Boom! Matt Cutts from Google drops a bomb that shifts the SEO world on its axis!
How does this affect your web marketing strategy?
And that’s just the beginning – this roundup of the best from the web includes my nomination for the content marketing “post of the year” to date, as well as a scathing analysis of the fall from grace that Facebook is experiencing with B2B marketers.
Plus it’s that time where the SEO experts gaze into their crystal balls and tell us what Google is likely to do this year (good luck with that!).
As a bonus we have some very cool User Experience examples, the lowdown on both meta descriptions and introductions, the best in content marketing tools, a very useful technical SEO plan, and why you might consider jumping from Facebook to Google+ and much more.
Search Engine Optimisation
The big news in SEO this past week has been Matt Cutts – head of Google’s Webspam Team announcing on his blog that “guest posting for SEO is over”. Although the spammy end of guest posting has been in Google’s sights for some time now the way it was announced was a little surprising. I know we are all sick of those barely coherent offers of guest post junk but this announcement angered a lot of top marketers as well with its broad sweeps. Cue this post from Search Engine Land which asked several top SEO bloggers for their views.
This one from Copyblogger responds to Matt Cutts comment in his post:
So stick a fork in it: guest blogging is done; it’s just gotten too spammy.
So the responses and debate flew and many larger media organisations felt the need to counter the inference that all guest blogs are spam… not happy!
This response from Jen Lopez on Moz points out the differences between what Matt Cutts was actually talking about and high quality multi-contributor blogs. Guest post with a purpose other than gaining a contextual anchor text link in the body. Think about branding, credibility, traffic, visibility, authorship. And Jen also gives a few tips to help your strategy stay on the right side of any future algorithm update.
This last one which takes the Google announcement and really runs with it is a great piece by the often provocative Rae Hoffman.
And now, we’ve added sites who allow guest posts to the chopping block. And if you think webmasters aren’t running around – right as you’re reading this post – disavowing legitimate sites where they have legitimate, useful guest posts (I’m not talking “made for guest posts” sites here people) then your head is buried in the sand.
A scathing missive on Panda, Penguin, bullying tactics and hypocrisy. Don’t miss it!