The Wrap – Top Inbound Marketing Posts Volume 8

Hello and welcome to the latest edition of The Wrap, HPE’s round-up of all that’s interesting in the world of inbound marketing; SEO, Content Marketing and Social Media.

This edition sees tips for making it to the top of Google Answer Boxes, hyperlocal keyword targeting, suggestions for not boring your readers to death and the chastising of grammar Nazis.

Bay of Plenty autumn

SEO

How to target a small group of people

Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you exactly the customers you’re looking for.

Your website’s structure and its effect on SEO

It’s not just about keywords! Your website should be organized in a manner that’s easy for users – and Google’s spiders – to navigate. This great article explains the different between structure and design.

Google Answer Box – The holy grail of SERP

Forget fighting for fluctuating ranking positions – if you can get the Google answer box at the top of the page, you win the race without even trying!

Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly-coveted positions.

Site closed down for the day? Don’t worry about ranking

Need to pull the shutters down for the day on your site? In this article, Google’s very own John Mueller explains how to avoid a drop in rankings, even when you’re not online.

How to speed up your keyword research

Do you know the difference between Clustering Vs. Classification? Unsupervised vs. Supervised Learning? No, neither did we until we read this article by Vicky Qian.

Content marketing

3 tips to create attractive blog posts

We are visual creatures, and a boring, lifeless blocks of text will be easily ignored. Discover how to make your blog post shine with these three tips.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

[Read more…]

Top marketing experts predictions for 2017

Anyone can predict the future – it’s being accurate that’s the hard part. After all, Back to the Future promised us Hoverboards by 2015 and that didn’t happen. Not that we’re bitter about it.

Bearing this in mind, High Profile Enterprises have scoured the ‘net, searching for 2017 predictions from people who actually know what they’re talking about. Forget flying cars and entire meals in pill form- these predictions might actually come true.

Marketing experts predictions

SEO

SEO predictions – what to expect from search and content marketing in 2017

Every time Google makes a major change, so-called experts cry about the death of SEO. Well, it hasn’t happened yet, and 2017 doesn’t look any different. In fact, Search Engine Optimisation will become an even more important skill to have in your organisation in the coming year.

In January Google will begin to add warnings to websites in Chrome that are not using https (secure certificate). This will affect password options and credit card options and will have a bold “Not Secure” notification

Actionable guide to SEO in 2017

Another excellent guide to SEO in 2017. Focusing on the basics and what you should be doing right now to prepare for the next 12 months and Google’s upcoming changes.

How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

This coming year promises to be huge for our industry, and there’s a lot to consider when planning 2017. In this Whiteboard Friday, the ever-excellent Rand Fishkin outlines how to craft an SEO strategy to help you and your business survive and adapt to the coming changes.

Moz 2017 SEO strategy

Social Media

4 Twitter fixes Jack Dorsey says he’ll consider in 2017

Twitter certainly had its problems in 2016, and what better way to fix something than to ask the people who use it. Twitter chief executive Jack Dorsey issued a public call for feedback on what his company could be doing better, and people weren’t shy about telling him.  [Read more…]

The Wrap – Top Inbound Marketing Posts Volume 7

Hello, and welcome to the latest edition of The Wrap – HPE’s Inbound Marketing round-up. In this edition, we look at Google dipping their toe into the tepid waters of mobile indexing, how to find that sweet spot when it comes to content creation, and we show you 4 ways to improve your return on Facebook Ads.

Ohope, Bay of Plenty

Spring in the Eastern Bay of Plenty, New Zealand

SEO

Google tests the water for a new way to index a site

As more and more people use their phones to visit the net, Google has taken the first steps in using the mobile version of a site as its primary source of information. Will this effect ranking? You bet it will, but how much and in what way? And is this just an experiment, or is this the future of Google?

We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.

How Developers should tackle SEO from day one

Search Engine Optimisation (SEO) is a bit of an afterthought for most developers. But here is a checklist of SEO essentials you need to hit from day one. From simple things like keeping the HTML Code clear, to less obvious tips like page speed. Speaking of which…

How to increase your page speed

Page speed is crucial, especially in the mobile age.  If your site is running at average speeds, then it’s costing you business opportunities and potential revenue. There is a lot you can do to speed up your site and its various content elements. This article shows you how.

How smaller fish can compete with the big boys in SEO

It may seem impossible for a small company to compete with big sites when it comes to Google’s front page, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can’t, despite their natural advantages. [Read more…]

The Wrap – Top Inbound Marketing Posts Volume 6

The Wrap is back for another edition and what a treat we have for you! The big talking point this time round is Google’s new Penguin update. Penguin 4.0 was released at the end of September and it looks like the shape of things to come! Read on to find out how and why it affects you.

