Is Your Business Website Struggling Without Search Engine Optimization?

Let’s first of all clarify what SEO services are all about – here is a definition from Wikipedia

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.  SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.”

SEO Search Engine OptimisationThis sounds like a foreign language if you have never ventured into the world of online marketing. If you are a business owner who is considering having a website built – read on…

You have thrown the idea around about getting a website for some time now and you’re a bit skeptical and possibly a little nervous about it.  However, you are reluctantly coming to the realisation that you need to have a website.  So you ask around and see what it will cost you.   Anything from $3,000 – $10,000 (and often more) is what you hear.  That’s a lot of money to invest!

Here’s what usually happens.

You contact a website development company and immediately enter a strange world where people speak a different language.  After much discussion with the website developer and a lot of “techie” talk that makes you feel uncomfortable and completely out of your depth, you take the plunge and commission your website and hope like hell that the developer knows what he or she is doing.  The $7,500 you have just spent seems ludicrous and irrational, but you tell yourself “I have to have it – all my competitors have – and it will really grow my sales!”.
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Finding Keywords – Great Keywords! – Why This Is So Crucial To Your SEO Campaign!

Keywords!

What are they exactly?

Why are so many marketers getting this part of the search engine marketing package so very wrong?

Time and time again I come across websites and content which have vague, generic keywords. The upshot of this is that all of the hard work creating content, optimizing sites is absolutely pointless.

If you are targeting keywords which are over competitive and which have front page domination by Government and authority sites, your business will be relegated to the also-rans on pages 2 or 3 or worse.

Result? Minimal traffic. Minimal sales. Under-performing website!

OK! Lets give a brief outline of what you should be looking for in keyword phrases.

Firstly – keywords are the phrases which people are typing in to the various search bars (mainly Google at about 70% of searches) when they are looking for an answer, a product, a solution to a problem or a service.

There are many different tools which aid the experienced marketer to uncover the most searched phrases online (we use several of these). By using these tools we can find phrases which are already getting high traffic on a monthly basis and we are able to dig deeper depending on whether we are looking at a global or a local search – obviously there is no point in a plumber being found in search results in another country. Having a top SEO consultant is essential here.

But, here is the important part.
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Search Engine Optimization Techniques Are The Perfect Way To Get More Web Traffic!

Search engine marketing and the correct use of search engine optimization techniques are a brilliant way to get more web traffic and to grow sales from your business website.

One of the important first steps is in identifying keywords to get your business top Google placement which will ensure more web traffic to your business website. What you want is targeted web traffic – your potential customers.

Page 1 on Google is where you want your business to be. People just don’t have the time to look at pages 2 or 3 or beyond.

A great search engine marketing agency will work with you in identifying your needs and what your customers are searching for. After all, you know better than anyone what your business is all about and what your customers want from you.

What are YOUR customers searching for? How will you satisfy this need?
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