2012 has been an incredible year for those of us who work online or who have an interest in search, social or any of the other variations in web strategy.
SEO in particular has seen upheaval after upheaval and Google has been instrumental in changing the way web marketing works or doesn’t as the case may be.
Anyone close to SEO will have watched as Google rolled out Panda update after Panda update, threw in a Page Layout update, an Exact Match Domain update, sent out link warnings and banished sites to the outer reaches, and generally shook things up to such an extent that only the foolhardy would even contemplate manipulative techniques, black hat or webspam.
2012 was also a year when social media really crossed over to the general business population in a big way. Even here in New Zealand most SMEs made the leap and invested time or money in their social media presence. As always the big players – Twitter, Facebook, LinkedIn, Google+, Youtube made frequent and significant changes to their platforms. The result of all this flux in social media means that it is essential keep your finger on the social platform pulse the whole time.
The big winners in 2012 were without a doubt content marketing and blogging and this is mostly down to Google’s efforts. The benefits of an integrated approach to content marketing, technical SEO compliance and social media authority have grown significantly as the year has progressed. Any business that is not considering a content based approach in 2013 will struggle to remain competitive online. (There, said it!)
Midge has done a great job this year in finding every week the very best content published on SEO, social media, content strategy and conversion rate optimisation and has delivered in our Weekend Wrap a combination of thought leadership, tutorials, opinion pieces and even some humour.
We hope you have found the posts educational, inspiring and thought provoking – we certainly have!
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Here is my roundup of the very best of the Weekend Wrap – enjoy!
Start with this great post from Stoked SEO who ask a number of the most influential SEO writers what they think will happen with Google and search in 2013.
Some of our favourite SEO people here: Jon Cooper, Jason Acidre, John Doherty, Julie Joyce, Paddy Moogan, Will Critchlow and more. Great insights!
This post from Distilled was a bit of a surprise.
Who would have thought that a church would focus on an intensive SEO campaign and that they would be competing for phrases like Jesus, Church or scriptures.
Fascinating stuff and I really like the comment asking about the Mormon Church’s “conversion” rate! 🙂
This post stood out not only for the calibre of the SEO thought leaders taking part in the discussion and the quality of the information but also for the unique structure of the post and its informal concept.
Link building has definitely changed substantially in 2012.
This is one of the standout posts of the year.
Jonathon Colman put together this epic piece which challenges many SEO writers to up their game with their content and to be more creative and inspirational with what they are producing and with the conversations they are having online.
This post by Tom Schmitz on Search Engine Land is a nice summary of some of the more important SEO changes from 2012.
He covers online reputation and trust, Google and webmaster notifications, over-optimisation penalties, Panda, Penguin, Pirate updates and lots more.