essential SEO element of keyword research. Top SEO Nick Eubanks takes you through a range of strategies from basic through to more advanced. SEO without keyword research will be a waste of your time. Check this out.
Confused about authorship and author rank? This post separates the 2 concepts nicely and shows why it is important to know the difference. What are the odds that author rank will be factored into one of Google’s updates this year? Pretty high I think. Time to get more active on Google+!
Jon Cooper nails why link building is not going away any time soon and gives examples of why actively chasing links does not have to be black hat or at all manipulative. If you have an interest in the coalface of SEO this is for you.

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