Wake-Up Call for Brick and Mortar Businesses – Social Media Marketing Does Work!

Brick and mortar businesses need a wake-up call – for their own sake!  Many are taking a long time to figure out that marketing has taken a giant leap into a completely new social arena which has not only transformed the way we live our lives but also the way we conduct our businesses.

And for those of you who think social media is just for the young ones, think again.

Social media for businessesUsers in the category “aged 55 and over” are increasingly connecting with companies through social media.

Agreed, it has taken mature web users a few years to embrace social networking, but they are now becoming the fastest growing segment of users on Facebook and Twitter.  The interesting fact is that they are also developing social media habits that have previously been the domain of younger adults and that is – connecting with brands.   Statistics show that in November 2010, the mature audience (over 50’s) had actually begun to close the gap – and by April 2011 up to nearly half of them were connecting with brands.
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Social Media For Businesses – How To Lose Friends And Irritate People!

We have all met them – male and female – at some stage in a social situation. They will be the one at the party who you can’t help but notice – not because they have a cool haircut, a great derriere or just that…. je ne sais quoi!

Social media for businesses tipsNo, sadly the reason you have to notice them is because they are right there – in your face.  They demand the attention of everyone in the room from the minute they walk in talking loudly (about themselves), they are not interested in anything you might have to say, they are completely oblivious about social etiquette and don’t even have the slightest awareness of the art of conversation or that this involves listening as well as talking.

After ramming their views down your throat in a bullish forceful manner, they move on to the next victim leaving you exhausted and drained after only a few minutes in their company…

These social bores sure make an impression on us – but for all the wrong reasons.

These are the people we talk about the day after the party “OMG, did you see that guy at the party last night – all he did was brag about himself the whole night, not only was he completely boorish and vulgar – but he wasn’t smart, witty or interesting by any stretch of the imagination.

And so it is with Social Media Bores…
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