Is Google Adwords the new snake oil target?

The last couple of months has been a rough ride for many website owners due to the frequent punitive Google Updates and now I am seeing new serious risks appearing for business owners who are not completely up to date with how websites and search engines work. Please use the share buttons above and let your business connections know about this new scam so they can avoid a really costly mistake!

Panda Updates and Penguin Updates

It had to happen really!

Let’s look at the last few months of Google updates and the repercussions felt by a large number of websites both good and bad.

First up, the Panda was tough… and very necessary!

The first Panda update was more than a year ago and I outlined the reasons for it here.

Each of the following Panda updates seemed to be even tougher and there was some serious collateral damage as even a number of high quality sites with tons of great content were punished!

And then came the Penguin… wow!

There will be a large number of web design and development companies who add anchor text based site wide footer links to every client’s site who will be feeling the pain right now (and probably wondering why).

And it seems from the various SEO based forums that SEO companies, web development, bloggers, Internet marketing services and more in the tech services field were hit disproportionately.

But it was not just this field that were hit. Many sites who historically had work done by low cost SEO companies to “boost search ranking on Google” also noticed disturbing trends in their analytics reports after Google’s aggressive targeting of non-compliance.

And because of the close dates of the various Panda and Penguin updates it can be difficult to analyse which particular update has afflicted many sites. Duplication issues, site errors, anchor text repetition, unnatural link profiles, overuse of keywords, over optimisation, comment spam links, thin content, too many links from a particular source, links from unrelated niches? And I could go on.

Google really came out with guns blazing! They hit every possible webspam or manipulative technique they could think of in short succession.

Here is the list of some of the recent Google updates:

April 19, 2012 – Panda 3.5

April 24, 2012 – Penguin

April 27, 2012 – Panda 3.6

May 25, 2012 – Penguin 1.1

June 8, 2012 – Panda 3.7

June 25, 2012 – Panda 3.8

So, Google has decimated webspam. Nice one Google!

Matt Cutts (Head of Google’s webspam team), take a bow.

You have made the Internet a better place…

Or have you?
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Social Media and SEO – NZ Businesses in Growth Mode Using These Strategies

How Social Media combined with SEO creates opportunity for New Zealand business

With social media and SEO – NZ Businesses have the most incredible tool at their fingertips to propel their business into another orbit!

If you are using this powerful combination to generate more web traffic for your business, then you are definitely on the right track and you already appreciate the massive potential of these two methods of Internet marketing.

What other marketing tools give you access to a massive audience of potential customers either globally or locally targeted?  And what other communication tool can turn inter-active dialogue into sales?  For effective conversion nothing else comes close!

If you still think that social media is where you post your holiday snaps and talk to family – think again…

Social Media for business growth

Let’s dig a little deeper and look at some facts.

  • Social networking now accounts for 22% of all time spent online in the United States and this is growing every month!
  • Twitter averages almost 40 million tweets per day and has over 200 million users.
  • Facebook has over 500 million registered users.
  • Social media usage in New Zealand is skyrocketing!

Most businesses here are now getting new profiles on Facebook and Twitter – mind you the execution of many accounts is woefully inadequate.  To avoid making big mistakes that can affect your online business persona, make sure you are listening to the right advice.

Why is it so powerful?
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Small Business Internet Marketing | Google Maps SEO Power

Google Maps To Accelerate Small Business Internet Marketing

If you have a business which may benefit from leverage in Google Places (maps) and Local Listing websites there are a number of major benefits to getting this technique right – first time.

The sort of businesses which will reap the rewards from this type of campaign are typically retail or service oriented. If you have a retail store or you are in any business which involves the need for customers to be somewhere relatively close to you : Doctors, mechanics, plumbers, therapists, lawyers, accountants, retailers, fitness centres, restaurants and so on.

No use trying to book an appointment with some business in another city or even country. So if you are in Auckland, Wellington, Christchurch or you are searched on the Internet by a customer from your own suburb in New Zealand by using these strategies you will show up for keywords above some pretty heavy duty SEO optimized sites even if your website has minimal page rank.

And it doesn’t matter which country you use this technique in – your local searchers will find you!

This is why Google has created this very powerful option.
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Social Media Is A Powerful Add-On To SEO Strategies

What is Social Media and how can it benefit an online marketing campaign?

Why would you waste your time messing around with Facebook or Twitter?

Isn’t that the site that the kids use to talk to their friends and to post pictures?

Wrong!

There is an assumption that is prevalent – particularly here in New Zealand – that LinkdIn is the only social networking site “professionals” would use. The other sites are spammy or for following celebrities or just plain juvenile.

Wrong again!

And this is in no way bagging LinkdIn. It is a very effective platform for networking and creating connections that could lead to business opportunities.

But… and I will go out on a limb here… the real business growth comes from three massive social media platforms!

What are they?
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Finding Keywords – Great Keywords! – Why This Is So Crucial To Your SEO Campaign!

Keywords!

What are they exactly?

Why are so many marketers getting this part of the search engine marketing package so very wrong?

Time and time again I come across websites and content which have vague, generic keywords. The upshot of this is that all of the hard work creating content, optimizing sites is absolutely pointless.

If you are targeting keywords which are over competitive and which have front page domination by Government and authority sites, your business will be relegated to the also-rans on pages 2 or 3 or worse.

Result? Minimal traffic. Minimal sales. Under-performing website!

OK! Lets give a brief outline of what you should be looking for in keyword phrases.

Firstly – keywords are the phrases which people are typing in to the various search bars (mainly Google at about 70% of searches) when they are looking for an answer, a product, a solution to a problem or a service.

There are many different tools which aid the experienced marketer to uncover the most searched phrases online (we use several of these). By using these tools we can find phrases which are already getting high traffic on a monthly basis and we are able to dig deeper depending on whether we are looking at a global or a local search – obviously there is no point in a plumber being found in search results in another country. Having a top SEO consultant is essential here.

But, here is the important part.
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