Weekend Wrap 10 – The Google Dance, Content Mistakes, SEO Checklist

In the Weekend Wrap this week we look at one of the big recent Google updates which dictates what content should go where on your pages, a look at the return of the infamous “Google Dance” and what it means to your website, common mistakes people make with their content marketing, some of the most successful companies on Twitter and how they do it and a great post which shows common grammatical and spelling errors online (bet you can find some you make!) .

This week’s photo – had a weekend away at beautiful Ohope Beach and the image comes from the town of  Whakatane which is ten minutes away.  The Lady on the Rock – located at the mouth of  Whakatane’s harbour holds cultural significance as the statue represents Wairaka, the woman who inspired the name Whakatane.

The Lady On The Rock

SEO / Search Engine Optimisation

Google Page Layout Algorithm Update Should Be Easier To Recover From

Google makes it very clear that websites with quality text based content above the fold will pick up extra Google love. So if your designer wants to fill the top of the page with a slideshow you know what to say. What Google wants, Google gets…

Deployment SEO Strategy and Checklist

There are so many potential problem areas in SEO. All someone needs to do is change one piece of code and you find out only when impressions or visitor numbers begin to fall. (we have seen cases where developers have accidentally deleted all metadata from a site!) Here is a useful checklist for ongoing auditing of SEO processes.

From Danny Sullivan of Search Engine Land this post looks at the return of the Google Dance. Because Google has been so active this year with Pandas, Penguins, EMDs, Page Layouts, Blog Networks and much more there has been a noticeable return of the sort of monthly search volatility that gained the nickname “the Google Dance”.

 

4 Unmatched Sources To Track Google Algorithm Updates

And while we are all doing the Google Dance it pays to know what tune we are dancing to and what the BPM of the song is. Here are some of the top sources of info on the many changes Google makes on a monthly basis. Check it out.

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Weekend Wrap 2 – Penguin fears, meta tags, Twitter tips and more

There has been a lot going on this past week and with everyone waiting for the latest updates from Google we bring you a sneak preview from some of the most influential thought leaders in the industry, plus more about what Google wants from your link building efforts, how to create fantastic ‘explainer videos’ and why telling stories is now so important.

We welcome you to call in on a weekly basis and see the valuable goodies the week brings.

First up though – a picture taken during the week of the wild daffodils in our paddock that burst through every year – Spring is on it way!

 

Enjoy the posts below…

SEO / Search Engine Optimisation

Meta Description Magic: Think Less about SEO & More about Click-Throughs

Hilarious! Google overshoots meta-description length for their own results! Absolute wisdom on the frequently debated meta description tag and its importance to website results.

Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly

A lot of people are getting rather anxious as they anticipate  the impending Penguin Update!  Matt Cutts even went as far as to say that the next Penguin will have some jarring effects until Google gets it right…

Why Search, Social Media and Content are Vital For Your Company’s Success

Excellent overview showing how SEO, social media and content strategy are now critical to online success.  Jeff Bullas discusses the three core pillars of digital marketing with Technology Fast 550 expert Andy Jamieson and covers some of the reasons why an integrated strategy works… “Is your company stiff, static and slow or is it dynamic, social and real?”

The Unbearable Torture Of Linking

Is 2012 the time when the scales finally tipped the other way and Google officially became the enemy?  There is a lot of panic out there and this post assures if you provide Google with what they want –  quality website, quality content, engagement…

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Is Google Adwords the new snake oil target?

The last couple of months has been a rough ride for many website owners due to the frequent punitive Google Updates and now I am seeing new serious risks appearing for business owners who are not completely up to date with how websites and search engines work. Please use the share buttons above and let your business connections know about this new scam so they can avoid a really costly mistake!

Panda Updates and Penguin Updates

It had to happen really!

Let’s look at the last few months of Google updates and the repercussions felt by a large number of websites both good and bad.

First up, the Panda was tough… and very necessary!

The first Panda update was more than a year ago and I outlined the reasons for it here.

Each of the following Panda updates seemed to be even tougher and there was some serious collateral damage as even a number of high quality sites with tons of great content were punished!

And then came the Penguin… wow!

There will be a large number of web design and development companies who add anchor text based site wide footer links to every client’s site who will be feeling the pain right now (and probably wondering why).

And it seems from the various SEO based forums that SEO companies, web development, bloggers, Internet marketing services and more in the tech services field were hit disproportionately.

But it was not just this field that were hit. Many sites who historically had work done by low cost SEO companies to “boost search ranking on Google” also noticed disturbing trends in their analytics reports after Google’s aggressive targeting of non-compliance.

And because of the close dates of the various Panda and Penguin updates it can be difficult to analyse which particular update has afflicted many sites. Duplication issues, site errors, anchor text repetition, unnatural link profiles, overuse of keywords, over optimisation, comment spam links, thin content, too many links from a particular source, links from unrelated niches? And I could go on.

Google really came out with guns blazing! They hit every possible webspam or manipulative technique they could think of in short succession.

Here is the list of some of the recent Google updates:

April 19, 2012 – Panda 3.5

April 24, 2012 – Penguin

April 27, 2012 – Panda 3.6

May 25, 2012 – Penguin 1.1

June 8, 2012 – Panda 3.7

June 25, 2012 – Panda 3.8

So, Google has decimated webspam. Nice one Google!

Matt Cutts (Head of Google’s webspam team), take a bow.

You have made the Internet a better place…

Or have you?
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Penguin Update – The Good, The Bad And The Ugly!

Almost a month after the fact, some of the noise has died down, some of the pain has become clear, some of the successes have been celebrated, and a new greater danger has surfaced!

This post describes what I have observed as an SEO consultant based in New Zealand.  I have noticed some major impacts to search results while researching keywords for clients – post Penguin.

Please feel free to share this post via the social buttons at the top or with any business that has a website or has paid an SEO provider in the past or is currently doing so.
Google penguin update
Wow! Firstly, it has been a hell of a big year for Google so far! 

They have clearly signaled their intentions to rid their search results of any spam, any borderline SEO techniques and any “black hat” stuff.

In the last few weeks we have had Blog Networks de-indexed (my post about the massive effects of this one here) and penalities dished out, a free parking  bug, two Panda updates in quick succession and to top it all off Google rolled out the nukes on April 24th…

The Penguin Update!

This one has had a remarkable effect on search as we know it. The idea behind it may have been noble but…

Did it work?

What really happened?

What are some of the shocking repercussions of this update?

Google’s Penguin Update was a direct and aggressive assault on the rise of black hat SEO, manipulative search practices, spam, poor quality websites cluttering the top positions in search…

And who would berate them for cleaning up this frustrating and time consuming (and revenue sapping) annoyance? After all, the success of Google relies on delivering the best possible results for any search query.

But, you know what? Penguin was never only about improving search results. It was a more punitive roll-out.

It was about webspam pure and simple!

So, let’s take a look at who won, who lost, who was destroyed and a major new threat to online business.

Maybe we should start with the positive stuff:

The Good:

White hat SEO

Ever typed a phrase into Google then been frustrated about the results you are getting?

Yes, the first one is a government site, or Wikipedia, or Amazon… not quite right

Then the next couple are not really what you are looking for…

Then you hit position 4 and BAM! It is a crap site with no relevance to what you are searching for and it is a cheap-ass landing page to get you to click on some lousy banner or to purchase something you don’t want!

And that is a mild version of how spam and black hat SEO pollutes search results.
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