Welcome to this edition of ‘The Wrap’. Here you will find some of the latest posts on inbound marketing from around the web. Our aim is to find the best and most relevant topics so you don’t have to. We hope they will add a lot of value to your business.
In today’s edition you will find some healthy, weathy and wise topics of interest on content marketing, SEO and social media.
You will learn some dos and don’ts when tappping into user-generated content, how to stack the Slideshare deck in your favour, some good tips on content promotion strategies and you will see some amazing Brand Content Marketing Hubs.
On the SEO side of things you will learn more about Google knowledge graphs and Answer Boxes, which SEO tactics are no longer working and what SEO resources you need to achieve successful business results.
And let’s not forget Social Media. Learn how to get on top of your social media presence, how to drive successful social media ads, tips on using Facebook Custom Audiences and more…
Click on the titles to read the posts.
Here’s a handy little reference for slideshare newcomers and experienced users as well. Jodi Harris takes you through the basics then shows you how to make your SlideShare content more immersive and engaging.
There are consequences to using user-generated content in the wrong way so why not let Jordan Kretchmer show you the best way.
“If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.”
Jeffrey Kranz shares a very helpful infographic which steps you through a practical approach to writing content that will encourage people to share with their audience. Well worth a look!
If traffic, leads, and sales are important to you then check out this post by Danny Wong. No argument here Danny!
“Carefully crafted content is nothing if businesses cannot find eager readers willing to consume it and take action.”
Content marketer Michael Brenner shares the websites he thinks are doing an amazing job executing a branded content experience. He also gives brands an insightful lesson that they can take away from each selection. Some great tips here.
This interesting post by Neil Patel explains what the Google knowledge graph is and why you as a content marketer have a responsibility to make the web as useful as possible. Neil shares how you can take advantage of the knowledge graph to get more search traffic to your site. I like it!
From the Google knowledge graph in the post above, you now get to learn about Google Answer Boxes. James Perrott shares the what, why and how you can get your website included in Google’s Answer Boxes.
In this post, Nicole Rende will help you understand which SEO tactics you should not be using, because they just don’t work anymore!
“With Google’s Panda and Penguin algorithm updates that have happened in the past few years, it’s no surprise that the search engine optimization aspect of digital marketing is constantly changing. This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms.”
How far down the SEO rabbit hole do you want to go? This comprehesive guide by Casey Meraz shows you some of the little things that might make a big difference in putting you above your competition.
In your organisation, does SEO get the resources it needs to achieve results? Check out what Erin Everhart has to say about it.
“SEO doesn’t exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.”
Many of us resist using social media for our ad campaigns but you might think again once you’ve read this post. Here, Kevan Lee shares some insightful tips that Buffer uses to drive successful social media ads.
Here, Ann Smarty shares some useful tips to help you keep on top of your social media presence no matter how busy you are.
“Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence.”
If you are using Facebook and want to refine your target audience, check out this post by Rocco Alberto Baldassarre. Rocco will show you how to use Facebook Custom Audiences to expand your visibility and reach.
Talking about Facebook reach (see the previous post). Zach Bulygo shares an infographic created by Neil Patel, which is full of wonderful tips to help you reach your first 1,000 Facebook fans.
In this post, Kevan Lee has collected a number of stats, tips, and strategies to help non-profit organisations chart a path to social media success.
“Non-profits are a great example of a segment of social media with its own unique elements and expectations. The non-profit structure—donation-backed, humanitarian-focused, member-based—presents an opportunity for some really neat ways of putting social media to good use.”
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Gina is an accomplished web publisher, content creator and business analyst with qualifications and expertise in managing the online environment, internet knowledge sharing and communication, and information architecture for the web. Gina has worked in leadership roles for government and private sector organisations in New Zealand and Australia.