Welcome to this edition of ‘The Wrap’. Here you will find some of the latest posts on inbound marketing from around the web. Our aim is to find the best and most relevant topics so you don’t have to. We hope they will add a lot of value to your business.
In today’s edition you will find some healthy, weathy and wise topics of interest on content marketing, SEO and social media.
You will learn some dos and don’ts when tappping into user-generated content, how to stack the Slideshare deck in your favour, some good tips on content promotion strategies and you will see some amazing Brand Content Marketing Hubs.
On the SEO side of things you will learn more about Google knowledge graphs and Answer Boxes, which SEO tactics are no longer working and what SEO resources you need to achieve successful business results.
And let’s not forget Social Media. Learn how to get on top of your social media presence, how to drive successful social media ads, tips on using Facebook Custom Audiences and more…
Click on the titles to read the posts.
Here’s a handy little reference for slideshare newcomers and experienced users as well. Jodi Harris takes you through the basics then shows you how to make your SlideShare content more immersive and engaging.
There are consequences to using user-generated content in the wrong way so why not let Jordan Kretchmer show you the best way.
“If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.”
Jeffrey Kranz shares a very helpful infographic which steps you through a practical approach to writing content that will encourage people to share with their audience. Well worth a look!
If traffic, leads, and sales are important to you then check out this post by Danny Wong. No argument here Danny!
“Carefully crafted content is nothing if businesses cannot find eager readers willing to consume it and take action.”