Welcome to our first edition of ‘The Wrap’ (formerly called ‘The Weekend Wrap’).
‘The Wrap’ is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the most relevant and up to date information for your business.
In this edition of the ‘The Wrap’, the hot topic of conversation is the new Google mobile search algorithm launched on 21st April 2015. Referred to by many as “mobilegeddon”, several posts in the SEO section below share the impacts and recommendations for website compliance.
The content marketing section includes posts about content marketing strategy, next-level marketing and writing copy for your blog. Google+, Twitter, social media tools and more are the recent topics of discussion in the ‘Social Media’ section.
Click on the titles to read the posts.
SEO /Search Engine Optimisation
This has to be the hottest topic in SEO today! Here, Mike Morgan tells us what it’s really all about. Termed “Mobilegeddon”, this is the latest Google change to its mobile search algorithm. Mobile performance and accessibility will become the key ranking factors for your website so if you haven’t already done so, now’s the time to take the test.
On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined.
Columnist Bryson Meunie points out that a startling 40% of websites are not mobile-friendly and that Google has changed it’s mobile search algorithm to create a better experience for you, the user. Here, Bryson provides 3 tips to help you get ahead of the next Google update.
Cindy Krum recently published a must-read primer on the upcoming Mobile-Friendly changes which I highly recommend checking out before proceeding. Got it? Good. With the mad rush to optimize mobile sites prior to April 21st, it can be very easy to sacrifice performance in the process.
Can Google identify truth? In this post, Roger Monti discusses the Knowledge-Based Trust, a Google research paper about assigning a Trust Score to web documents based on the accuracy of facts. Referred to as the Truth Algorithm, Roger reviews five issues that need to be overcome and talks to the experts to get their take on it.
Every content marketing professional has something to say about “quality.” The word has become so used – or overused – that we’ve forgotten what it is, or even why it’s important. I think we need to press the reset button on the quality discussion. Why?
Brian Dean talks about combining your SEO and copywriting skills to make you unstoppable. Here, Brian shares SEO copywriting techniques that you can use right now and that will make you feel like you have SEO superpowers.
It’s nice to have an example to emulate. All of the tools that you need to do content marketing right are out there. There’s no secret code, no “one weird trick,” it’s about rolling up your sleeves and getting shit done.
Neil Patel has written over 300 guest posts to date. Having learned a lot from this experience, he shares the lessons he has learned and suggests that guest-posting is a great marketing channel for you to consider.
You’ve seen a lot of lists like this one. Or have you? The problem with lists like this is that they’re repetitive – which means you don’t learn anything new. But we think this post will change that. We set out to find 50 great marketing blogs – some you may have heard of but others that you probably haven’t. There is gold in this list.
Julia McCoy considers the quality and value of cranking out written content just to cash in on the idea that more content is better. Here, Julia shares her insights and offers 2 key things that will help get your content on the right track.
Sometimes when you get a good content idea, you can feel it. You just know that it’s fully formed, ready to be executed, and sure to be a hit. Other times, the idea isn’t quite so clear. Maybe it’s only a partial idea, or you’re not quite sure what actually creating it would look like.
Dharmesh Shah provides some great quotes here by Seth Godin – American author, entrepreneur, marketer, and public speaker. Here, Dharmesh shares his insights on many of the quotes he’s listed.
The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn’t Google shut it down already? Well, I decided to put it to the test, so I did a hardcore analysis of 516,246 randomly selected Google+ profiles, and this post has the scoop for you.
Another helpful post by Neil Patel. Here, Neil walks you through the mistakes that could be costing you Twitter traffic, and explains how to best hang on to your Twitter followers.
Do you struggle to keep up with social media tasks? Are you looking for ways to get more done? Whether you need help maintaining your social accounts, finding content to curate or monitoring competitors, there are ways to simplify these processes.
Here, Sarah Pike shares her views on the increasing popularity of social media contests and how they can be an effective way for your company to make tangible connections with your customers.
Social media is starting to take off its short pants. It’s becoming all grown up. In fact, Facebook is now over 11 years old and heading towards platform puberty and is still the standout leader of the pack. Google with its Google+ platform (with a development cost of over half a billion dollars) tried to take Mark Zuckerberg on, but it has become an incidental social network that isn’t taken seriously by many marketers.
That’s it for ‘The Wrap’ today. Feel free to check back in again soon to see what’s new in ‘The Wrap’.
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Gina is an accomplished web publisher, content creator and business analyst with qualifications and expertise in managing the online environment, internet knowledge sharing and communication, and information architecture for the web. Gina has worked in leadership roles for government and private sector organisations in New Zealand and Australia.