We kick off the Weekend Wrap with some secret insider information leaked from Google followed by how SEO hasn’t really changed much in 16 years (sort of), post Penguin webmaster fears of natural links, moments of truth on how shoppers buy, heavyweight blogs to bookmark and follow and a whole lot more from the week gone by.
Enjoy the posts…
This weeks’ photo – between putting the Weekend Wrap together we found a bit of time to get some dead trees taken down (between rain showers). Many thanks to our nephew Marcus! (that’s Marcus in the photo)
SEO / Search Engine Optimisation
Rarer than hen’s teeth! A leaked internal Google instruction manual for their human page quality reviewers. Wow! You don’t often get this sort of inside information.
The Google algorithm created back in 1996 is still basically the same as the algorithm that functions today! (kind of!) So have the SEO experts just complicated things? An excellent post showing how SEO works, no tricks, no subterfuge, but a clear no-nonsense breakdown of how to do it – don’t miss this one.
Second post from Search Engine Land this week however this one is too good to leave out. How often have you heard the saying “you get what you pay for?” This is a great summary of what can happen if you are miserly with your SEO and social media budget. What really happens if you say yes to one of the daily cheap SEO offers that avoid the spam folder in your email?
Google has caused ‘fear and loathing’ among webmasters with its messages about links. This panic has led to many webmasters requesting to have links removed from sites that they would otherwise find valuable, fearing that Google will not like them and hurt their rankings. This post looks at another symptom of Post Penguin Panic Syndrome! (PPPS)