Weekend Wrap 9 – Is SEO Dead? Penguin & Panda Updates, Landing Page Infographic

In the Weekend Wrap this week we see how some SEOs grapple with Google’s big recent updates, a humorous infographic that expands on the old cliche that SEO is dead (and what the agenda is for those that are saying this), treating your landing page like a recipe for smart results and some new techniques that show you how to get retweeted more often.

This week’s photo – our two woolly boys – Willie Bobo and Paco waiting to be sheared (shared).

Two male alpacas

SEO / Search Engine Optimisation

Google Penguin Refresh Completes Trilogy of Search Terror for SEOs

Well, what a couple of weeks it has been for Google! First they rolled out the new Exact Match Domain update then a few days later they announced “Oh yeah we ran a major Panda update at the same time…”, then just when everyone was scrambling they rolled out Penguin 3! Hold onto your hats everyone!

Is SEO Dead?  Yes, But Only to Some People…

Love this infographic! Is SEO dead? Has Google’s aggressive update schedule made SEO impossible? Some would have you believe this and this funny post identifies the key protagonists and their errors and agendas. Check it out!

Search quality highlights: 65 changes for August and September

Here is Google’s official version of what changes they have made in the last 2 months – 65 changes mentioned here. It is interesting to note some SEO commentators are finding some quite obvious omissions from this list. Now why would Google not give us the full story? What happened to transparency?

What’s New & Important With Google’s New Webmaster Guidelines

This quick overview of Google’s Webmaster Guidelines changes points out some very interesting additions. One that really stands out is that it is now considered a guidelines breach if you send someone a free product hoping to get a review and a link back to your site. Hang on, isn’t that how PR has worked forever in the offline world?
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Twitter Analytics Tools – A Crowdbooster Review

Management of multiple social media accounts can be a huge drain on your time and resources. Never believe anyone who says social media is free! It ain’t! In this post I will review a Twitter Analytics and scheduling tool called Crowdbooster – no affiliate relationship is involved here so you get nothing but the facts without a pitch. And seeing as this is social – please share with the Tweet, Like, Share type buttons at the top.

Like most people you are probably feeling a little overwhelmed with the sheer number of social media accounts you need to be active on if you are in business.

You are also more than likely finding that tweeting, updating, sharing, liking, +1ing, In-ing (Ha!), pinning, stumbling, tumbling, checking in, digging and every other possible permutation is WEARING you out!

I have written previously about Twitter techniques to engage – this post is about how to cut down on the amount of time spent managing your social media accounts.

Social media analytics

Say hello to the wonderful world of social automation – and before you get up on to your high horse – yes, I can hear the chorus already:

Social is all about the conversation, it is about being in the “now”, it is in real-time… 

I agree, 100%!

And you should never automate conversations in social media, or thank yous, or any other more personalised interactions. Ideally you should check into social media frequently to reply to people… in real time.

However, there are certain aspects of social media which should be automated.

Some of the more mechanical tasks associated with managing your social media can take hours every day if you do these manually.

So, tools to assist with reducing the amount of time you have to spend on social media are a necessity.
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Marketing With Twitter! It’s Not All About ROI

Twitter marketing is about giving and sharing information2012 will be the year for businesses of all sizes to seriously acknowledge social media.

Business owners now have an exceptionally powerful and proven marketing tool to add to their portfolio – Twitter!

As we all know Twitter is one of the largest social networks in the world and if you take the time to create and shape a strategy that integrates with your other marketing methods you will certainly reap the benefits.

To understand how marketing with Twitter brings business success can be a daunting prospect if you are not familiar with the nuances of Twitter and it definitely pays to get it right.

Unfortunately most companies are missing out on this opportunity simply because they have not taken the time to understand how Twitter can work for their business.

In his book  “The Tao of Twitter” Mark Schaefer says “I have studied, observed and written about hundreds of different success stories through Twitter and the social web and they all have one common formula running through them.  This is truly the path, the way, the Tao of Twitter.”  

He goes on to describe the business benefits of Twitter as being created through three elements  – one of these is “Authentic Helpfulness.”

In the case studies below I demonstrate how all of these connections have occurred through ‘authentic helpfulness’.

In all cases there was never a pitch for business and no sales page to convert leads.

The connections were made through the genuine desire to offer valuable information to educate and help other business owners understand how they too can reach out to find potential business and partnerships using social media.

As Schaefer says “Content is the new currency of the social web and sharing valuable information is the catalyst to forming new relationships and business partnerships”.
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The Social Media Benefits Of Telling Tall Tales!

What are some of your most cherished childhood memories?

…your most loved activities as a child you have grown up with and continued to love as an adult?

