Social Networking Etiquette Hits Rock Bottom!

Picture this!

You are at a social gathering at a friend’s place – people are dressed for an occasion, large platters of delicate finger food are being passed around, a very nice groove is playing on the sound system and there are lots of interesting people to look at and meet.

Your hostess introduces you to a small group of people you have been itching to get to know all evening (just because they look interesting to you) and now, you have the opportunity to initiate conversation and find out more about them.

Social Media EtiquetteWhat would your conversation be about?

Well if it was me, I may begin by extending a compliment, or perhaps I would share something of interest that happened to me recently that I think might be entertaining, or I may mention how the hosts have a knack for throwing a really great party…

…or some other social banter.

And I would certainly ask them about themselves in an attempt to know more about these interesting people that caught my eye…

But I would never, never, never, thrust my business card at them, criticise them or make a comment that would offend or upset them, delve into their personal lives or ask a whole lot of boring questions that would certainly make them want to leave our conversation and move on somewhere else.

My intention here (remember I find these people interesting and want to get to know them) is to befriend them, have some light conversation and see if we have anything in common.

Isn’t that the way friendships start?

It may be news to you, but this is exactly the same way you want to approach anyone in your social networking circles.

After all, don’t you want to present yourself in your best possible light – friendly, warm, entertaining and gracious?

Attributes that will make others want to engage with you and together offer small insights as to the kind of people you are and see what each other has to offer? Remember, the objective here is to engage in conversation (not dominate) in the hope they will come back for more.

I am continually amazed by some of the conversations I see on the various social media platforms, particularly on Twitter.
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Lists on Twitter – Experienced Marketers Use This Small Trick To Get Big Results!

I am a lists person, I love making lists – some would say it was an obsession…

It’s  a common trait that a fellow Aries will instantly recognize.  So I can’t wait to share with you my new favourite list for 2012 – it’s Lists on Twitter – and it has become the crème de la crème of my social media tools.

There are so many reasons why I love this – it keeps all my favourite Twitter users in one place, gives me easy access, saves time, cuts out out all the noise on Twitter I don’t want and it gets me to where I want to be – instantly.

Using lists on Twitter to save time

Lists on Twitter is the most incredibly helpful tool in many ways and once you start using it – you will wonder how you ever got on without it.

As we all know Twitter is a microblogging service and it has become a social media phenomenon with more than 250 million users.

Twitter is changing the way we communicate!  It has rocketed into the mainstream and has vastly modernized the way customers view products and brands, so there is no need to reiterate here the power of this social media giant.

To get to know your way around Twitter and leverage it’s power for your business is not only smart, but to be quite honest – imperative! There is no doubt about it, Twitter is here to stay.  By implementing great Twitter techniques like Lists you can really start to recognize and measure Twitter’s impact and value.

Let’s talk about Twitter lists – you will see how easy this feature is to use.

Twitter gives you the capacity to create up to 20 lists and to follow as many lists as you want that others have created. As an example, you could put your friends in one list, your closest collaborators in another, your social media favourites in another, your gardening friends in one, your best bloggers in another and so on…

The Lists feature enables you to compile a list featuring all your favourite Twitter users. The really cool thing is once you have got your lists established it will provide you with a huge amount of information right at your fingertips for you to read and share.  Just by creating lists you have freed up the time you would have spent hunting around for valuable information from blogs and publications online.

It’s this easy:
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Tactical Twitter Techniques To Drive Engagement With Influencers

Who are the influencers in your industry niche?

How do you find them on Twitter?

How do you begin to engage with them on Twitter?

There are a number of techniques which can be highly effective in finding and beginning conversations with the influential Twitter users who you would like to build a relationship with.

Twitter for social media But first of all there is an extremely important point to be aware of…

Stop pitching!

Yes, if you want to be taken at all seriously in social media circles then you MUST stop the hard sell!

It is the first thing that will turn off the engagement tap for any users – not just influential ones. You have heard a thousand times that social media is where you build relationships, give value, join conversations… and I am telling you this is 100% the reality!

There has been a very powerful shift away from the pitch and it probably has a lot to do with consumers drowning in advertising messages, some overt and some covert. People hate being sold to and they particularly hate being sold to in a social or community space.

Next up – how is your online image?

Pay attention to how you look! What is your image like? Is it really cool to use the image of you with the wrestling mask on?… or your dog?… or an image you pinched off Google?…

Use a really good image! Not a posed photographer’s studio shot, but a warm, interesting human photo of you!

The most powerful short message about yourself is your bio!
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Dad Cooks Dinner – Social Media Disaster Follows!

Watching a brand being slaughtered on social media before your eyes can be a strangely compelling thing!

Is it schadenfreude?

Or is it more to do with gaining an understanding of how relentless and punishing Twitter and blogging can be if you get a campaign horribly wrong!

Whichever it was I noticed a particularly acidic Tweet tonight which was aimed directly at a US sauce in a jar company called Ragu.