In our content marketing round-up, read 6 pieces of advice from Pixar on what it takes to be as good as… well, Pixar. We also have a bit of fun with some cartoons only content marketers will understand, and then we finish off in our social media section with how to set up a calendar for your social media posts. Enjoy!

Bay of Plenty full moon photo

Super moon at Ohope Beach this week

SEO

Google’s new Penguin Algorithm explained

Penguin 4.0 is out, but what difference does it make to you and yours? The Penguin algorithm was specifically designed to fight spam, so is it working? And what changes have Google made to this version? This awesome 10 minute video will explain everything!

What does Penguin mean for link building?

Websites linking to each other is the foundation stone of Google, so if Penguin 4.0 is demoting links, then how is it all going to work?

If Google doesn’t want spam to affect their results, then they should do just that: find a way to make sure spam doesn’t impact their results.

Become a Google Analytics ninja

The team at Google has decided to make a real-world dataset available for purchase. This means you can look at the analytics and learn how to cut through all the technical jargon and get to what interests you and your business. [Read more…]

The Wrap – Top Inbound Marketing Posts Volume 5

Welcome to the latest edition of “The Wrap”. Here we bring together the latest articles on Inbound Marketing, cutting out all the nonsense, click-bait and out-dated information the World Wide Web is full of. In this edition you’ll only find the most relevant, current and practical info to help with your online business.

In this edition we look at whether SEO titles and heading tags still have an impact on SEO, a couple of posts on getting your SEO right and an update on recent changes made by Google.

In the content marketing section we have some great writing tips, a post on how to optimise your content for Google’s Rankbrain and some very useful tools for blogging. In the social media section we have some great tips for Facebook use, an update on Instagram’s new analytics features and some strategy information on generating more momentum and more traffic.

Winter - Ohope Beach New Zealand

Gorgeous winter day on Ohope Beach

 

Click on the titles to read the posts. Enjoy!

SEO

Titles and H1s: Do They Still have an SEO Impact?

Googles algorithms have developed so much in recent years, it’s hard to tell if the basic stuff is even important any more. This article tests the theory with an objective approach and interesting conclusions.

It seems that Google still relies on us setting well optimised H1 and Title tags, and that even small changes to these can make a difference to your organic search performance.

Getting Local Store Locator SEO Right

If your customer is looking for what you sell and they’re nearby, how do you make sure they can find you? This great article explains what you should have on your site to make Google pick you first. Time for a NAP! And if you don’t know what NAP means, click you need to read this. [Read more…]

The Top Inbound Marketing Predictions for 2016

Welcome to the New Year!

So that you can get off to a flying start in 2016, we’ve hand picked a selection of blog articles focused on the trends and marketing predictions for the year ahead. As usual, we’ve done the digging so you can sit back and learn.

Nothing ever stands still in the world of SEO, and as new Google updates roll-out we all need to stay up with the play. Let the experts get you up to speed in the first 3 posts. Their predictions touch on a range of areas, many that you could try implementing into your tactics for the year.

Following that you’ll be into the Content Marketing posts. Content Marketing has been heavily discussed in the last few years and the trend continues. However it is time to stop paying lip service to content, roll up the sleeves and actually start producing. And in a strategic way. It’s not just about pumping out post after post on your blog and these articles talk about some of the actions you can take.

We then widen the scope a bit and present a series of general marketing posts. Predictions, trends, marketer’s favourite tools – you’ll find them all here, plus some B2B predictions too.

Lastly, we come back to Social Media – how could we leave that out! Find out what the experts think is important for the year ahead and ponder whether your social media strategy is still up to date, or in need of a 2016 refresh.

Click on the titles to read the posts and enjoy!

Summertime 2016

Enjoying the Kiwi Summer. Best Wishes for 2016.

SEO:

10 Predictions for 2016 in SEO & Web Marketing

Rand Fishkin from MOZ offers up his top 10 predictions for 2016, plus you can check in with how accurate he was last year with his 2015 predictions.

My prediction is that, on average, across Google’s billions of daily searches, even accounting for searches that generate multiple clicks, less than 70% of searches result in at least one click on an organic result.

Three simple resolutions on how to do better SEO in 2016

As you may well know, SEO is a complex topic and there are a huge array of ranking factors. Josh McCoy has kept it simple in this post and he focuses on 3 pillars of SEO for 2016: content, link earning and the ‘experience’. Success is often about gaining clarity and focus and you’ll find that here.

SEO trends in 2016: What do the experts predict?

Integrated SEO, changes in the look of page one google results, penguin becoming real-time, schema going from strength to strength…..these predictions will get you thinking about how you ensure your brand stays near the top of search results during 2016 and beyond.

Google’s Penguin algorithm is likely to also create a fair amount of chatter in early 2016 – so brace yourselves!

