Weekend Wrap 10 – The Google Dance, Content Mistakes, SEO Checklist

In the Weekend Wrap this week we look at one of the big recent Google updates which dictates what content should go where on your pages, a look at the return of the infamous “Google Dance” and what it means to your website, common mistakes people make with their content marketing, some of the most successful companies on Twitter and how they do it and a great post which shows common grammatical and spelling errors online (bet you can find some you make!) .

This week’s photo – had a weekend away at beautiful Ohope Beach and the image comes from the town of  Whakatane which is ten minutes away.  The Lady on the Rock – located at the mouth of  Whakatane’s harbour holds cultural significance as the statue represents Wairaka, the woman who inspired the name Whakatane.

The Lady On The Rock

SEO / Search Engine Optimisation

Google Page Layout Algorithm Update Should Be Easier To Recover From

Google makes it very clear that websites with quality text based content above the fold will pick up extra Google love. So if your designer wants to fill the top of the page with a slideshow you know what to say. What Google wants, Google gets…

Deployment SEO Strategy and Checklist

There are so many potential problem areas in SEO. All someone needs to do is change one piece of code and you find out only when impressions or visitor numbers begin to fall. (we have seen cases where developers have accidentally deleted all metadata from a site!) Here is a useful checklist for ongoing auditing of SEO processes.

From Danny Sullivan of Search Engine Land this post looks at the return of the Google Dance. Because Google has been so active this year with Pandas, Penguins, EMDs, Page Layouts, Blog Networks and much more there has been a noticeable return of the sort of monthly search volatility that gained the nickname “the Google Dance”.

 

4 Unmatched Sources To Track Google Algorithm Updates

And while we are all doing the Google Dance it pays to know what tune we are dancing to and what the BPM of the song is. Here are some of the top sources of info on the many changes Google makes on a monthly basis. Check it out.

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Weekend Wrap 9 – Is SEO Dead? Penguin & Panda Updates, Landing Page Infographic

In the Weekend Wrap this week we see how some SEOs grapple with Google’s big recent updates, a humorous infographic that expands on the old cliche that SEO is dead (and what the agenda is for those that are saying this), treating your landing page like a recipe for smart results and some new techniques that show you how to get retweeted more often.

This week’s photo – our two woolly boys – Willie Bobo and Paco waiting to be sheared (shared).

Two male alpacas

SEO / Search Engine Optimisation

Google Penguin Refresh Completes Trilogy of Search Terror for SEOs

Well, what a couple of weeks it has been for Google! First they rolled out the new Exact Match Domain update then a few days later they announced “Oh yeah we ran a major Panda update at the same time…”, then just when everyone was scrambling they rolled out Penguin 3! Hold onto your hats everyone!

Is SEO Dead?  Yes, But Only to Some People…

Love this infographic! Is SEO dead? Has Google’s aggressive update schedule made SEO impossible? Some would have you believe this and this funny post identifies the key protagonists and their errors and agendas. Check it out!

Search quality highlights: 65 changes for August and September

Here is Google’s official version of what changes they have made in the last 2 months – 65 changes mentioned here. It is interesting to note some SEO commentators are finding some quite obvious omissions from this list. Now why would Google not give us the full story? What happened to transparency?

What’s New & Important With Google’s New Webmaster Guidelines

This quick overview of Google’s Webmaster Guidelines changes points out some very interesting additions. One that really stands out is that it is now considered a guidelines breach if you send someone a free product hoping to get a review and a link back to your site. Hang on, isn’t that how PR has worked forever in the offline world?
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Weekend Wrap 8 – Google Slams EMDs, CTA Wisdom, LinkedIn Infographic

In this Weekend Wrap we’ve got more Google changes guaranteed to upset some Webmasters, valued link building  information on how to recover from Panda and Penguin updates, how to run an SEO audit using Google Webmaster Tools and a cool infographic that shows why content marketing is the new branding… and lots more!

Enjoy the posts…

This week’s photo – the magnficient very showy Hippeastrum that graces us with it’s beauty year after year.

