The Wrap – Top Inbound Marketing Posts Volume 8

Hello and welcome to the latest edition of The Wrap, HPE’s round-up of all that’s interesting in the world of inbound marketing; SEO, Content Marketing and Social Media.

This edition sees tips for making it to the top of Google Answer Boxes, hyperlocal keyword targeting, suggestions for not boring your readers to death and the chastising of grammar Nazis.

Bay of Plenty autumn

SEO

How to target a small group of people

Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you exactly the customers you’re looking for.

Your website’s structure and its effect on SEO

It’s not just about keywords! Your website should be organized in a manner that’s easy for users – and Google’s spiders – to navigate. This great article explains the different between structure and design.

Google Answer Box – The holy grail of SERP

Forget fighting for fluctuating ranking positions – if you can get the Google answer box at the top of the page, you win the race without even trying!

Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly-coveted positions.

Site closed down for the day? Don’t worry about ranking

Need to pull the shutters down for the day on your site? In this article, Google’s very own John Mueller explains how to avoid a drop in rankings, even when you’re not online.

How to speed up your keyword research

Do you know the difference between Clustering Vs. Classification? Unsupervised vs. Supervised Learning? No, neither did we until we read this article by Vicky Qian.

Content marketing

3 tips to create attractive blog posts

We are visual creatures, and a boring, lifeless blocks of text will be easily ignored. Discover how to make your blog post shine with these three tips.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

[Read more…]

Top marketing experts predictions for 2017

Anyone can predict the future – it’s being accurate that’s the hard part. After all, Back to the Future promised us Hoverboards by 2015 and that didn’t happen. Not that we’re bitter about it.

Bearing this in mind, High Profile Enterprises have scoured the ‘net, searching for 2017 predictions from people who actually know what they’re talking about. Forget flying cars and entire meals in pill form- these predictions might actually come true.

Marketing experts predictions

SEO

SEO predictions – what to expect from search and content marketing in 2017

Every time Google makes a major change, so-called experts cry about the death of SEO. Well, it hasn’t happened yet, and 2017 doesn’t look any different. In fact, Search Engine Optimisation will become an even more important skill to have in your organisation in the coming year.

In January Google will begin to add warnings to websites in Chrome that are not using https (secure certificate). This will affect password options and credit card options and will have a bold “Not Secure” notification

Actionable guide to SEO in 2017

Another excellent guide to SEO in 2017. Focusing on the basics and what you should be doing right now to prepare for the next 12 months and Google’s upcoming changes.

How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

This coming year promises to be huge for our industry, and there’s a lot to consider when planning 2017. In this Whiteboard Friday, the ever-excellent Rand Fishkin outlines how to craft an SEO strategy to help you and your business survive and adapt to the coming changes.

Moz 2017 SEO strategy

Social Media

4 Twitter fixes Jack Dorsey says he’ll consider in 2017

Twitter certainly had its problems in 2016, and what better way to fix something than to ask the people who use it. Twitter chief executive Jack Dorsey issued a public call for feedback on what his company could be doing better, and people weren’t shy about telling him.  [Read more…]

The Wrap – Top Inbound Marketing Posts Volume 7

Hello, and welcome to the latest edition of The Wrap – HPE’s Inbound Marketing round-up. In this edition, we look at Google dipping their toe into the tepid waters of mobile indexing, how to find that sweet spot when it comes to content creation, and we show you 4 ways to improve your return on Facebook Ads.

Ohope, Bay of Plenty

Spring in the Eastern Bay of Plenty, New Zealand

SEO

Google tests the water for a new way to index a site

As more and more people use their phones to visit the net, Google has taken the first steps in using the mobile version of a site as its primary source of information. Will this effect ranking? You bet it will, but how much and in what way? And is this just an experiment, or is this the future of Google?

We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.

How Developers should tackle SEO from day one

Search Engine Optimisation (SEO) is a bit of an afterthought for most developers. But here is a checklist of SEO essentials you need to hit from day one. From simple things like keeping the HTML Code clear, to less obvious tips like page speed. Speaking of which…

How to increase your page speed

Page speed is crucial, especially in the mobile age.  If your site is running at average speeds, then it’s costing you business opportunities and potential revenue. There is a lot you can do to speed up your site and its various content elements. This article shows you how.

How smaller fish can compete with the big boys in SEO

It may seem impossible for a small company to compete with big sites when it comes to Google’s front page, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can’t, despite their natural advantages. [Read more…]

The Wrap – Top Inbound Marketing Posts Volume 6

The Wrap is back for another edition and what a treat we have for you! The big talking point this time round is Google’s new Penguin update. Penguin 4.0 was released at the end of September and it looks like the shape of things to come! Read on to find out how and why it affects you.

In our content marketing round-up, read 6 pieces of advice from Pixar on what it takes to be as good as… well, Pixar. We also have a bit of fun with some cartoons only content marketers will understand, and then we finish off in our social media section with how to set up a calendar for your social media posts. Enjoy!

Bay of Plenty full moon photo

Super moon at Ohope Beach this week

SEO

Google’s new Penguin Algorithm explained

Penguin 4.0 is out, but what difference does it make to you and yours? The Penguin algorithm was specifically designed to fight spam, so is it working? And what changes have Google made to this version? This awesome 10 minute video will explain everything!

What does Penguin mean for link building?

Websites linking to each other is the foundation stone of Google, so if Penguin 4.0 is demoting links, then how is it all going to work?

If Google doesn’t want spam to affect their results, then they should do just that: find a way to make sure spam doesn’t impact their results.

Become a Google Analytics ninja

The team at Google has decided to make a real-world dataset available for purchase. This means you can look at the analytics and learn how to cut through all the technical jargon and get to what interests you and your business. [Read more…]

The Wrap – Top Inbound Marketing Posts Volume 5

Welcome to the latest edition of “The Wrap”. Here we bring together the latest articles on Inbound Marketing, cutting out all the nonsense, click-bait and out-dated information the World Wide Web is full of. In this edition you’ll only find the most relevant, current and practical info to help with your online business.

In this edition we look at whether SEO titles and heading tags still have an impact on SEO, a couple of posts on getting your SEO right and an update on recent changes made by Google.

In the content marketing section we have some great writing tips, a post on how to optimise your content for Google’s Rankbrain and some very useful tools for blogging. In the social media section we have some great tips for Facebook use, an update on Instagram’s new analytics features and some strategy information on generating more momentum and more traffic.

Winter - Ohope Beach New Zealand

Gorgeous winter day on Ohope Beach

 

Click on the titles to read the posts. Enjoy!

SEO

Titles and H1s: Do They Still have an SEO Impact?

Googles algorithms have developed so much in recent years, it’s hard to tell if the basic stuff is even important any more. This article tests the theory with an objective approach and interesting conclusions.

It seems that Google still relies on us setting well optimised H1 and Title tags, and that even small changes to these can make a difference to your organic search performance.

Getting Local Store Locator SEO Right

If your customer is looking for what you sell and they’re nearby, how do you make sure they can find you? This great article explains what you should have on your site to make Google pick you first. Time for a NAP! And if you don’t know what NAP means, click you need to read this. [Read more…]