Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business.
In this edition of ‘The Wrap’, there is plenty for everyone including:
- Marketing tips and tools, using inbound marketing for your business, and traffic generation
- The SEO experts who show us some interesting tasks and tools, and we also get some early test results on Google’s mobile friendly update
- LinkedIn, Google+ and Twitter insights, tasks and tools
- A couple of posts which may help you with optimising and converting your landing page/s into serious leads
Click on the titles to read the posts.
Have you ever wondered which WordPress plugins could help your content marketing efforts?
Here you’ll find a useful collection of WordPress plugins that could help you with your content marketing efforts. It is quite long but author, Adam Connell, has broken them down into categories so that you can access the relevant sections of interest to you. It’s worth taking a look if for no other reason than to discover what WordPress plugins are available and how they might help you.
Some valuable insights here from Kristi Hines on how to use inbound marketing for your business. Kirsti also provides a list of tools that you may find useful to manage your inbound leads.
Inbound marketing can work for businesses in all industries. To make it work for yours, you first need to know three things:
- Who your customers are
- What your customers need
- Where your customers hang out online
Ashley Zeckman shares this inspiring infographic depicting online marketing tips and insights from industry experts on ways to improve design, content, traffic and conversion.
In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming Copyblogger Authority Rainmaker conference.
This is a great question and one that I’ve pondered myself from time to time. Sonia Simone fills us in on the difference and shares five important …
… elements that separate high-quality content marketing from material that’s well-written but might not deliver the same business value.
We all want more traffic, there’s no denying that. Here Neil Patel shares his process for consistently growing your online traffic. Some of these you may have seen before but it’s worth a second look. I was particularly interested in Neil’s number one pick for growing traffic which was writing long and detailed content and posting twice a week.
If you had to pick just one thing to follow, consider writing long, detail content. What I learned by blogging on NeilPatel.com is that content that’s between 4,000 and 8,000 words does extremely well in search engines.
As we mentioned in The Wrap – Top Inbound Marketing Posts Volume 1, the hot topic of conversation was the new Google mobile search algorithm which was launched on 21st April 2015. Here Mike O’Brien takes a look at the changes that have taken place 2 weeks after this Google algorithm update.
Now that it’s been two weeks since “Mobilegeddon,” as Google’s recent algorithm update has been known around the Internet, we’re taking a look at the changes. So far, the results have proven inconsistent.
If you really want to get serious about understanding page rank and the metrics behind it, you need to check out this comprehensive post on rank potential which Nick Eubanks defines as:
Rank potential is an analytical approach to understanding where a given webpage can actually rank in organic search, with respect to two axes of consideration; time and investment*.
If you don’t know where to start with your SEO campaign, check out theses tasks and tools where Josh McCoy answers some of the important questions, such as:
Why are these important? What value does a site have that can’t rank? What’s the point of a well-crawled site without a keyword strategy? Where will you compete organically if you don’t know where the competition resides?
When it comes to HTML, I too have felt like a superstar at times when a non-coder has looked over my shoulder and been amazed at my coding skills in such a foreign looking format. In this informative post , Kathleen Garvin shows a few basic HTML and WordPress hacks which non-coders can easily learn and perhaps become an HTML superstar as well.
I used to manage a small business website, and once displayed the Text side of the page to the office manager. As tiny letters and brackets littered the laptop screen, she turned away and put her hand up. “I can’t look at that!” she gasped, as if I had just shown her a crime scene photo. People like her make me feel like a superstar for being able to do basic HTML.
Jack Cooper shares some good information here on why your website will benefit from adding structured data to your web pages and how to test and implement it.
Google has remained consistent in its stance on structured data and although it is not used as a ranking signal, there are many important SEO gains that can improve your overall search performance. Therefore, structured data shouldn’t be ignored.
If you can’t remember how or why you connected with someone on LinkedIn or you want to get more out of your connections, this informative post by Jenn Herman is for you. Jenn will show you how to use the LinkedIn Relationship tab to manage your connections and grow your business.
By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network.
Is the demise of Google+ imminent? Not according Mark Traphagen who, in my opinion, offers quite a balanced view on Google+. Mark believes that …
Despite the “near death” rumors, Google+ still has plenty of life left, and Google has no current plans to dismember it.
I have had the opportunity to live tweet a couple of events and it’s been a fun and enlightening experience seeing what people are sharing as the event unfolds. In this post, Liz Azyan provides some of the benefits you can gain from live-tweeting events and gives some very useful tips on how to go about it.
Live-tweeting events is a great opportunity to build an audience of targeted followers and increase influence in your industry. In this article you’ll discover six ways live-tweeting can benefit your business.
Conversion Rate Optimisation
In this post, Nichole Elizabeth DeMeré breaks down the art and science of creating landing pages that convert, into these three useful and easy steps.
Landing pages may be a science and they’re certainly an art, but that doesn’t mean they can’t also be as easy as 1-2-3. By following a few best-practices, you can optimize your landing pages to convert better than they ever have before (you’re tracking that, right?).
How do you communicate your product’s value proposition on your landing page? Are you speaking the same language as your target audience? In this post, Bernhard Hauser answers these questions and shows how to check and test your communication strategy so that your audience understands what you are conveying on your landing page/s.
A landing page with a low conversion rate does not necessarily mean that the product you are aiming to build is wrong, but that you are not speaking the same language as your target audience does.
That’s ‘The Wrap’ for today. Remember to check back in again soon to see what’s new in ‘The Wrap’.
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Gina is an accomplished web publisher, content creator and business analyst with qualifications and expertise in managing the online environment, internet knowledge sharing and communication, and information architecture for the web. Gina has worked in leadership roles for government and private sector organisations in New Zealand and Australia.