Midge's Hippeastrum

SEO / Search Engine Optimisation

Google’s EMD Algo Update – Early Data

Finally… Google addresses the common search engine hack of buying an Exact Match Domain and using it to rank a poor quality website. There will be some pretty angry SEOs and affiliates out there who have been relying on this dubious technique.

How to Make Your Ecommerce Site Link Worthy

How do you get links to an ecommerce site if your products aren’t very exciting? This comprehensive post outlines some mistakes sites are making and gives tips on how to attract those valued links.

Finally: An Easy-to-Understand Link Building Plan to Help You Recover from Penguin and Panda 

Was your website hit by Google’s Panda or Penguin updates? Neil Patel from Kissmetrics and QuickSprout outlines a few valuable strategies to help you recover your ranking and your website traffic..

Technical SEO Audit with Google Webmaster Tools

Very useful post on how to run an SEO site audit using Google Webmaster Tools. This step by step tutorial is worth tucking away for future reference. Comprehensive stuff!
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Weekend Wrap 7 – More Google Leaks, Future of SEO, Rock your Blog

In this Weekend Wrap we uncover leaked changes to Google Webmaster Guidelines, what to expect for future SEO, how to create a great new Twitter header and some great advice on blogging you will want to emulate.

Enjoy the posts…

This week’s photo – a seagull soars above the wind drifts as two surfers head out to catch some waves at Muriwai Beach.

 

SEO / Search Engine Optimisation

Google May Soon Update Its Webmaster Guidelines

Are there changes afoot to Google’s Webmaster Guidelines?  And why did Patrick Sexton from FeedTheBot remove his recent post from two Google employees which “were not meant to go public yet.”   Doh! Interesting… (cracks in the empire’s PR schedule?)

SEO & the Dawn of Visual Social Media

A look at what to expect in SEO from Brett Tabke – CEO of Webmaster World and Pubcon (so he should know). Where is SEO heading in the next 12 months or so? (crystal ball anyone?)

Comparing Backlink Data Providers

Want to know what the best link analysis tool is?  Is it Ahrefs, SEO Majestic or Mozscape?  Pretty detailed research here on which tools perform the best. In the post-Penguin world an understanding of link profiles is more important than ever.

5 Outstanding SEO Personalities in a Quick Interview

Insights from 5 great SEO experts. Ann Smarty, Neil Patel, Aleh Barysevich, Peter Attia and Moosa Hemani share wisdom on what SEO is today with brief responses on SEO strategies, analytics and more.

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Weekend Wrap 6 – Google Fails Test, Technical SEO and Bob Marley

We kick off the Weekend Wrap with Google in the limelight again, the ongoing process of optimisation, a great post on solving SEO technical issues, what we can learn about marketing from Bob Marley and a lot more to stimulate and educate from the week that was!

Enjoy the posts…

This week’s photo – a Spring storm brought big swells at Muriwai Beach last week – only the gulls seem unfazed!

Spring storm at Muriwai Beach

SEO / Search Engine Optimisation

Would Google Fail Its Own Quality Test?

Following hot on the heels of last week’s leaked Google guidelines on page quality this post runs Google’s own site through the test. How do you think Google fared? (this is pretty funny)

The Importance of Ongoing Optimization – Tips Included

When can you say your site is optimised?  The truth is that you should never stop optimising your content – it’s an ongoing process as explained here.

Common Technical SEO Problems and How to Solve Them

I usually shy aware from ‘techy’ posts but this one is worth its weight in gold!   Excellent technical SEO tips, understanding accidental homepage duplication, 301 redirects, soft 404 errors and much more. File this one away for future reference – you never know when you might need it or know someone else who does!

How to create a lightning fast website

As you are probably aware, site speed is one of the many valuable ranking factors Google looks at.   Wordtracker gives a really useful tutorial on how to improve your site page load speed for that small but subtle lift in search results.
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7 critical SEO blunders agencies are still making

Darren Woolley discussed recently on the TrinityP3 Blog the poor digital efforts of Strategic Marketing Consultants.

And agencies are as guilty as these consultants with their poor online performance.

It never ceases to amaze me when I am creating keyword competitive analysis projects the woeful Search Optimisation execution of many large advertising agencies.

