This post is a comprehensive case study that details a project which High Profile Enterprises has been working on since early 2011. It details not only website growth but also increased revenue and gives a full blow by blow account of each element of the full strategy. It was first published here on the TrinityP3 blog.
In late 2010 Darren Woolley, MD of TrinityP3 decided to take an informed risk. He believed that the future of business was tied to inbound marketing strategies – particularly SEO, content marketing and social media.
Out the window went traditional advertising, lead generation services, cold calling and paid search engine marketing.
TrinityP3 embarked on an integrated inbound strategy in early 2011. These are the results of this bold move and I will share a blow by blow account of the strategies used for TrinityP3 to more than double its revenue in just 3 years.
The ROI for digital marketing
There is a lot of debate about the return on investment for digital marketing strategies, particularly when it comes to content marketing and social media marketing. At the end of 2014 we published a 27,000 word ultimate guide to assist marketers in navigating the tricky waters of digital marketing.
Many experienced marketers struggle to identify the important metrics and to demonstrate real value from their efforts. There is so much conflicting information out there that it can be difficult to work out who really knows what they are talking about.
In May 2013 I published this post which tracked the correlation between 300% website visitor growth and an increase in revenue of 38% for TrinityP3.
Considering the GFC and tough conditions in the business environment at the time, this was a very useful demonstration of the effectiveness of inbound marketing when all elements are managed carefully.
It is now time to share with you what we have worked on, our processes and strategy and what the results look like in real terms – increased revenue.
So, we are sharing our “secret sauce”.
Are we crazy to give away the step by step process to achieve B2B growth through inbound marketing?
Not at all. If you are a regular reader of this blog you will already understand our commitment to sharing the knowledge. “Knowledge is power” has been a philosophy for TrinityP3 right from the start (15 years ago) and the new connected web offers exceptional opportunities to help others and to build a reputation for thought leadership by sharing insights.
More on that later. First up I will share our analytics and financial results and then I will give a comprehensive account of how we achieved this.