Why should you care about social media?
The rapid rise in social media over the last few years has given business owners some pretty exciting tools to connect with their customers. Social media presents huge opportunities for dialogue in a global market where discussion, sharing information and exchanging ideas contributes to building better and longer lasting relationships with customers.
Who can you trust?
It has also produced a whole new wave of ‘social media marketing experts’ (SMME) or ‘social media managers’ (SMM) willing to be the voice of your business and take control of your social media strategy.
While some SMM’s will prove themselves adept in managing your business campaigns with social cohesion, it still remains intangible for them to become the ‘voice’ of your business. There has been a lot of debate over this as business owners scream long and loud “You’re crazy if you think I have time to twitter all day”.
With changes in the Internet happening at the speed of light, finding a SMM today is an interesting proposition. There is no code to follow so you need to be sure when casting your eye around to fill this role that you ask the right questions to ensure you get the right answers. It is essential you confirm they are fully up to date with the increasing speed of changes in the social media landscape…
Beware the amateurs and the damage they can do!
You may be willing to hand over the “voice” and reputation of your business to a SMM company who knows nothing about your business. Within a matter of hours your business is let loose in the hands of some rookie sitting somewhere in a room full of thirty or forty people in their early 20’s working on commission and claiming to be versed and trained in the art of social media – its bollocks!
Is it a good idea to outsource social media?
How they can even start to get a handle on how your business or any other business operates is beyond me when you are one of hundreds of companies being offered a monthly package with a ‘one size fits all plan.’ You don’t have to look far on any of the social media platforms to recognise some of the accounts they handle and what a dismal job they are doing.
It may seem like an easy option to hand over the tricky job of understanding and using social media to a SMM company. However, at best you will be ignored, at worst you will effectively damage your online brand and reputation by looking inept!
So… back to square one then?
You can’t afford to ignore the mighty social media giants because you don’t understand how social media works or because you won’t invest the time to learn this stuff.