Weekend Wrap 5 – Google Leaks, Link Building Fears And Kicking Ass Online!

We kick off the Weekend Wrap with some secret insider information leaked from Google followed by how SEO hasn’t really changed much in 16 years (sort of), post Penguin webmaster fears of natural links, moments of truth on how shoppers buy, heavyweight blogs to bookmark and follow and a whole lot more from the week gone by.

Enjoy the posts…

This weeks’ photo – between putting the Weekend Wrap together we found a bit of time to get some dead trees taken down (between rain showers). Many thanks to our nephew Marcus! (that’s Marcus in the photo)

 

SEO / Search Engine Optimisation

Google Search Quality Raters Instructions Gain New “Page Quality” Guidelines

Rarer than hen’s teeth! A leaked internal Google instruction manual for their human page quality reviewers.  Wow!  You don’t often get this sort of inside information.

The Only SEO Strategy That Works (Cutting Through The Bullsh*t)

The Google algorithm created back in 1996 is still basically the same as the algorithm that functions today! (kind of!)  So have the SEO experts just complicated things?  An excellent post showing how SEO works, no tricks, no subterfuge, but a clear no-nonsense breakdown of how to do it – don’t miss this one.

The Hidden Cost Of Cheap SEO & Social Media Labor

Second post from Search Engine Land this week however this one is too good to leave out.  How often have you heard the saying “you get what you pay for?”  This is a great summary of what can happen if you are miserly with your SEO and social media budget.  What really happens if you say yes to one of the daily cheap SEO offers that avoid the spam folder in your email?

Fear Of Google Ironically Has People Considering Making Natural Links Unnatural

Google has caused ‘fear and loathing’ among webmasters with its messages about links.  This panic has led to many webmasters requesting to have links removed from sites that they would otherwise find valuable, fearing that Google will not like them and hurt their rankings. This post looks at another symptom of Post Penguin Panic Syndrome! (PPPS)
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Weekend Wrap 3 – SEO Site Audits, Bad Google, Scrapers, Social Ecommerce

This week we found some astonishing data about the huge gap between paid and organic clicks, Google behaving badly (again), how to prevent people stealing your content and what to do about it when they do, why you should be thinking about your audience as five year olds and much more.

Enjoy the posts…

Photograph this week is our doberman Cooper on Muriwai Beach, West Coast, New Zealand – one of our favourite daily walks.

SEO /Search Engine Optimisation

PPC accounts for just 6% of total search clicks [infographic]

You could be very surprised at the results this infographic reveals involving 28 million people in the UK  (June 2012 research) which shows stats for paid vs. organic search!  Very interesting… particularly around gender and age… worth a look!  Figures like this show just how important SEO is – Adwords consultants will disagree I’m sure!

How to Conduct a Technical SEO Site Audit

In our Weekend Wrap #1 we gave you ‘How to conduct an On Page SEO Audit’ – you can now advance to the next step and conduct a Technical Site Audit with this thorough post which includes a checklist of items to watch for.  Bear in mind, if the pages on your site can’t be crawled, then they definitely can’t be indexed by search engines.

Rank Modifying Spammers

Aaron Wall exposes more tricky (bad) behaviour by Google!  Is Google toying with you before sending your site plummeting to the target rank?  Are there any webmasters still under the illusion that Google is the SEO’s friend or has that club diminished to zero?  Read on…

Google Is Smarter Than You

This post cautions SEOs as to how they should view Google’s changes and to think deeply about how they deploy their decisions.  Why?  Because Google is smarter than most of you…. (read the interesting comments)
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Weekend Wrap 2 – Penguin fears, meta tags, Twitter tips and more

There has been a lot going on this past week and with everyone waiting for the latest updates from Google we bring you a sneak preview from some of the most influential thought leaders in the industry, plus more about what Google wants from your link building efforts, how to create fantastic ‘explainer videos’ and why telling stories is now so important.

We welcome you to call in on a weekly basis and see the valuable goodies the week brings.

First up though – a picture taken during the week of the wild daffodils in our paddock that burst through every year – Spring is on it way!

 

Enjoy the posts below…

SEO / Search Engine Optimisation

Meta Description Magic: Think Less about SEO & More about Click-Throughs

Hilarious! Google overshoots meta-description length for their own results! Absolute wisdom on the frequently debated meta description tag and its importance to website results.

Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly

A lot of people are getting rather anxious as they anticipate  the impending Penguin Update!  Matt Cutts even went as far as to say that the next Penguin will have some jarring effects until Google gets it right…

Why Search, Social Media and Content are Vital For Your Company’s Success

Excellent overview showing how SEO, social media and content strategy are now critical to online success.  Jeff Bullas discusses the three core pillars of digital marketing with Technology Fast 550 expert Andy Jamieson and covers some of the reasons why an integrated strategy works… “Is your company stiff, static and slow or is it dynamic, social and real?”

The Unbearable Torture Of Linking

Is 2012 the time when the scales finally tipped the other way and Google officially became the enemy?  There is a lot of panic out there and this post assures if you provide Google with what they want –  quality website, quality content, engagement…

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Weekend Wrap – SEO, Social Media and Content Marketing Highlights

Every week we come across a huge amount of amazing content from the rapidly changing world of Social Media, the almost daily upheavals of SEO and the incredible creativity of the Web’s Content Marketing Strategists.

We find the very best posts for you on a weekly basis to save you time and filter out the noise on the web so you can get the best and most up to date information for your business.

We welcome you to call in on a weekly basis and see the valuable goodies the week brings.

First up though – a pic of our old Magnolia tree reminding us that Spring is not far away with its beautiful pink buds.

Enjoy the posts below…

Magnolia tree in flower – Muriwai Beach

Here are a selection of the best articles we have found from top bloggers, marketers, social media strategists and search engine optimisation specialists.

SEO / Search Engine Optimisation

Nine Articles for Serious WordPress Publishers

If you’re a WordPress fan (or not) you won’t want to miss these nine articles showing the value of an online platform that does convert!

How to Conduct an On-Page SEO Site Audit

It’s one of the first steps any good SEO consultant will do before beginning a project and this detailed post talks you through the crucial steps of a site audit.

Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement

Beware the latest penalty from Google that could see your site taking a dive in search results and find out why it’s dubbed “The Emanuel Update.”

How Google Finds Unnatural Links to Your Website

Are you keeping the right company?  When it comes to Links Google has warned us… hang around in the wrong neighbourhood and you will surely get into trouble!
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