The Wrap – Top Inbound Marketing Posts Volume 4

Welcome to this edition of ‘The Wrap’. Here you will find some of the latest posts on inbound marketing from around the web. Our aim is to find the best and most relevant topics so you don’t have to. We hope they will add a lot of value to your business.

In today’s edition you will find some healthy, weathy and wise topics of interest on content marketing, SEO and social media.

You will learn some dos and don’ts when tappping into user-generated content, how to stack the Slideshare deck in your favour, some good tips on content promotion strategies and you will see some amazing Brand Content Marketing Hubs.

On the SEO side of things you will learn more about Google knowledge graphs and Answer Boxes, which SEO tactics are no longer working and what SEO resources you need to achieve successful business results.

And let’s not forget Social Media. Learn how to get on top of your social media presence, how to drive successful social media ads, tips on using Facebook Custom Audiences and more…

Click on the titles to read the posts.

Happy Birthday High Profile Enterprises

High Profile Enterprises turned 5 last week – Congratulations to all our team!

Content Marketing:

SlideShare Secrets to Stack the Decks in Your Favor

Here’s a handy little reference for slideshare newcomers and experienced users as well. Jodi Harris takes you through the basics then shows you how to make your SlideShare content more immersive and engaging.

Rights Management 101: The Do’s and Don’ts of User-Generated Content

There are consequences to using user-generated content in the wrong way so why not let Jordan Kretchmer show you the best way.

“If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.”

How to Create Content That Your VIPs Will Love to Share

Jeffrey Kranz shares a very helpful infographic which steps you through a practical approach to writing content that will encourage people to share with their audience. Well worth a look!

7 Content Promotion Strategies That Drive Traffic, Leads, and Sales

If traffic, leads, and sales are important to you then check out this post by Danny Wong. No argument here Danny!

“Carefully crafted content is nothing if businesses cannot find eager readers willing to consume it and take action.”

20 Amazing Examples Of Brand Content Marketing Hubs

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The Wrap – Top Inbound Marketing Posts Volume 3

Welcome to ‘The Wrap’ where we make every effort to bring you the most up to date posts on inbound marketing that we believe are the cream of the crop. We are committed to bringing you the latest and greatest information that may add value to your business.

In today’s installment of ‘The Wrap’, there are plenty of worthwhile goodies to munch on including effective blogging and writing quality content even when you think you suck at it.

You will learn how to get your content marketing on track with the smallest of budgets, how to find great blog topics, and how to get people to share the written content you have spent so much time and effort on.

There are also some great techniques and tips on SEO and CRO, and you will learn more about social media marketing trends and the tools that will help you in your business.

Click on the titles to read the posts.

Ohope Bay of Plenty sunset

Stunning sunset over Ohope Beach, Bay of Plenty

Content Marketing

Why high quality content creation is the secret to organic growth

High quality content is what we’re all after and in this post, Midge Hand, Copyblogger Certified Content Marketer and a regular columnist on web related topics, shares some valuable insights on writing high quality content to grow your online business organically.

If you’ve ever had the feeling you are spending hours and hours creating content and nobody is listening check Google Analytics for proof. To get the most out of the time you invest in creating content and to offer value to your customer, connecting with your audience and making them aware that you are there to help them is where you will get the best results.

How to produce great content (even if you’re a terrible writer)

If you think you suck at writing and you hate the thought of sitting down and writing for your business blog, Sujan Patel shares some top-notch tips on how to create great content even if you think you’re a terrible writer.

17 Content Marketing tips for any size budget

If your content marketing budget is limited, Michael Brenner, Head of Strategy for NewsCred, shares some valuable and very useful tips in his post on how to effectively produce the right content for your audience with any size budget and for any size business.

Social shares and inbound links: Insights from new correlation data

In this post, Steve Rayson reveals some key insights into the correlation between social shares and inbound links.

Understanding why people share and link to content is essential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.

How to create content that your VIPs will love to share

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The Wrap – Top Inbound Marketing Posts Volume 2

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business.

In this edition of ‘The Wrap’, there is plenty for everyone including:

  1. Marketing tips and tools, using inbound marketing for your business, and traffic generation
  2. The SEO experts who show us some interesting tasks and tools, and we also get some early test results on Google’s mobile friendly update
  3. LinkedIn, Google+ and Twitter insights, tasks and tools
  4. A couple of posts which may help you with optimising and converting your landing page/s into serious leads

Click on the titles to read the posts.

Whakatane River Mouth, Bay of Plenty

Whakatane River Mouth, Eastern Bay of Plenty

Content Marketing

18 Powerful WordPress Plugins For Bloggers And Content Marketers

Have you ever wondered which WordPress plugins could help your content marketing efforts?

Here you’ll find a useful collection of WordPress plugins that could help you with your content marketing efforts. It is quite long but author, Adam Connell, has broken them down into categories so that you can access the relevant sections of interest to you. It’s worth taking a look if for no other reason than to discover what WordPress plugins are available and how they might help you.

How I Used Inbound Marketing to Build My Business

Some valuable insights here from Kristi Hines on how to use inbound marketing for your business. Kirsti also provides a list of tools that you may find useful to manage your inbound leads.

Inbound marketing can work for businesses in all industries. To make it work for yours, you first need to know three things:

  • Who your customers are
  • What your customers need
  • Where your customers hang out online

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

Ashley Zeckman shares this inspiring infographic depicting online marketing tips and insights from industry experts on ways to improve design, content, traffic and conversion.

In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming Copyblogger Authority Rainmaker conference.

What’s the Difference Between a Professional Writer and a Content Marketer?

