Weekend Wrap 17 – Growth hackers, top social media tools and how to increase blog traffic

A brilliant line up this week and we kick off with an “oldie but a goodie” from Rand Fishkin – an incredible resource for bloggers to tuck away, followed by another great post about “growth hackers” from Distilled and what constitutes an effective SEO strategy.

And Forbes have a post which looks at the 20 most social CMOs in the Fortune 100 – surprising how difficult it was to find 20 who actually use social media. How does that work?

Also see what happens when you take some of the top SEO  industry players and debate the current state of link building  in an informal setting – very interesting and a fun post for those of you who follow SEO – there’s a few gems here!

And also from the Social Media and Content Marketing section we have Content,  Confusion, Clarity – a look at content and SEO from Search Engine Watch, a post from Mike Morgan demonstrating benefits and the dangers of using social media tools (includes a few horror stories) and the epic post of the week is from Jonathon Colman – a brilliant piece which questions content quality in the SEO space – must read this one…and lots more to keep you up to date and up late at night!

Photo this week Bobo the alpaca relaxing in the carrot grass!

Alpaca at Muriwai farm

SEO / Search Engine Optimisation

21 Tactics to Increase Blog Traffic (Updated 2012)

This one is from Rand Fishkin of SEOmoz fame and comes from WAY BACK in January. Amazing how all of this is still totally relevant despite the huge updates by Google almost every month this year. This is one to keep as a reference – put as many of these into practice as you can and note how effective the copywriting and structure of the post is..

SEO’s Are Growth Hackers

John Doherty of Distilled adds another great post about “growth hackers”. In his words growth hacking is all about data driven marketing and relates to not only growth but also customer retention. Being creative, implementation, measurement, repetition – as he says these are all part of a well executed SEO strategy. A good read!

An Open Discussion on the Current State of Link Building

Get half a dozen SEO thought leaders together (online) and get them debating the current state of link building. The informality of the structure offers real insights – five starting points are given then it is up to the participants to share their opinions and the conversation develops from there. Great idea!

What [insert random topic] taught me about SEO

This is the lighter post for the week. If you consume a lot of SEO blog posts like we do you will identify with what this post is poking fun at. “What Whitney Houston taught me about SEO?”, “What waterless urinals taught me about SEO” and many more gems that should have gone nowhere near the publish button!
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Weekend Wrap 15 – Google Insider Secrets, Evil Link Building, Epic Content

Some real goodies this week from our search for the best around the Web!

See what Google are  really doing (!!) in this in-depth interview with an ex-member of the elite search quality team, the current state of SEO from those who know and where to from here… how to rid your e-commerce website of those errors that hinder your ranking, a humorous, refreshing post on evil link building methods, a look at the views of 35 powerhouse social media personalities on how to be influential on Facebook, a great post on how epic content or long-form posts in content marketing get big rewards and much, much more – plenty here for your week’s reading to keep you up to date.

A little bucolic scene this week – visiting family enjoying feeding the alpacas

Alpacas eating from buckets

SEO / Search Engine Optimisation

What better way to get insights on what Google is really doing than to interview an ex-member of Matt Cutts’ search quality team. The first interview caused a bit of a storm with Google saying that this ex-Googler didn’t really work for them and disputed some of his claims. This follow-up is just as interesting and contradicts some of Google’s public inferences.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Some of the biggest names in SEO share on Hubspot their insights and opinions on what is the current state of search engine optimisation as well as giving advice on the best approaches to take. Insights from Rand Fishkin, Darmesh Shah, Stephanie Chang and Greg Shuey.

This post on Kissmetrics is a must-read for anyone working with an ecommerce website. These errors are almost the default setting for many ecommerce sites when they are first built and they will seriously hinder your chances of ranking well on Google.

And here is one just for fun. Peter Attia has put together a follow-up of 9 nasty ways to build links (and recommends you don’t do any of them). Good to see someone having a bit of a laugh when so much SEO commentary is dead serious.