Welcome to the New Year!
So that you can get off to a flying start in 2016, we’ve hand picked a selection of blog articles focused on the trends and marketing predictions for the year ahead. As usual, we’ve done the digging so you can sit back and learn.
Nothing ever stands still in the world of SEO, and as new Google updates roll-out we all need to stay up with the play. Let the experts get you up to speed in the first 3 posts. Their predictions touch on a range of areas, many that you could try implementing into your tactics for the year.
Following that you’ll be into the Content Marketing posts. Content Marketing has been heavily discussed in the last few years and the trend continues. However it is time to stop paying lip service to content, roll up the sleeves and actually start producing. And in a strategic way. It’s not just about pumping out post after post on your blog and these articles talk about some of the actions you can take.
We then widen the scope a bit and present a series of general marketing posts. Predictions, trends, marketer’s favourite tools – you’ll find them all here, plus some B2B predictions too.
Lastly, we come back to Social Media – how could we leave that out! Find out what the experts think is important for the year ahead and ponder whether your social media strategy is still up to date, or in need of a 2016 refresh.
Click on the titles to read the posts and enjoy!
Rand Fishkin from MOZ offers up his top 10 predictions for 2016, plus you can check in with how accurate he was last year with his 2015 predictions.
My prediction is that, on average, across Google’s billions of daily searches, even accounting for searches that generate multiple clicks, less than 70% of searches result in at least one click on an organic result.
As you may well know, SEO is a complex topic and there are a huge array of ranking factors. Josh McCoy has kept it simple in this post and he focuses on 3 pillars of SEO for 2016: content, link earning and the ‘experience’. Success is often about gaining clarity and focus and you’ll find that here.
Integrated SEO, changes in the look of page one google results, penguin becoming real-time, schema going from strength to strength…..these predictions will get you thinking about how you ensure your brand stays near the top of search results during 2016 and beyond.
Google’s Penguin algorithm is likely to also create a fair amount of chatter in early 2016 – so brace yourselves!
In this post from toprankblog.com, Ashley Zeckman argues that the key to becoming content royalty in 2016 is taking an integrated approach to content marketing, or a “content plus” model. In other words, you produce your content but you integrate it with your SEO, your social, your influencers, and your online advertising.
“Content is King”, I’m sure you heard that at least a few times in 2015! Yes content is booming, but what does it actually mean if you are wanting to use content to achieve business goals?
The team at Contently have put together 21 predictions for the year ahead and they will give you plenty of food for thought as you get your content strategies together for the next 12 months.
The smartest brands will publish less in 2016, putting more emphasis on larger editorial projects. Blog posts are just too ubiquitous at this point. It’s easy to write 600 words about the latest trending topic, but it’s better to write 2,000 words on something that will shake up your industry.
Marketing in General:
If you’ve done any building or work around the home over your holidays, you’ll know how important it is to have the right tool for the job! When it comes to online tools, it’s no different. In this post, 27 marketing experts are sharing their number one tools for 2016. You better check them out.
The team at TrinityP3 work regularly with advertisers, marketers and procurement across all categories, across all sizes of business, all across Asia and the Pacific. So take a read of each consultant’s predictions and get up with the play.
2016 will also be the year of making more sense of business and customer data. You will continue to focus on new technology but at last you will have better data to analyse.
Not just a blog post, this one has a downloadable guide on what the future holds for marketing!
Topics of note include: relationship marketing, marketing automation, location-based marketing technology, virtual reality and more.
A number of marketing leaders from New Relic, Atmel, Red Hat and Linqia came together for a Twitter Chat about the B2B marketing landscape and the trends and strategies that would prove popular in 2016.
Here are four insights that came up during that conversation.
According to data from Digiday, content marketing budgets are projected to grow by 59 percent, outpacing both display and search. As budgets increase, so will the need for bigger and better stories — stories that aren’t just about your products, but about the challenges and needs of your prospects.
Social media has continued to change at a rapid pace. So where are the social media pros focusing their attention for this year?
This post offers up 10 key things to keep an eye on….private social media, live video going mainstream, improved Facebook ad targeting, click through and read all 10 predictions.
That’s it for our roundup of some of the top inbound marketing predictions for 2016
Best wishes for the year ahead from the whole team here at High Profile Enterprises.
Andrew has a wealth of experience in all areas of online marketing. He has worked in content creation, email marketing and strategic roles but also has plenty of hands-on experience from his own websites, such as upsurfcoaching.co.nz. When he can get away from the keyboard you'll find him attached to a surfboard in the wild west coast waves! That is when he isn't enjoying whanau time with his Wife and young daughters!