This is a great question and one that I’ve pondered myself from time to time. Sonia Simone fills us in on the difference and shares five important …

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Do I need an Information Architect for my next website redesign?

Good web design is not just about the exterior or interior design of your website. While the look and feel of your website is important to your brand, there are many more elements that need to be taken into consideration.

If you are building a new website or updating an existing one, the principles are much the same as if you were building a new home or renovating an existing one. In either case, you want an outcome that suits your needs, the needs of your customers, your budget and some sort of return on investment.

Building a solid foundation for your structure

Information Architecture - Design blueprint

Let’s take the scenario of building a new home. You have the plot of land and now you want to put a house on it. You have an idea of the type of design (look and feel) you want but more importantly, you want a solid foundation on which to build your structure.

Unless you’re a builder or an architect, chances are you don’t know where to start so you might ask friends or family for recommendations or you might shop around for some building quotes. You meet with 3 or 4 building companies or architects and you choose one.

What makes you choose a particular building company or architect depends on several things namely price, timeframe, and reputation but ultimately, your decision boils down to how the builder or architect responds to you and your personal needs. This may not be apparent from the outset but as your project gets underway, you want a relationship with your builder or architect that is built on trust, understanding, knowledge and open communication.

Along the way where obstacles may arise, you will want to work with someone who provides solutions to suit you and your family, rather than them. The best solutions will be provided because the builder or architect has a handle on the “big picture”. They have a knowledgeable overview of all parts of the process, they understand the capabilities of the resources they need and have, and they know how these resources interact within the process. The same can be said of an Information Architect (IA).

What is information architecture (IA) anyway?

Information Architecture - bridge builders

One definition I’ve seen says that information architecture is the practice of designing and organising information structures. To me, this is just one part of what an IA actually does. Just as a building architect is a person trained in the planning, design and supervision of the construction of a building, an information architect is a person trained in IA planning, interaction design and supervision of the construction of a website.

This is not the same supervision as might be allotted to a Project Manager. Just as a building architect designs a blueprint for the construction of a new home and supervises how that house is put together, an information architect designs a blueprint for the construction of a new website and supervises how that website is put together.

As Peter Morville (the “founding father” of information architecture) puts it, Information Architects build bridges between:

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The Wrap – Top Inbound Marketing Posts Volume 1

Welcome to our first edition of ‘The Wrap’ (formerly called ‘The Weekend Wrap’).

‘The Wrap’ is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to date information for your business.

In this edition of the ‘The Wrap’, the hot topic of conversation is the new Google mobile search algorithm launched on 21st April 2015. Referred to by many as “mobilegeddon”, several posts in the SEO section below share the impacts and recommendations for website compliance.

The content marketing section includes posts about content marketing strategy, next-level marketing and writing copy for your blog. Google+, Twitter, social media tools and more are the recent topics of discussion in the ‘Social Media’ section.

Click on the titles to read the posts.

Whale Island, Bay of Plenty

SEO /Search Engine Optimisation

Google’s mobile friendly test and why you must not ignore it

This has to be the hottest topic in SEO today! Here, Mike Morgan tells us what it’s really all about. Termed  “Mobilegeddon”, this is the  latest Google change to its mobile search algorithm. Mobile performance and accessibility will become the key ranking factors for your website so if you haven’t already done so, now’s the time to take the test.

How to Adapt Your Content Strategy in Time for Mobilegeddon

On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined.

The Advanced SEO’s Guide To Mobilegeddon

Columnist Bryson Meunie points out that a startling 40% of websites are not mobile-friendly and that Google has changed it’s mobile search algorithm to create a better experience for you, the user. Here, Bryson provides 3 tips to help you get ahead of the next Google update.

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Clean up your backlinks or face off with Google Penguin

The Penguin: ‘Please, don’t hurt me! I didn’t mean it!’

It wasn’t all that long ago when getting as many links as possible pointing back to your site was top priority and it didn’t really matter too much where those backlinks were coming from. The goal of course was to position your website on the first page of Google and other top search engines such as Bing and Yahoo.

The quantity of backlinks was extremely important and many websites were rewarded with good search engine rankings and as such were placed at the top of the list when anyone carried out a search query.

Unfortunately, or fortunately (depending on which side of the fence you were on at the time), the bubble burst as the major search engines started to evaluate the quality of the links pointing back to your site.

This switch from quantity to quality caused all sorts of problems for those websites that were originally set up with “quantity over quality” link building methods.

Google penguin

The Penguin: ‘You don’t really think you’ll win, do you?’

Google first released their algorithm, code name Penguin, back in April 2012. Rankings quickly fell and many sites were penalised for having backlinks from sources now regarded as black-hat link building tactics. The latest update, Penguin 3.0, was released on 17 October 2014.

As a result, many of today’s SEO specialists need to deeply audit client websites and remove the offending backlinks. This is probably one of the most painstaking and time consuming tasks in SEO and yes, I’m speaking from experience as we have been called in many times to clean up toxic link profiles that have been built by other companies. I almost called this task unrewarding as well but that’s not quite true. The reward is the recovery from a Penguin penalty, or watching a client website start to improve in page rank, traffic and authority in their niche because you’re actually doing your job. So it has become a critical SEO task to clean up your backlinks regularly.

The Penguin: ‘I believe the word you’re looking for is “Aaahh”!’

If you want to use Google as your search engine of choice (and why wouldn’t you – Google is still the most popular search engine in the world with almost 70% market share?), you really have little alternative but to do your best to stick to Google’s rules of engagement. You only need to look at Google’s webmaster guidelines to see for yourself the types of penalties you could incur should you choose not to adhere to them.

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