These same agencies are advising on digital strategy for some of the largest brands in the world yet they consistently fail in SEO basics for their own sites.

 

Search engine optimisation is no longer simply a technical exercise. It is definitely not an IT task and Design and Development are usually pretty lost as SEO is much more about marketing than code.

There have been some major shifts in the world of search recently.

Google has been extremely aggressive with a number of major updates to its algorithm in 2012. It is critical that any online strategies take into account the intent of updates such as the Panda Update, which is a monthly refresh, and the Penguin update which has had two roll-outs thus far.

Panda targets a number of content based techniques whereas Penguin is related to link profiles and the quality and natural appearance of back-links.

Without going into too much technical detail, Google is indicating what they see as being their core business value proposition. This is to deliver the best possible search results for their customers by eliminating spam or any borderline manipulative techniques including some strategies which were seen to be compliant in the not too distant past. And the jury is out on whether they have improved results or not.

So how do you achieve high page results without resorting to risky strategies?

  • Create great content – content that will be shared, linked to as a reference, newsworthy content that will inspire discussion and inspire further new content
  • Get social – social signals offer proof of brand authority and popularity and are factored into ranking algorithms. The more active you are socially, the better your SEO results
  • Ensure technical compliance – get familiar with Google’s Webmaster Guidelines or at least ensure your digital team have a comprehensive understanding. Conduct a site SEO audit to eliminate any potential search penalties

There seems to be a lot of talk about the value of search strategy, social media implementation and content marketing yet many of the same agencies which are doing the talking are falling down badly when it comes to their own efforts.
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Weekend Wrap 5 – Google Leaks, Link Building Fears And Kicking Ass Online!

We kick off the Weekend Wrap with some secret insider information leaked from Google followed by how SEO hasn’t really changed much in 16 years (sort of), post Penguin webmaster fears of natural links, moments of truth on how shoppers buy, heavyweight blogs to bookmark and follow and a whole lot more from the week gone by.

Enjoy the posts…

This weeks’ photo – between putting the Weekend Wrap together we found a bit of time to get some dead trees taken down (between rain showers). Many thanks to our nephew Marcus! (that’s Marcus in the photo)

 

SEO / Search Engine Optimisation

Google Search Quality Raters Instructions Gain New “Page Quality” Guidelines

Rarer than hen’s teeth! A leaked internal Google instruction manual for their human page quality reviewers.  Wow!  You don’t often get this sort of inside information.

The Only SEO Strategy That Works (Cutting Through The Bullsh*t)

The Google algorithm created back in 1996 is still basically the same as the algorithm that functions today! (kind of!)  So have the SEO experts just complicated things?  An excellent post showing how SEO works, no tricks, no subterfuge, but a clear no-nonsense breakdown of how to do it – don’t miss this one.

The Hidden Cost Of Cheap SEO & Social Media Labor

Second post from Search Engine Land this week however this one is too good to leave out.  How often have you heard the saying “you get what you pay for?”  This is a great summary of what can happen if you are miserly with your SEO and social media budget.  What really happens if you say yes to one of the daily cheap SEO offers that avoid the spam folder in your email?

Fear Of Google Ironically Has People Considering Making Natural Links Unnatural

Google has caused ‘fear and loathing’ among webmasters with its messages about links.  This panic has led to many webmasters requesting to have links removed from sites that they would otherwise find valuable, fearing that Google will not like them and hurt their rankings. This post looks at another symptom of Post Penguin Panic Syndrome! (PPPS)
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Weekend Wrap 4 – SEO Myths, WordPress Guide, Link Building Resources

This week we’ve got a real mixed bag… some fantastic link building resources, going evergreen with your content, the myths around Google hating or loving your website, the most amazing WordPress guide for small businesses and how to deal with procrastination!

Enjoy the posts…

This weeks’ photo – finished off the week with a Friday Wrap and a crisp white wine – Marsanne/Viognier/Chardonnay from the Languedoc region.

 

SEO/Search Engine Optimisation

79 Link Building Resources for 2012

As most of you will know there have been a lot of changes in the link building world and this very informative post is right up to date and contains all the link building strategies you could ever get your hands on.  Read on to see… what works and what doesn’t in the ever changing world of links.

