Archives for April 2015

What are SEO audits and why do you need them?

Most organisations now realise that SEO is a hugely important element of any marketing strategy.

SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy.

So how do you ensure that your websites tick all the right boxes?

How do you make sure that your websites are performing as efficiently and effectively as possible?

SEO Audits

To begin with search engine optimisation is now all about value and quality. Content is King… right?

Not so fast!

Your content may be exceptional and your website might be state of the art in design and user experience but if you make any mistakes you will attract varying degrees of loss of trust or you will be marked down as a preferred solution to a given query.

The rise of technical compliance

This has been an incremental process and Google has been very clear that fast, efficient, error-free websites that don’t suffer from thin content or spammy backlinks will perform well in Google’s search results.

A series of major algorithm updates have targeted specific ranges of tactics – Panda, Penguin, Pigeon, Pirate, EMD, HTTPS/SSL, Payday Loan, Page Layout, Hummingbird, DMCA Penalty and several unnamed and unannounced updates.

Overall the requirements are fairly clear. But working through the increasing range of needed compliance factors has become increasingly complex.

Google Webmaster Tools

Webmaster Tools has become an essential addition to website performance analysis and this is where a large portion of research can be done. Google has been continually adding features to this tool and gives recommendations on what can be improved on your site.

This is also where Google advises if you have received a manual penalty for non-compliant behaviour or if you have security issues such as malware.

It is not surprising then that I recommend every website must have Webmaster Tools added and the data should be continually monitored.

Other recommended tools

There are a number of very useful tools that take care of different elements of your website. We use the Moz Suite, Ahrefs, Majestic, Screaming Frog and others to look at and analyse backlink profiles.

A clean, high quality link profile is extremely important. Any sign of manipulative behaviour and penalties can be severe resulting in removal from search results or a dramatic reduction in visibility.

What are SEO audits and how do they work?

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The Wrap – Top Inbound Marketing Posts Volume 1

Welcome to our first edition of ‘The Wrap’ (formerly called ‘The Weekend Wrap’).

‘The Wrap’ is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to date information for your business.

In this edition of the ‘The Wrap’, the hot topic of conversation is the new Google mobile search algorithm launched on 21st April 2015. Referred to by many as “mobilegeddon”, several posts in the SEO section below share the impacts and recommendations for website compliance.

The content marketing section includes posts about content marketing strategy, next-level marketing and writing copy for your blog. Google+, Twitter, social media tools and more are the recent topics of discussion in the ‘Social Media’ section.

Click on the titles to read the posts.

Whale Island, Bay of Plenty

SEO /Search Engine Optimisation

Google’s mobile friendly test and why you must not ignore it

This has to be the hottest topic in SEO today! Here, Mike Morgan tells us what it’s really all about. Termed  “Mobilegeddon”, this is the  latest Google change to its mobile search algorithm. Mobile performance and accessibility will become the key ranking factors for your website so if you haven’t already done so, now’s the time to take the test.

How to Adapt Your Content Strategy in Time for Mobilegeddon

On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined.

The Advanced SEO’s Guide To Mobilegeddon

Columnist Bryson Meunie points out that a startling 40% of websites are not mobile-friendly and that Google has changed it’s mobile search algorithm to create a better experience for you, the user. Here, Bryson provides 3 tips to help you get ahead of the next Google update.

[Read more…]