Are you communicating with your audience – and is it still working for you?

Can you recall the words in this acclaimed hit by one of the most famous singer song-writers of the sixties – Bob Dylan?

The times… they are a-changin!   

The lyrics to this song captured the social and political upheaval of the ‘60’s and if you listen to the rest of the lyrics they are as relevant now in the social space that dominates our world today – as they were then – just look at the opening verse!

The times they are a changin

 

Come gather ’round people wherever you roam
And admit that the waters around you have grown
And accept it that soon you’ll be drenched to the bone
If your time to you is worth savin’ then you better start swimmin’
Or you’ll sink like a stone for the times they are a-changin’…

Well times are a-changin’ – are you??

The world is now connected in ways we could never have imagined ten or even five years ago. Information systems and the emergence of the Internet and online technologies have opened up ways of communicating with your audience and given you the opportunity to speak to your customer base in a way that has not been experienced until now!

Are you taking advantage of these technologies to speak to your customers?

This massive advance in technology and shift in communication portals has literally opened the doors to millions of customers who now shop online – what does this mean for you?

This revolution in technology affects us in more ways than we could ever imagine… as it not only changes the way we communicate, it also changes the way we position our business in front of our customers.

You need to be involved in the continually changing, evolving world of online marketing and actively learning, implementing and taking part in these new paradigms that are leading the changes.

for the times… they are a changing…

Think back to what your marketing strategy looked like ten years, five years, or even 12 months ago!

How were you talking to your customers then?

Are you still communicating with them the same way?
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Weekend Wrap 6 – Google Fails Test, Technical SEO and Bob Marley

We kick off the Weekend Wrap with Google in the limelight again, the ongoing process of optimisation, a great post on solving SEO technical issues, what we can learn about marketing from Bob Marley and a lot more to stimulate and educate from the week that was!

Enjoy the posts…

This week’s photo – a Spring storm brought big swells at Muriwai Beach last week – only the gulls seem unfazed!

Spring storm at Muriwai Beach

SEO / Search Engine Optimisation

Would Google Fail Its Own Quality Test?

Following hot on the heels of last week’s leaked Google guidelines on page quality this post runs Google’s own site through the test. How do you think Google fared? (this is pretty funny)

The Importance of Ongoing Optimization – Tips Included

When can you say your site is optimised?  The truth is that you should never stop optimising your content – it’s an ongoing process as explained here.

Common Technical SEO Problems and How to Solve Them

I usually shy aware from ‘techy’ posts but this one is worth its weight in gold!   Excellent technical SEO tips, understanding accidental homepage duplication, 301 redirects, soft 404 errors and much more. File this one away for future reference – you never know when you might need it or know someone else who does!

How to create a lightning fast website

As you are probably aware, site speed is one of the many valuable ranking factors Google looks at.   Wordtracker gives a really useful tutorial on how to improve your site page load speed for that small but subtle lift in search results.
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