Can you recall the words in this acclaimed hit by one of the most famous singer song-writers of the sixties – Bob Dylan?
The times… they are a-changin!
The lyrics to this song captured the social and political upheaval of the ‘60’s and if you listen to the rest of the lyrics they are as relevant now in the social space that dominates our world today – as they were then – just look at the opening verse!
Come gather ’round people wherever you roam
And admit that the waters around you have grown
And accept it that soon you’ll be drenched to the bone
If your time to you is worth savin’ then you better start swimmin’
Or you’ll sink like a stone for the times they are a-changin’…
Well times are a-changin’ – are you??
The world is now connected in ways we could never have imagined ten or even five years ago. Information systems and the emergence of the Internet and online technologies have opened up ways of communicating with your audience and given you the opportunity to speak to your customer base in a way that has not been experienced until now!
Are you taking advantage of these technologies to speak to your customers?
This massive advance in technology and shift in communication portals has literally opened the doors to millions of customers who now shop online – what does this mean for you?
This revolution in technology affects us in more ways than we could ever imagine… as it not only changes the way we communicate, it also changes the way we position our business in front of our customers.
You need to be involved in the continually changing, evolving world of online marketing and actively learning, implementing and taking part in these new paradigms that are leading the changes.
… for the times… they are a changing…
Think back to what your marketing strategy looked like ten years, five years, or even 12 months ago!
How were you talking to your customers then?
Are you still communicating with them the same way?