Marketing Management Book of the Year

TrinityP3 are one of the world’s leading authorities in marketing management and are considered thought leaders in agency roster and remuneration management, advertiser/agency relationships and agency performance management

Darren Woolley, CEO and Founder of TrinityP3, is a regular contributor to international advertising trade and industry magazines. Darren has been a scientist, a creative director, President of Melbourne Art Directors’ Club and Chair of the Australian Marketing Institute.

Other contributing authors include Zena Churchill, Bruno Gralpois, David Angell, Anton Buchner, Tom Sadler, Stephan Argent, Nathan Hodges, Rod Curtis, Anita Zanesco, Bill Merrick and a veritable who’s who of the marketing and advertising world.

Each year TrinityP3 publishes the very best from their hugely popular blog in paperback and ebook.

What’s in this book?

270 pages featuring the most popular posts of 2016 covering a range of topics including:

  • agency search and selection
  • marketing procurement
  • content marketing
  • media planning and buying
  • digital strategy
  • pitching and roster management
  • production benchmarking
  • SEO and social media

Some of the top posts include…

  • The latest trends in agency remuneration
  • Client agency relationships in advertising – four problems that cause breakdowns
  • How the best of the best approach digital marketing
  • The role of procurement in marketing from a brand marketer’s perspective
  • The top 10 most abused marketing buzzwords  this year
  • Strategic ways to use media added value
  • The secret death of the marketing generalist
  • How to improve the pitch process – stop pitching!
  • Five common business email mistakes that will derail your relationships
  • What is included in the overhead when calculating the agency retainer?

And many, many more…

Buy your copy here – Paperback edition AUD 17.95 

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Or download the eBook now from  iTunes  |  Kobo  |  Goodreads | Ciando  |Amazon Kindle

Trinity P3’s Top 50 Marketing Management Posts is a wonderful collection of well-written, insightful blog posts by Darren, his team, and guest writers. They deal head-on with some of the most timely and on point challenges in the industry. Whether you’re a client leader, an agency leader, or industry consultant, this book is a “must read”.

Debra Giampoli, Director, Global Strategic Agency Relations, Mondelez International (formerly Kraft Foods)

TrinityP3’s annual book featuring the top 50 Marketing Management Posts of the year is a must-read for anyone with an interest in marketing and advertising. The authors are prepared to take on the big topics and do not shy away from difficult or challenging subjects. It is also a great example of a content marketing strategy done well. SEO, exceptional content and social promotion are all elements of the TrinityP3 strategy so there is plenty to emulate here.

Mike Morgan, Director, High Profile Enterprises

Darren’s advice on the fast-changing marketing environment is a great help to me as a client, to understand the trends and how they might impact our business. With disruption impacting every marketing team right now it makes sense to learn from Darren and his team as they always have an informed point of view.

Katie Thompson, Corporate Manager, Brand Comms, Toyota Motor Corporation Australia

Darren Woolley is simply different. He sees things through a different lens – a lens that is reality based, but way beyond conventional wisdom. He is one of the most practical, insightful thought leaders in the marketing community. If you want a different answer, link up with Darren. As such, he is a must read for everything he writes – and especially the “Top 50 Marketing Management Posts of 2016″.

Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA (1995 -present)

Buy your copy here – Paperback edition AUD 17.95

buy now button

Or download the eBook now from  iTunes  |  Kobo  |  Goodreads | Ciando  |Amazon Kindle