Archives for May 2015

The Wrap – Top Inbound Marketing Posts Volume 2

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business.

In this edition of ‘The Wrap’, there is plenty for everyone including:

  1. Marketing tips and tools, using inbound marketing for your business, and traffic generation
  2. The SEO experts who show us some interesting tasks and tools, and we also get some early test results on Google’s mobile friendly update
  3. LinkedIn, Google+ and Twitter insights, tasks and tools
  4. A couple of posts which may help you with optimising and converting your landing page/s into serious leads

Click on the titles to read the posts.

Whakatane River Mouth, Bay of Plenty

Whakatane River Mouth, Eastern Bay of Plenty

Content Marketing

18 Powerful WordPress Plugins For Bloggers And Content Marketers

Have you ever wondered which WordPress plugins could help your content marketing efforts?

Here you’ll find a useful collection of WordPress plugins that could help you with your content marketing efforts. It is quite long but author, Adam Connell, has broken them down into categories so that you can access the relevant sections of interest to you. It’s worth taking a look if for no other reason than to discover what WordPress plugins are available and how they might help you.

How I Used Inbound Marketing to Build My Business

Some valuable insights here from Kristi Hines on how to use inbound marketing for your business. Kirsti also provides a list of tools that you may find useful to manage your inbound leads.

Inbound marketing can work for businesses in all industries. To make it work for yours, you first need to know three things:

  • Who your customers are
  • What your customers need
  • Where your customers hang out online

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

Ashley Zeckman shares this inspiring infographic depicting online marketing tips and insights from industry experts on ways to improve design, content, traffic and conversion.

In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming Copyblogger Authority Rainmaker conference.

What’s the Difference Between a Professional Writer and a Content Marketer?

This is a great question and one that I’ve pondered myself from time to time. Sonia Simone fills us in on the difference and shares five important …

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Do I need an Information Architect for my next website redesign?

Good web design is not just about the exterior or interior design of your website. While the look and feel of your website is important to your brand, there are many more elements that need to be taken into consideration.

If you are building a new website or updating an existing one, the principles are much the same as if you were building a new home or renovating an existing one. In either case, you want an outcome that suits your needs, the needs of your customers, your budget and some sort of return on investment.

Building a solid foundation for your structure

Information Architecture - Design blueprint

Let’s take the scenario of building a new home. You have the plot of land and now you want to put a house on it. You have an idea of the type of design (look and feel) you want but more importantly, you want a solid foundation on which to build your structure.

Unless you’re a builder or an architect, chances are you don’t know where to start so you might ask friends or family for recommendations or you might shop around for some building quotes. You meet with 3 or 4 building companies or architects and you choose one.

What makes you choose a particular building company or architect depends on several things namely price, timeframe, and reputation but ultimately, your decision boils down to how the builder or architect responds to you and your personal needs. This may not be apparent from the outset but as your project gets underway, you want a relationship with your builder or architect that is built on trust, understanding, knowledge and open communication.

Along the way where obstacles may arise, you will want to work with someone who provides solutions to suit you and your family, rather than them. The best solutions will be provided because the builder or architect has a handle on the “big picture”. They have a knowledgeable overview of all parts of the process, they understand the capabilities of the resources they need and have, and they know how these resources interact within the process. The same can be said of an Information Architect (IA).

What is information architecture (IA) anyway?

Information Architecture - bridge builders

One definition I’ve seen says that information architecture is the practice of designing and organising information structures. To me, this is just one part of what an IA actually does. Just as a building architect is a person trained in the planning, design and supervision of the construction of a building, an information architect is a person trained in IA planning, interaction design and supervision of the construction of a website.

This is not the same supervision as might be allotted to a Project Manager. Just as a building architect designs a blueprint for the construction of a new home and supervises how that house is put together, an information architect designs a blueprint for the construction of a new website and supervises how that website is put together.

As Peter Morville (the “founding father” of information architecture) puts it, Information Architects build bridges between:

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