I probably would have thought nothing of it except for the fact that the Tweet was from a really big US social media name Jason Falls. Jason owns a super high profile social media blog and consultancy called socialmediaexplorer so we are  talking serious influence here.

So I took a look at the link which took me to a post by a blogger named  CC Chapman. He had posted a blog titled “Ragu Hates Dads” – a self-admitted rant, this post really took it to Ragu in a big way on a number of issues.

Remember this is Twitter so this stuff is happening really fast!

CC Chapman would have to be typing frantically to get the post out so quickly!

What was Ragu’s social media faux-pas?

Well, it was more an entire advertising campaign miscalculation. The video which is the main focus of the campaign is below:


Apart from the obvious sexual stereotyping the video is pretty innocuous. Blokes are mainly useless in the kitchen – OK with waffles or grills, and when their wives are relieved of their cooking duties they drink cocktails or wine or sometimes even interact with the kids…

Who wrote this stuff? Ugghhh!
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10 Personality Types You Don’t Want Managing Your Social Media

It is absolutely essential that your social media business pages are managed by someone who understands your brand, your company philosophies and the goals of the social media campaign.

Too often we see the reins being passed to a junior staff member because they already have a Facebook page or are on Twitter! Or anyone who knows anything at all about Facebook or Twitter.

Prepare for the slow-motion train wreck that will inevitably follow.

Take careful note of the recent celebrity tweets that have landed the tweeter in hot water or the badly handled brand reputation crises that have gone viral and done irreparable damage to the company name.

This is an area that needs professional management…

But just for a bit of fun I have outed the personality types that you want absolutely nowhere near your social media marketing management!

1. The Reactive Type

You know this one! Every communication from another social media user which seems like it is in any way critical is replied with a serious put-down or an insult. Think of the stand-up comic delivering a witty one-liner to a heckler. Except in social media it isn’t humourous at all – it looks like your company is paranoid and has a bit of a nasty streak! And you will alienate not only those that the sarcasm is directed at but most other people who read it as well.

2. The non-listener

Yes, a very familiar beast this one. You know the people you are in the middle of a conversation with who can’t wait for you to finish what you are saying because they have something way more important to share. They are likely to talk over the top of you and glaze over as soon as you reply so they can think of the next momentous comment! Put these ones in charge of your social media pages and they will talk at people all day long but never engage in a real conversation by actually listening.

3. The Drunk Tweeter

Oh dear! It has been a fun night out hasn’t it? “I’m abshowludely fiiine… I might just share some really hilari… hilari… funny things on Twitter…” That’s not the company account you have just logged into is it? This is probably not the best time to make fun of the CEO of the company is it? And you may not think that photo you took on your iPhone at 1am is quite so funny in the cold sober light of day! D’oh!

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Guess What! Google Hates Your New Business Website And Will Never Rank It!

Great!

I get a phone call today from a telemarketer who asks me first if I am a representative of High Profile Enterprises!

This will be interesting I think…

“Do you have a website Sir?”

I tell him “We would be a pretty unusual search engine optimization and social media management company if we didn’t – don’t you think?”

Anyway this is not intended to knock telemarketers at all – we employ them to reach businesses that are not online.

search engine optimization liesApparently the company he represents has built 2,000 websites for businesses…

“Cool, send me your portfolio – we are always looking for talented web designers to recommend”

Email arrives…

Damn I think! Flash based websites!

Reply:

Hi Sam,

Thanks for this information!

As I said we are a search engine optimization and social media management company and I was interested to see what your design work is like. I often get asked for web design referrals!

What I see are Flash based websites… tell me that isn’t so?

Flash is virtually invisible in the search engines – look at your page source – there is very little the search engine spiders can read!

I was also interested to read that you value keyword research and SEO to get your site to the top of 40 search engines including Google at $100.

I almost fell off my chair!

If you ever need any SEO advice don’t hesitate to contact me. Mind you we don’t promise to get flash based sites to the top of the search engines for your chosen keyword for $100! 🙂

All the best

Mike

……

So, in essence what we have here is a company which is selling fully search engine optimized websites for $799 promising top Google placement for a keyword of your choice, and they have lots of nice little audio touches and lots of cool visuals where things move and look amazing…

And the websites are almost invisible to the search engines!

Is this criminal?

No, but it should be!

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Wake-Up Call for Brick and Mortar Businesses – Social Media Marketing Does Work!

Brick and mortar businesses need a wake-up call – for their own sake!  Many are taking a long time to figure out that marketing has taken a giant leap into a completely new social arena which has not only transformed the way we live our lives but also the way we conduct our businesses.

And for those of you who think social media is just for the young ones, think again.

Social media for businessesUsers in the category “aged 55 and over” are increasingly connecting with companies through social media.

