It is absolutely essential that your social media business pages are managed by someone who understands your brand, your company philosophies and the goals of the social media campaign.
Too often we see the reins being passed to a junior staff member because they already have a Facebook page or are on Twitter! Or anyone who knows anything at all about Facebook or Twitter.
Prepare for the slow-motion train wreck that will inevitably follow.
Take careful note of the recent celebrity tweets that have landed the tweeter in hot water or the badly handled brand reputation crises that have gone viral and done irreparable damage to the company name.
This is an area that needs professional management…
But just for a bit of fun I have outed the personality types that you want absolutely nowhere near your social media marketing management!
1. The Reactive Type
You know this one! Every communication from another social media user which seems like it is in any way critical is replied with a serious put-down or an insult. Think of the stand-up comic delivering a witty one-liner to a heckler. Except in social media it isn’t humourous at all – it looks like your company is paranoid and has a bit of a nasty streak! And you will alienate not only those that the sarcasm is directed at but most other people who read it as well.
2. The non-listener
Yes, a very familiar beast this one. You know the people you are in the middle of a conversation with who can’t wait for you to finish what you are saying because they have something way more important to share. They are likely to talk over the top of you and glaze over as soon as you reply so they can think of the next momentous comment! Put these ones in charge of your social media pages and they will talk at people all day long but never engage in a real conversation by actually listening.
3. The Drunk Tweeter
Oh dear! It has been a fun night out hasn’t it? “I’m abshowludely fiiine… I might just share some really hilari… hilari… funny things on Twitter…” That’s not the company account you have just logged into is it? This is probably not the best time to make fun of the CEO of the company is it? And you may not think that photo you took on your iPhone at 1am is quite so funny in the cold sober light of day! D’oh!