How to Maximize your Evergreen Content to Fuel Business Sales and Marketing

Evergreen content doesn’t rely on current trends but is an informational or reference material that never goes out of date.  In this very comprehensive post you can learn to create robust evergreen content to influence your online marketing campaign and drive consistent web traffic for a long time.

SEO Basics: When Your Domain & Homepage Are Not The Same

Are you forwarding visitors from your domain name to your homepage using 302 Temporary Redirects?  If so, you are throwing away valuable link authority!  This post takes you through the process of best practices when domains and homepages are not the same.

6 SEO Myths that Stop You from Ranking in Google (Hint: There’s No Magic Involved)

Contrary to what some people believe, Google doesn’t know or care what colour your eyes are!  The only thing they really care about is providing quality content for their users and if Google likes you, you will get traffic and rankings – simple as that!  Or is it…
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Weekend Wrap 3 – SEO Site Audits, Bad Google, Scrapers, Social Ecommerce

This week we found some astonishing data about the huge gap between paid and organic clicks, Google behaving badly (again), how to prevent people stealing your content and what to do about it when they do, why you should be thinking about your audience as five year olds and much more.

Enjoy the posts…

Photograph this week is our doberman Cooper on Muriwai Beach, West Coast, New Zealand – one of our favourite daily walks.

SEO /Search Engine Optimisation

PPC accounts for just 6% of total search clicks [infographic]

You could be very surprised at the results this infographic reveals involving 28 million people in the UK  (June 2012 research) which shows stats for paid vs. organic search!  Very interesting… particularly around gender and age… worth a look!  Figures like this show just how important SEO is – Adwords consultants will disagree I’m sure!

How to Conduct a Technical SEO Site Audit

In our Weekend Wrap #1 we gave you ‘How to conduct an On Page SEO Audit’ – you can now advance to the next step and conduct a Technical Site Audit with this thorough post which includes a checklist of items to watch for.  Bear in mind, if the pages on your site can’t be crawled, then they definitely can’t be indexed by search engines.

Rank Modifying Spammers

Aaron Wall exposes more tricky (bad) behaviour by Google!  Is Google toying with you before sending your site plummeting to the target rank?  Are there any webmasters still under the illusion that Google is the SEO’s friend or has that club diminished to zero?  Read on…

Google Is Smarter Than You

This post cautions SEOs as to how they should view Google’s changes and to think deeply about how they deploy their decisions.  Why?  Because Google is smarter than most of you…. (read the interesting comments)
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Weekend Wrap 2 – Penguin fears, meta tags, Twitter tips and more

There has been a lot going on this past week and with everyone waiting for the latest updates from Google we bring you a sneak preview from some of the most influential thought leaders in the industry, plus more about what Google wants from your link building efforts, how to create fantastic ‘explainer videos’ and why telling stories is now so important.

We welcome you to call in on a weekly basis and see the valuable goodies the week brings.

First up though – a picture taken during the week of the wild daffodils in our paddock that burst through every year – Spring is on it way!

 

Enjoy the posts below…

SEO / Search Engine Optimisation

Meta Description Magic: Think Less about SEO & More about Click-Throughs

Hilarious! Google overshoots meta-description length for their own results! Absolute wisdom on the frequently debated meta description tag and its importance to website results.

Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly

A lot of people are getting rather anxious as they anticipate  the impending Penguin Update!  Matt Cutts even went as far as to say that the next Penguin will have some jarring effects until Google gets it right…

Why Search, Social Media and Content are Vital For Your Company’s Success

Excellent overview showing how SEO, social media and content strategy are now critical to online success.  Jeff Bullas discusses the three core pillars of digital marketing with Technology Fast 550 expert Andy Jamieson and covers some of the reasons why an integrated strategy works… “Is your company stiff, static and slow or is it dynamic, social and real?”

The Unbearable Torture Of Linking

Is 2012 the time when the scales finally tipped the other way and Google officially became the enemy?  There is a lot of panic out there and this post assures if you provide Google with what they want –  quality website, quality content, engagement…

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