Welcome to ‘The Wrap’ where we make every effort to bring you the most up to date posts on inbound marketing that we believe are the cream of the crop. We are committed to bringing you the latest and greatest information that may add value to your business.
In today’s installment of ‘The Wrap’, there are plenty of worthwhile goodies to munch on including effective blogging and writing quality content even when you think you suck at it.
You will learn how to get your content marketing on track with the smallest of budgets, how to find great blog topics, and how to get people to share the written content you have spent so much time and effort on.
There are also some great techniques and tips on SEO and CRO, and you will learn more about social media marketing trends and the tools that will help you in your business.
Click on the titles to read the posts.
High quality content is what we’re all after and in this post, Midge Hand, Copyblogger Certified Content Marketer and a regular columnist on web related topics, shares some valuable insights on writing high quality content to grow your online business organically.
If you’ve ever had the feeling you are spending hours and hours creating content and nobody is listening check Google Analytics for proof. To get the most out of the time you invest in creating content and to offer value to your customer, connecting with your audience and making them aware that you are there to help them is where you will get the best results.
If you think you suck at writing and you hate the thought of sitting down and writing for your business blog, Sujan Patel shares some top-notch tips on how to create great content even if you think you’re a terrible writer.
If your content marketing budget is limited, Michael Brenner, Head of Strategy for NewsCred, shares some valuable and very useful tips in his post on how to effectively produce the right content for your audience with any size budget and for any size business.
In this post, Steve Rayson reveals some key insights into the correlation between social shares and inbound links.
Understanding why people share and link to content is essential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.
There is nothing worse than writing what you consider to be a good piece of written content and nobody shares it. In this post, Inbound Marketing Consultant, Jeffrey Kranz gives some very practical and actionable approaches to writing and designing the kind of content that VIPs love to share.
This post was of particular interest to me as I am often doing research for my next blog post. Hannah Smith ties it all together here by sharing the process and tools she uses to carry out creative content research. Hannah also explains what creative content research actually is and how it will give you a clearer view on what content may be the best fit for your clients.
Let’s take another look at link building. In this post, Ben Fuller talks about link buliding in 2015 and why it is still a valuable contributing ranking factor in SEO and search engine rankings, despite what some people believe.
A couple of months back, when questioned on whether link building was “any good” during a Google+ live chat, Google’s John Mueller appeared to suggest that he would in fact, avoid it completely.
The technical side of SEO is not always the most glamorous but it is still an important part of the overall SEO process. Jason Acidre’s post focuses on several of the aspects of technical site optimisation, which many tend to overlook when doing site audits, and provides some valuable tips to help improve your technical SEO practices.
When I’m surfing the net, I expect that the website I land on will open immediately. If I have to wait around for it to load, I’m off to find a similar website that doesn’t keep me waiting. As Kristi Hines points out in her post, it’s time to focus on your website’s page speed because although it may not be affecting your page rankings, it will certainly be affecting your visitors’ experience, and this will eventually impact your bottom line.
In Samuel Jefferies’ post he talks about how valuable guest posting is as a traffic generation source, regardless of the negative comments made by Matt Cutts (Ex-head of Google’s webspam team) on the subject back in January 2014. Samuel provides some good tips on how to find guest articles on the best sites.
Q: So why are so many brands and bloggers using Guest Posting despite warnings from Google?
A: Because it’s not only about keywords anymore. The search landscape has evolved placing less and less importance on keyword rankings with a greater importance on building a returning audience through high quality content both on and off site generating signups and sales.
In this post by Neil Patel, he discusses the rationale behind link building as the tour-de-force in getting your website to rank highly in Google. I agree with Neil in that links will still help with your page rankings but customer experience will be where the greater impact lies.
If you are brick-and-mortar or service business seeking to capture local customers who might be searching for you online, check out this post by Tamar Weinberg. Tamar provides small businesses with this very handy beginner’s guide to local search engine optimisation (SEO).
If you track social media marketing trends and wonder if predictions for 2015 are proving true, Suzanne Delzio’s post uncovers findings from recent studies to help you gauge whether your social media marketing choices are on track.
For years now, marketers have reported their greatest social media frustration as tracking sales through to social media efforts. New research indicates that social media may finally be directly delivering the paying customers vendors have longed for.
For the social media managers out there looking for tools to help you manage your social media campaigns, Lisa Kalner Williams recommends five tools that work well for her and why they are the super powered tools of social media management.
In this post, Jennifer Beese of Sprout Social writes an interesting case study on Avid, a provider of audio and video technology and how Avid ensures your LinkedIn messages reach the right people at the right time.
By employing a smart segmentation strategy on LinkedIn—one focused on engagement rather than impressions—Avid has experienced exponential growth, resulting in 33,000 followers who are highly invested in its social activity.
What methodology do you use when you’re running tests? What are you testing, why and for how long? In this post, Andrew Anderson, Head of the Optimisation and Analytics for Malwarebytes, introduces you to the methodology that he developed over 12 years in the industry and working with over 300 organisations.
Joel K says in his post that you can learn a whole lot about Conversion Rate Optimisation (CRO) in a very short time – you just need to know what to look for! With exactly one screenshot, he teaches you 5 quick lessons you can take to the conversion bank. Pretty cool!
And that’s ‘The Wrap’ for today!
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Gina is an accomplished web publisher, content creator and business analyst with qualifications and expertise in managing the online environment, internet knowledge sharing and communication, and information architecture for the web. Gina has worked in leadership roles for government and private sector organisations in New Zealand and Australia.