Weekend Wrap 18 – SEO in 2013, loving Panda, social media experts challenged

Everyone wants to know where SEO is heading in 2013 and the first post up this week gives valuable insights from 30 of the industry’s most enlightened SEO thought leaders.

This is followed by a very interesting look at the Mormon SEO strategy! Surprising stuff!

Love Google Panda or hate it – here’s a different point of view on how Panda actually works for us…

A controversial post from Darren Woolley at TrinityP3 that has certainly rattled some social media experts’ cages with its challenging honesty and an insightful interview on content marketing with Kristina Halvoson author of “Content strategy for the web”.

Lots of other great posts in between and we wrap it up with a post from Kissmetrics demonstrating how high conversion websites improve their results.

Photo this week – my favourite flower white hydrangeas hydrangeas in flower

 

SEO / Search Engine Optimisation

As 2012 draws to a close the race is on to see who can create the definitive offering on what SEO in 2013 will hold. It may be difficult to go past this one – a comprehensive breakdown of what to expect from 30 of the most highly respected SEO thought leaders in the industry. A must read for SEO fans.
Who would have thought that the Mormon Church would have such a highly evolved SEO strategy? In this post Distilled offers a fascinating breakdown on how the church has nailed SEO to rank for phrases like church, scriptures and Jesus Christ. This is really interesting!
A refreshing take on Google’s Panda update on SEOmoz. In this post Ruth Burr goes against the flow on most SEO sites and instead of berating Google as a greedy, controlling monster gives her view on how Panda has improved search experience for everyday users. Not surprising to see the black hats hitting the thumbs down sign as their own sites have all been hit with these updates.

Real Relationships Lead To Search Marketing Success

The 2012 move toward relationship building and away from link building has become a key strategy in SEO. This is covered here on Search Engine Land with real examples of how building a powerful network brings top website results and then shares ways you can become more social and improve your online networking. 

 

Social media/content marketing:

3 ways to make sure that social media expert is really an expert

From our client TrinityP3 comes this thought provoking post by Darren Woolley. This proved to be a controversial one and it certainly raised the hackles of a number of “social media experts”. Darren expresses dismay at the lack of experience or authority of many presenters at social media events in Australia and offers a 3 step process to check if the speaker has any authority. (check out the comment thread too)

Panda Update | One Year After The Google Bomb! [Infographic]

It has been a year now since the infamous Google Panda update was covertly rolled out.

Now is probably a good time to do a bit of analysis on whether it has achieved what it set out to do.

Panda Update on Google

How has Panda altered the way people approach search engine optimization?

Did it succeed with what Google set out to achieve?

First of all…

What exactly is the Google Panda Update?

The Panda Update could be described as a clip-on rather than a change in the Google algorithm. The algorithm itself is one of the most closely guarded secrets in the world and it is amended and updated more than 500 times a year.

The Panda Update is run periodically to improve the quality of a searcher’s experience by providing search results that are as relevant as possible. It does this by penalising sites that appear to have thin or low value content.

The Update has been run ten times that we are aware of – the most recent one on January 18th of this year!

Who was the Panda Update targeting?

There had been a major build-up of poor quality content over the last few years. A huge number of Internet marketing programs were and still are being sold to new online marketers. The potential to make a ton of money by teaching people how to manipulate search engine results in order to make sales of products, businesses or services is just too attractive to resist for some people.

And the organic results were free!

A couple of years ago you could research a keyword, write an article, create a press release, make a video, post on a Web 2.0 site and publish a blog with almost identical content and you would end up with 5 or more positions in the search results on Page One for the keyword!

Wow!
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