Is Social Media The Next Big Bang?

I am currently engrossed in the most amazing book by Bill Bryson, some of you will probably have read it already – “A Short History of Nearly Everything” for which he won the prestigious Aventis Prize in 2004 for best general science book. It’s a remarkable book and I believe the world would be a better place if it was mandatory in every school library.

I know I would certainly have taken an interest in science if this book was around in my day and had been readily available to break down the mysteries of atoms and photons.

Bill Bryson is a gifted story-teller and he presents the study of science through this book in an articulate, friendly and light-hearted way and more importantly, in a language everyone can understand.

The most curious thing happened when I was reading this book that had a profound effect on me.  Now I’ve only read the first few chapters so far but no matter what page I turned I couldn’t stop thinking about the incredible similarities between The Big Bang Theory and the arrival of Social Media… it’s quite extraordinary.

Night lights of US West Coast

What about this analogy?

The Big Bang Theory and social media both appeared as uncontrollable events, a force majeure, something that took hold at a moment in time and has been spreading ever since.

“It took three minutes for 98 per cent of all the matter there is or ever will be to be produced and voila! The Universe was born.”

I’m not saying that the “coming” of social media technology was conceived and completed in three minutes, but we do know that this phenomena exploded onto mainstream consciousness in a similar fashion and expanded with a parallel intensity … and is still spreading.

Both events appeared with a “hiss and a roar” on a magnitude of universal proportions.

Social media keeps on expanding…

“In less than a minute the Universe is a million miles across and growing fast.”

In less than six years social media has made a major impact on our lives… and continues to mature and grow on a daily basis.

And what about this from the Book?

“In 1965 Arno Penzias and Robert Wilson were troubled by a persistent background noise, a steady stream of hiss that was relentless and unfocused. It came from every point in the sky, day and night, through every season”.

(Does this remind you of  a small flightless blue bird that has its lodgings in every corner of the world?)

It was eventually discovered that this “persistent background noise” was in fact the edge of the Universe – some 90 trillion miles away!
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