Content Marketing:

How An Integrated Approach Can Help You Become Content Marketing Royalty in 2016

In this post from toprankblog.com, Ashley Zeckman argues that the key to becoming content royalty in 2016 is taking an integrated approach to content marketing, or a “content plus” model. In other words, you produce your content but you integrate it with your SEO, your social, your influencers, and your online advertising.

21 Content Marketing Predictions for 2016

[Read more…]

The Wrap – Top Inbound Marketing Posts Volume 4

Welcome to this edition of ‘The Wrap’. Here you will find some of the latest posts on inbound marketing from around the web. Our aim is to find the best and most relevant topics so you don’t have to. We hope they will add a lot of value to your business.

In today’s edition you will find some healthy, weathy and wise topics of interest on content marketing, SEO and social media.

You will learn some dos and don’ts when tappping into user-generated content, how to stack the Slideshare deck in your favour, some good tips on content promotion strategies and you will see some amazing Brand Content Marketing Hubs.

On the SEO side of things you will learn more about Google knowledge graphs and Answer Boxes, which SEO tactics are no longer working and what SEO resources you need to achieve successful business results.

And let’s not forget Social Media. Learn how to get on top of your social media presence, how to drive successful social media ads, tips on using Facebook Custom Audiences and more…

Click on the titles to read the posts.

Happy Birthday High Profile Enterprises

High Profile Enterprises turned 5 last week – Congratulations to all our team!

Content Marketing:

SlideShare Secrets to Stack the Decks in Your Favor

Here’s a handy little reference for slideshare newcomers and experienced users as well. Jodi Harris takes you through the basics then shows you how to make your SlideShare content more immersive and engaging.

Rights Management 101: The Do’s and Don’ts of User-Generated Content

There are consequences to using user-generated content in the wrong way so why not let Jordan Kretchmer show you the best way.

“If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.”

How to Create Content That Your VIPs Will Love to Share

Jeffrey Kranz shares a very helpful infographic which steps you through a practical approach to writing content that will encourage people to share with their audience. Well worth a look!

7 Content Promotion Strategies That Drive Traffic, Leads, and Sales

If traffic, leads, and sales are important to you then check out this post by Danny Wong. No argument here Danny!

“Carefully crafted content is nothing if businesses cannot find eager readers willing to consume it and take action.”

20 Amazing Examples Of Brand Content Marketing Hubs

[Read more…]

The Wrap – Top Inbound Marketing Posts Volume 3

Welcome to ‘The Wrap’ where we make every effort to bring you the most up to date posts on inbound marketing that we believe are the cream of the crop. We are committed to bringing you the latest and greatest information that may add value to your business.

In today’s installment of ‘The Wrap’, there are plenty of worthwhile goodies to munch on including effective blogging and writing quality content even when you think you suck at it.

You will learn how to get your content marketing on track with the smallest of budgets, how to find great blog topics, and how to get people to share the written content you have spent so much time and effort on.

There are also some great techniques and tips on SEO and CRO, and you will learn more about social media marketing trends and the tools that will help you in your business.

Click on the titles to read the posts.

Ohope Bay of Plenty sunset

Stunning sunset over Ohope Beach, Bay of Plenty

Content Marketing

Why high quality content creation is the secret to organic growth

High quality content is what we’re all after and in this post, Midge Hand, Copyblogger Certified Content Marketer and a regular columnist on web related topics, shares some valuable insights on writing high quality content to grow your online business organically.

If you’ve ever had the feeling you are spending hours and hours creating content and nobody is listening check Google Analytics for proof. To get the most out of the time you invest in creating content and to offer value to your customer, connecting with your audience and making them aware that you are there to help them is where you will get the best results.

How to produce great content (even if you’re a terrible writer)

If you think you suck at writing and you hate the thought of sitting down and writing for your business blog, Sujan Patel shares some top-notch tips on how to create great content even if you think you’re a terrible writer.

17 Content Marketing tips for any size budget

If your content marketing budget is limited, Michael Brenner, Head of Strategy for NewsCred, shares some valuable and very useful tips in his post on how to effectively produce the right content for your audience with any size budget and for any size business.

Social shares and inbound links: Insights from new correlation data

In this post, Steve Rayson reveals some key insights into the correlation between social shares and inbound links.

Understanding why people share and link to content is essential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.

How to create content that your VIPs will love to share

[Read more…]

The Wrap – Top Inbound Marketing Posts Volume 2

Welcome back to ‘The Wrap’ where we strive to bring you the very best and most recent posts on inbound marketing. Our aim is to provide you with the most current and relevant information that you may find useful for your business.

In this edition of ‘The Wrap’, there is plenty for everyone including:

  1. Marketing tips and tools, using inbound marketing for your business, and traffic generation
  2. The SEO experts who show us some interesting tasks and tools, and we also get some early test results on Google’s mobile friendly update
  3. LinkedIn, Google+ and Twitter insights, tasks and tools
  4. A couple of posts which may help you with optimising and converting your landing page/s into serious leads

Click on the titles to read the posts.

