Got your attention?
There is ONE single factor in your inbound marketing efforts which, if you get it wrong you can forget about success for your website or business in the Internet world.
A quick explanation first:
What is inbound marketing?
Inbound marketing is a phrase originally used by Hubspot (Love Hubspot!) to describe a range of integrated online strategies. Hubspot describes inbound marketing as “Any marketing tactic that relies on earning people’s interest instead of buying it”.
So forget about email blasts, forget about advertising, PPC, or cold-calling – these are all outbound marketing strategies.
Think instead about social media, blogs, search engine optimization (the natural or organic results, not the paid ads). These all generate visitors to your site from content you have posted online and these are people who are already interested in you through relationship building or because they are already looking for whatever you are selling.
That’s the quick definition done – now to the really important bit…
What is the crucial “win or lose” facet of your inbound marketing strategy?…
Drum roll please…
Yes it’s that simple and here I am going to take you through a range of ways to gain high impact and great click-through for:
- Your website and onsite content – eye food for scanners
- Your Blogs – rise above the competition
- Your Twitter efforts – get noticed, get visitors and get retweeted
- SEO – the powerful Title Tag and why you must master this
What should you be aiming for in a title if you want to get the sort of results I am talking about?
Well, it would have to be compelling, interesting, wacky, different, thought provoking, unusual, irresistable, controversial, intriguing…
You get the idea!
Here we go…