Archives for January 2014

20 top web marketing posts – The Weekend Wrap Vol 22

Boom! Matt Cutts from Google drops a bomb that shifts the SEO world on its axis!

How does this affect your web marketing strategy?

And that’s just the beginning – this roundup of the best from the web includes my nomination for the content marketing “post of the year” to date, as well as a scathing analysis of the fall from grace that Facebook is experiencing with B2B marketers.

Plus it’s that time where the SEO experts gaze into their crystal balls and tell us what Google is likely to do this year (good luck with that!).

As a bonus we have some very cool User Experience examples, the lowdown on both meta descriptions and introductions, the best in content marketing tools, a very useful technical SEO plan, and why you might consider jumping from Facebook to Google+ and much more.

Enjoy…

Ohope Beach New Zealand

Ohope Beach looking a bit moody – much like many link building scalers after Matt Cutts’ announcement…

 

Search Engine Optimisation

Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”

The big news in SEO this past week has been Matt Cutts – head of Google’s Webspam Team announcing on his blog that “guest posting for SEO is over”. Although the spammy end of guest posting has been in Google’s sights for some time now the way it was announced was a little surprising. I know we are all sick of those barely coherent offers of guest post junk but this announcement angered a lot of top marketers as well with its broad sweeps. Cue this post from Search Engine Land which asked several top SEO bloggers for their views.

Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?

This one from Copyblogger responds to Matt Cutts comment in his post:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy.

So the responses and debate flew and many larger media organisations felt the need to counter the inference that all guest blogs are spam… not happy!

Time for Guest Blogging With a Purpose

This response from Jen Lopez on Moz points out the differences between what Matt Cutts was actually talking about and high quality multi-contributor blogs. Guest post with a purpose other than gaining a contextual anchor text link in the body. Think about branding, credibility, traffic, visibility, authorship. And Jen also gives a few tips to help your strategy stay on the right side of any future algorithm update.

Google Propaganda, SEO and Why Marketers Need to Wake Up

This last one which takes the Google announcement and really runs with it is a great piece by the often provocative Rae Hoffman.

And now, we’ve added sites who allow guest posts to the chopping block. And if you think webmasters aren’t running around – right as you’re reading this post – disavowing legitimate sites where they have legitimate, useful guest posts (I’m not talking “made for guest posts” sites here people) then your head is buried in the sand.

A scathing missive on Panda, Penguin, bullying tactics and hypocrisy. Don’t miss it!
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What does Google Hummingbird mean for Marketers?

This post was originally published on the TrinityP3 Blog.

There has been a massive shift in the way search works over the past couple of years. You could say that the internet is starting to grow up a bit. And one of the biggest innovations in search has been rolled out in the last couple of months – a new algorithm known as Google Hummingbird.

Let’s take a look at a bit of background first.

Any major changes in search will have a significant impact on anything else in the digital marketing field. Google rules the kingdom and when Google makes changes everyone takes notice and adjusts strategy – or they should.

There are very few platforms on the web that can afford to thumb their noses at the search giant. Every day you are using more of their products – just think about it – Gmail, Chrome, Analytics, Webmaster Tools, Google+, Google Places, Google Maps, YouTube, Adwords, Search, Picasa, Android, Google Drive…

Google Hummingbird

Why has Google changed the face of the web and why should you care?

Google’s business model is based to a large degree on selling advertising. Yes, those ads that appear in the top three positions. Those ads that run down the right side of your search results. Those “Shopping” results with images and prices that look a lot better than the plain, old text results.

The reason they are so successful at selling these ads is their complete dominance of the “organic search” space. No one can come close – Bing and Yahoo trail miserably behind and as much as people like the idea of DuckDuckGo it really is nowhere near being a viable threat.

Now comes the balancing act – Google wants to increase revenue but does not want to sacrifice a reputation for offering the most accurate answers for any given query. This is across billions of searches and a potential series of results based on billions of web pages.

As soon as Google becomes seen as purely an advertising network their value is gone. Searchers must continue to see the most relevant web pages served up or they will go elsewhere.

Organic search delivers this accuracy which is why it is trusted above the paid results. Anyone can pay for a position but organic placement must be earned.
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