Whakatane River Mouth, Bay of Plenty

Whakatane River Mouth, Eastern Bay of Plenty

Content Marketing

18 Powerful WordPress Plugins For Bloggers And Content Marketers

Have you ever wondered which WordPress plugins could help your content marketing efforts?

Here you’ll find a useful collection of WordPress plugins that could help you with your content marketing efforts. It is quite long but author, Adam Connell, has broken them down into categories so that you can access the relevant sections of interest to you. It’s worth taking a look if for no other reason than to discover what WordPress plugins are available and how they might help you.

How I Used Inbound Marketing to Build My Business

Some valuable insights here from Kristi Hines on how to use inbound marketing for your business. Kirsti also provides a list of tools that you may find useful to manage your inbound leads.

Inbound marketing can work for businesses in all industries. To make it work for yours, you first need to know three things:

  • Who your customers are
  • What your customers need
  • Where your customers hang out online

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

Ashley Zeckman shares this inspiring infographic depicting online marketing tips and insights from industry experts on ways to improve design, content, traffic and conversion.

In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming Copyblogger Authority Rainmaker conference.

What’s the Difference Between a Professional Writer and a Content Marketer?

This is a great question and one that I’ve pondered myself from time to time. Sonia Simone fills us in on the difference and shares five important …

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What are SEO audits and why do you need them?

Most organisations now realise that SEO is a hugely important element of any marketing strategy.

SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy.

So how do you ensure that your websites tick all the right boxes?

How do you make sure that your websites are performing as efficiently and effectively as possible?

SEO Audits

To begin with search engine optimisation is now all about value and quality. Content is King… right?

Not so fast!

Your content may be exceptional and your website might be state of the art in design and user experience but if you make any mistakes you will attract varying degrees of loss of trust or you will be marked down as a preferred solution to a given query.

The rise of technical compliance

This has been an incremental process and Google has been very clear that fast, efficient, error-free websites that don’t suffer from thin content or spammy backlinks will perform well in Google’s search results.

A series of major algorithm updates have targeted specific ranges of tactics – Panda, Penguin, Pigeon, Pirate, EMD, HTTPS/SSL, Payday Loan, Page Layout, Hummingbird, DMCA Penalty and several unnamed and unannounced updates.

Overall the requirements are fairly clear. But working through the increasing range of needed compliance factors has become increasingly complex.

Google Webmaster Tools

Webmaster Tools has become an essential addition to website performance analysis and this is where a large portion of research can be done. Google has been continually adding features to this tool and gives recommendations on what can be improved on your site.

This is also where Google advises if you have received a manual penalty for non-compliant behaviour or if you have security issues such as malware.

It is not surprising then that I recommend every website must have Webmaster Tools added and the data should be continually monitored.

Other recommended tools

There are a number of very useful tools that take care of different elements of your website. We use the Moz Suite, Ahrefs, Majestic, Screaming Frog and others to look at and analyse backlink profiles.

A clean, high quality link profile is extremely important. Any sign of manipulative behaviour and penalties can be severe resulting in removal from search results or a dramatic reduction in visibility.

What are SEO audits and how do they work?

[Read more…]

The Wrap – Top Inbound Marketing Posts Volume 1

Welcome to our first edition of ‘The Wrap’ (formerly called ‘The Weekend Wrap’).

‘The Wrap’ is a series of the very best and most recent posts on inbound marketing from around the globe, collected to provide you with the  most relevant and up to date information for your business.

In this edition of the ‘The Wrap’, the hot topic of conversation is the new Google mobile search algorithm launched on 21st April 2015. Referred to by many as “mobilegeddon”, several posts in the SEO section below share the impacts and recommendations for website compliance.

The content marketing section includes posts about content marketing strategy, next-level marketing and writing copy for your blog. Google+, Twitter, social media tools and more are the recent topics of discussion in the ‘Social Media’ section.

Click on the titles to read the posts.

Whale Island, Bay of Plenty

SEO /Search Engine Optimisation

Google’s mobile friendly test and why you must not ignore it

This has to be the hottest topic in SEO today! Here, Mike Morgan tells us what it’s really all about. Termed  “Mobilegeddon”, this is the  latest Google change to its mobile search algorithm. Mobile performance and accessibility will become the key ranking factors for your website so if you haven’t already done so, now’s the time to take the test.

How to Adapt Your Content Strategy in Time for Mobilegeddon

On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined.

The Advanced SEO’s Guide To Mobilegeddon

Columnist Bryson Meunie points out that a startling 40% of websites are not mobile-friendly and that Google has changed it’s mobile search algorithm to create a better experience for you, the user. Here, Bryson provides 3 tips to help you get ahead of the next Google update.

[Read more…]