Most of the activities and pleasures we love as children change as we mature and become immersed in adulthood and all the trappings of maturity – career, travel, marriage and families of our own to start the cycle over again.

There does however seem to be one aspect of our childhood that never loses it’s appeal – and that is storytelling.

Tall tales bring social media benefits

 

Just think about it for a minute, at any given time you are either listening to a story being told, you are regaling one to a friend or audience, you are reading someone a story or reading one yourself.

Some smart educators and trainers use storytelling to teach new programmes, managers use them in resolving conflicts, addressing issues and facing challenges and many games are based around stories often in an outrageous form with hyperbole gaining the highest points!

Even your best kept secrets destined only for the most private ears – are stories!

Our existence is one big story made up of thousands of tales that weave together the fabric of our lives, chapters that inspire, sadden, excite, rejuvenate, sparkle, enthuse, bring a delightful end to a long day, evoke buried memories and bring joy and laughter into our lives.

Stories can also frighten, agitate, cause discomfort, scare to death, unnerve, disappoint and make you sad.

You will at some time have come across brilliant raconteurs who can recount their anecdotes and experiences with a talent that leaves you feeling the pain or pleasure of their tale, as if it were your own!

You are probably wondering how this relates to the title of this article: ‘The Social Media Benefits Of Telling Tall Tales’ but before I get to this point I want to indulge you just a little bit more.
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A Stupidly Simple Secret To Power Up Your Inbound Marketing!

Got your attention?

Good!

There is ONE single factor in your inbound marketing efforts which, if you get it wrong you can forget about success for your website or business in the Internet world.

Inbound marketing strategies

A quick explanation first:

What is inbound marketing?

Inbound marketing is a phrase originally used by Hubspot (Love Hubspot!) to describe a range of integrated online strategies. Hubspot describes inbound marketing as “Any marketing tactic that relies on earning people’s interest instead of buying it”.

So forget about email blasts, forget about advertising, PPC, or cold-calling – these are all outbound marketing strategies.

Think instead about social media, blogs, search engine optimization (the natural or organic results, not the paid ads). These all generate visitors to your site from content you have posted online and these are people who are already interested in you through relationship building or because they are already looking for whatever you are selling.

That’s the quick definition done – now to the really important bit…

What is the crucial “win or lose” facet of your inbound marketing strategy?…

Drum roll please…

Your Titles!

Yes it’s that simple and here I am going to take you through a range of ways to gain high impact and great click-through for:

  • Your website and onsite content – eye food for scanners
  • Your Blogs – rise above the competition
  • Your Twitter efforts – get noticed, get visitors and get retweeted
  • SEO – the powerful Title Tag and why you must master this

 

What should you be aiming for in a title if you want to get the sort of results I am talking about?

Well, it would have to be compelling, interesting, wacky, different, thought provoking, unusual, irresistable, controversial, intriguing…

You get the idea!

Here we go…
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Lists on Twitter – Experienced Marketers Use This Small Trick To Get Big Results!

I am a lists person, I love making lists – some would say it was an obsession…

It’s  a common trait that a fellow Aries will instantly recognize.  So I can’t wait to share with you my new favourite list for 2012 – it’s Lists on Twitter – and it has become the crème de la crème of my social media tools.

There are so many reasons why I love this – it keeps all my favourite Twitter users in one place, gives me easy access, saves time, cuts out out all the noise on Twitter I don’t want and it gets me to where I want to be – instantly.

Using lists on Twitter to save time

Lists on Twitter is the most incredibly helpful tool in many ways and once you start using it – you will wonder how you ever got on without it.

As we all know Twitter is a microblogging service and it has become a social media phenomenon with more than 250 million users.

Twitter is changing the way we communicate!  It has rocketed into the mainstream and has vastly modernized the way customers view products and brands, so there is no need to reiterate here the power of this social media giant.

To get to know your way around Twitter and leverage it’s power for your business is not only smart, but to be quite honest – imperative! There is no doubt about it, Twitter is here to stay.  By implementing great Twitter techniques like Lists you can really start to recognize and measure Twitter’s impact and value.

Let’s talk about Twitter lists – you will see how easy this feature is to use.

Twitter gives you the capacity to create up to 20 lists and to follow as many lists as you want that others have created. As an example, you could put your friends in one list, your closest collaborators in another, your social media favourites in another, your gardening friends in one, your best bloggers in another and so on…

The Lists feature enables you to compile a list featuring all your favourite Twitter users. The really cool thing is once you have got your lists established it will provide you with a huge amount of information right at your fingertips for you to read and share.  Just by creating lists you have freed up the time you would have spent hunting around for valuable information from blogs and publications online.

It’s this easy:
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