Agreed, it has taken mature web users a few years to embrace social networking, but they are now becoming the fastest growing segment of users on Facebook and Twitter.  The interesting fact is that they are also developing social media habits that have previously been the domain of younger adults and that is – connecting with brands.   Statistics show that in November 2010, the mature audience (over 50’s) had actually begun to close the gap – and by April 2011 up to nearly half of them were connecting with brands.
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Social Media For Businesses – How To Lose Friends And Irritate People!

We have all met them – male and female – at some stage in a social situation. They will be the one at the party who you can’t help but notice – not because they have a cool haircut, a great derriere or just that…. je ne sais quoi!

Social media for businesses tipsNo, sadly the reason you have to notice them is because they are right there – in your face.  They demand the attention of everyone in the room from the minute they walk in talking loudly (about themselves), they are not interested in anything you might have to say, they are completely oblivious about social etiquette and don’t even have the slightest awareness of the art of conversation or that this involves listening as well as talking.

After ramming their views down your throat in a bullish forceful manner, they move on to the next victim leaving you exhausted and drained after only a few minutes in their company…

These social bores sure make an impression on us – but for all the wrong reasons.

These are the people we talk about the day after the party “OMG, did you see that guy at the party last night – all he did was brag about himself the whole night, not only was he completely boorish and vulgar – but he wasn’t smart, witty or interesting by any stretch of the imagination.

And so it is with Social Media Bores…
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10 Facebook Mistakes That Will Get You Unliked, Unfriended, Blocked, Reported And Even Banned!

Everyone is on Facebook, right?

Now over half a billion users are on Facebook which means that if Facebook was a country it would be the third largest country in the world…

Impressive isn’t it!

And everyone knows that Facebook is an endless source of leads, traffic, and anything else you could possibly want.

This is the main problem – so many people throw themselves at Facebook with a frenzied “market at everything that moves” approach which is doomed to failure.

Social Media MistakesSo here I have compiled 10 Facebook mistakes which will not only annoy many, many Facebook users but will no doubt get your butt kicked off the platform if you persist!

Facebook Mistake #One

When you accept a friend request follow up by posting a link to your “get rich quick” business opportunity on the new friend’s wall! This is a classic and it happens over and over again. Why would you even think someone would be happy to have you post a great big fat advertisement on a wall which most people try to make reflect who they are and what they do…

Facebook Mistake #Two

Comment on a thread where people are having a conversation by adding something that is completely unrelated followed by a link to your iPad giveaway, business opportunity or whatever. Now everyone will of course appreciate you doing this… Think of it like being at a party having a really interesting conversation with someone and a complete stranger walks up and interrupts with “I made $17,341 in just three days last week! Find out how you can too!” Hmmmm….
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Social Search! What Is It And How Does It Affect Twitter Business Use?

Using Twitter Or Facebook For Business?

Well, they have been working on the concept of Social Search for some time now (they being both Google and Bing)!

And, now, finally it is here…

And the repercussions for online marketing are massive.

The advent of Social Search has blasted the importance of Facebook and Twitter into the stratosphere!

Take a look at this video from Google to see how this works: Google’s New Social Search Video Here

I have been banging on for a long time now about how important marketing with social media is for any business and I have also been quite clear on a couple of very important points.

Is your business ready?

Numbers in social media are important!

It is not all about ego either – the more potential people you can communicate with and send information to the more potential customers and business people you can build relationships with.

Let’s not forget though that social media marketing is not about pitching the whole time. It is about sharing quality content with in-depth analysis, opinions, researched articles as well as sharing things that interest you in order to build a full picture of who you are and what you are about.

It is about being grateful when some other social media user shares your content with their friends or followers.

And it is about knowing how often to speak – does the thought of following someone who has tweeted 60,000 times terrify you too? Unfollow quickly!
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Social Media and SEO – NZ Businesses in Growth Mode Using These Strategies

How Social Media combined with SEO creates opportunity for New Zealand business

With social media and SEO – NZ Businesses have the most incredible tool at their fingertips to propel their business into another orbit!

If you are using this powerful combination to generate more web traffic for your business, then you are definitely on the right track and you already appreciate the massive potential of these two methods of Internet marketing.

What other marketing tools give you access to a massive audience of potential customers either globally or locally targeted?  And what other communication tool can turn inter-active dialogue into sales?  For effective conversion nothing else comes close!

If you still think that social media is where you post your holiday snaps and talk to family – think again…

Social Media for business growth

Let’s dig a little deeper and look at some facts.

  • Social networking now accounts for 22% of all time spent online in the United States and this is growing every month!
  • Twitter averages almost 40 million tweets per day and has over 200 million users.
  • Facebook has over 500 million registered users.
  • Social media usage in New Zealand is skyrocketing!

Most businesses here are now getting new profiles on Facebook and Twitter – mind you the execution of many accounts is woefully inadequate.  To avoid making big mistakes that can affect your online business persona, make sure you are listening to the right advice.

Why is it so powerful?
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