Weekend Wrap 10 – The Google Dance, Content Mistakes, SEO Checklist

In the Weekend Wrap this week we look at one of the big recent Google updates which dictates what content should go where on your pages, a look at the return of the infamous “Google Dance” and what it means to your website, common mistakes people make with their content marketing, some of the most successful companies on Twitter and how they do it and a great post which shows common grammatical and spelling errors online (bet you can find some you make!) .

This week’s photo – had a weekend away at beautiful Ohope Beach and the image comes from the town of  Whakatane which is ten minutes away.  The Lady on the Rock – located at the mouth of  Whakatane’s harbour holds cultural significance as the statue represents Wairaka, the woman who inspired the name Whakatane.

The Lady On The Rock

SEO / Search Engine Optimisation

Google Page Layout Algorithm Update Should Be Easier To Recover From

Google makes it very clear that websites with quality text based content above the fold will pick up extra Google love. So if your designer wants to fill the top of the page with a slideshow you know what to say. What Google wants, Google gets…

Deployment SEO Strategy and Checklist

There are so many potential problem areas in SEO. All someone needs to do is change one piece of code and you find out only when impressions or visitor numbers begin to fall. (we have seen cases where developers have accidentally deleted all metadata from a site!) Here is a useful checklist for ongoing auditing of SEO processes.

From Danny Sullivan of Search Engine Land this post looks at the return of the Google Dance. Because Google has been so active this year with Pandas, Penguins, EMDs, Page Layouts, Blog Networks and much more there has been a noticeable return of the sort of monthly search volatility that gained the nickname “the Google Dance”.

 

4 Unmatched Sources To Track Google Algorithm Updates

And while we are all doing the Google Dance it pays to know what tune we are dancing to and what the BPM of the song is. Here are some of the top sources of info on the many changes Google makes on a monthly basis. Check it out.

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Is Google Adwords the new snake oil target?

The last couple of months has been a rough ride for many website owners due to the frequent punitive Google Updates and now I am seeing new serious risks appearing for business owners who are not completely up to date with how websites and search engines work. Please use the share buttons above and let your business connections know about this new scam so they can avoid a really costly mistake!

Panda Updates and Penguin Updates

It had to happen really!

Let’s look at the last few months of Google updates and the repercussions felt by a large number of websites both good and bad.

First up, the Panda was tough… and very necessary!

The first Panda update was more than a year ago and I outlined the reasons for it here.

Each of the following Panda updates seemed to be even tougher and there was some serious collateral damage as even a number of high quality sites with tons of great content were punished!

And then came the Penguin… wow!

There will be a large number of web design and development companies who add anchor text based site wide footer links to every client’s site who will be feeling the pain right now (and probably wondering why).

And it seems from the various SEO based forums that SEO companies, web development, bloggers, Internet marketing services and more in the tech services field were hit disproportionately.

But it was not just this field that were hit. Many sites who historically had work done by low cost SEO companies to “boost search ranking on Google” also noticed disturbing trends in their analytics reports after Google’s aggressive targeting of non-compliance.

And because of the close dates of the various Panda and Penguin updates it can be difficult to analyse which particular update has afflicted many sites. Duplication issues, site errors, anchor text repetition, unnatural link profiles, overuse of keywords, over optimisation, comment spam links, thin content, too many links from a particular source, links from unrelated niches? And I could go on.

Google really came out with guns blazing! They hit every possible webspam or manipulative technique they could think of in short succession.

Here is the list of some of the recent Google updates:

April 19, 2012 – Panda 3.5

April 24, 2012 – Penguin

April 27, 2012 – Panda 3.6

May 25, 2012 – Penguin 1.1

June 8, 2012 – Panda 3.7

June 25, 2012 – Panda 3.8

So, Google has decimated webspam. Nice one Google!

Matt Cutts (Head of Google’s webspam team), take a bow.

You have made the Internet a better place…

Or have you?
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New Zealand SEO Companies Punished For Dangerous Link Building Strategies!

When SEO companies go bad!

After you have read this post please share it with anyone who currently employs a company to do search engine optimisation for their business website. What is outlined in this post could have a major negative impact on the future of their website and their online business prospects. You can also share on Twitter, Facebook, Google+ and LinkedIn using the buttons at the top. Here we go…  

Something big has happened at Google… really big!

SEO companies try to fool search engine robots

And so far the new Google initiative has mostly gone under the radar (note I said “So far” )

But this will change very quickly once businesses realise that:

  • the phone is not ringing as often this week compared to last week
  • or maybe the email volume from the Contact Page seems a little more manageable
  • or sales seem to be down this week
  • or any of the other conversion targets your business has for the company website don’t seem to be firing the way they were

Sure, there are seasonal fluctuations, there are even weekly and daily fluctuations which seem sometimes to have no logical cause.

But, this is a bit different!

What has happened that could cause such a sudden drop in traffic and sales?

The major international SEO blogs have been abuzz with this latest initiative for a week or more now.

And it is looking like it cuts a bit closer to home and has more serious consequences  than Google’s now infamous Panda Update!

What is Google up to and how does this affect business SEO?

Google signaled quite clearly at the recent SXSW (Annual music, film, and interactive conference in Austin, Texas) that it intended to level the SEO playing field a bit…

No, actually, a lot!
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Panda Update | One Year After The Google Bomb! [Infographic]

It has been a year now since the infamous Google Panda update was covertly rolled out.

Now is probably a good time to do a bit of analysis on whether it has achieved what it set out to do.

Panda Update on Google

How has Panda altered the way people approach search engine optimization?

Did it succeed with what Google set out to achieve?

First of all…

What exactly is the Google Panda Update?

The Panda Update could be described as a clip-on rather than a change in the Google algorithm. The algorithm itself is one of the most closely guarded secrets in the world and it is amended and updated more than 500 times a year.

The Panda Update is run periodically to improve the quality of a searcher’s experience by providing search results that are as relevant as possible. It does this by penalising sites that appear to have thin or low value content.

The Update has been run ten times that we are aware of – the most recent one on January 18th of this year!

Who was the Panda Update targeting?

There had been a major build-up of poor quality content over the last few years. A huge number of Internet marketing programs were and still are being sold to new online marketers. The potential to make a ton of money by teaching people how to manipulate search engine results in order to make sales of products, businesses or services is just too attractive to resist for some people.

And the organic results were free!

A couple of years ago you could research a keyword, write an article, create a press release, make a video, post on a Web 2.0 site and publish a blog with almost identical content and you would end up with 5 or more positions in the search results on Page One for the keyword!

Wow!
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Did Google’s Panda Update Smash Article Marketing?

There has been much wringing of hands and much weeping and wailing and gnashing of teeth about the latest and greatest Google algorithm update.

First of all if you were not aware of what the Panda Update was and what it was meant to do, here is a quick summary.

Panda update for SEOThe Panda update (sometimes called the Farmer Update) had a specific target in mind. When Matt Cutts (head of Google webspam) and his team of “spammer hunters and destroyers” formulated these changes they were going after some pretty common pests.

We know SEO has been packaged and sold to every online spammer and frantic marketing zealot out there –

“No wait, don’t leave this page! You can now get the front page of Google in 27 seconds for… no, not $697, not even $67, yes – you have just 14 seconds to buy at an amazing $27…

…oh, and a monthly fee of just $99… and in 14 seconds we will be taking down this offer foreeevvveeerrr!!!”

Yes, we have seen these so many times!
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