Archives for March 2013

Weekend Wrap 20: What is SEO? UX myths & the ultimate LinkedIn cheatsheet

We kick off the Weekend Wrap with some easy to grasp  SEO basics – it’s good stuff and it is in an Infographic for ease of reading.

For the more advanced SEO geeks there is a technical post with step by step instructions on how to avoid duplication and have correct optimisation for WordPress.

Did you hear about Interflora disappearing out of search around 14th of February?  Have a look at this post and make up you own mind as to why Google refuses to comment. Why is Interflora is showing up so quickly, just 11 days after being penalised?

If you’re not up with Google+Local you will definitely want to read this one – insights from David Mihm – the authority on Local Search.

Moving to social media and the hottest social business platform right now seems to be LinkedIn.  If you think it’s just a portal to showcase your C.V. think again… there’s an awful lot of business done on LinkedIn and this is one of the best guides to effective LinkedIn use we have seen.

Next up Copyblogger asks the question – is it time for content marketers to abandon Facebook? What do you think?

We have found some brilliant posts in the content marketing field including a very comprehensive resource for everything you can think of related to content strategy and SEO – Huge! check it out!

There are posts on creating remarkable content (high end stuff), web copywriting tips from one of the best, a 3 step process to writing content…

And there’s lots more…

The image this week comes from our new location where a lone gull sits looking over Ohope Beach – which has just this week been voted the Best Beach in New Zealand.

New Zealand beach image

SEO/ Search engine optimisation:

What The Heck Is SEO And Why Should I Care?

This fantastic infographic from Point Blank SEO is a back to basics, simple introduction to SEO for people who do not really want to know about the complexities of SEO implementation. Exactly what is SEO? Simple concepts, a brief history, easy to understand explanations for the newbie or for people in your organisation who are not up with digital marketing and SEO.

SEO Friendly WordPress in 12 Steps

Right, now that the easy stuff is out of the way it’s time to get into a more technical post on how to correctly optimise your WordPress site to eliminate the dreaded duplication issues that Google is unimpressed by and to ensure your site functions as well for SEO as possible. Nice post, useful step by step instructions – check it out.

Interflora Gets Its Google Rankings Back, 11 Days After Penalty

This story lit up the SEO blogs in the last few weeks. Massive UK brand Interflora was removed from Google for paid link strategies which breached Google’s guidelines. Every news site that accepted their paid advertorials had their Pagerank reduced to zero. You can imagine the loss of revenue this would mean for Interflora (and for the news sites). They must have worked day and night to remove the non-compliance and then 11 days after the penalty they are back – but with lower page positions. I think some of the sites that have had to wait 3 or even 6 months would not be impressed with the speedy return.

Google refused to comment about Interflora’s disappearance from its search results, but two days after the penalty — and another penalty that lowered the visible PageRank of some UK newspapers — Google issued a warning against “advertorials” that pass PageRank.

UX Myths That Hurt SEO – Whiteboard Friday

SEOmoz’s Whiteboard Fridays are always very informative and come straight from the fore-front of SEO thought leadership – especially when hosted by Rand Fishkin. This one looks at common User Experience myths that actually hurt SEO efforts. Particularly interesting is the use of stock images to enhance a page versus one with just text – which one do you think would work better?
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