Weekend Wrap 15 – Google Insider Secrets, Evil Link Building, Epic Content

Some real goodies this week from our search for the best around the Web!

See what Google are  really doing (!!) in this in-depth interview with an ex-member of the elite search quality team, the current state of SEO from those who know and where to from here… how to rid your e-commerce website of those errors that hinder your ranking, a humorous, refreshing post on evil link building methods, a look at the views of 35 powerhouse social media personalities on how to be influential on Facebook, a great post on how epic content or long-form posts in content marketing get big rewards and much, much more – plenty here for your week’s reading to keep you up to date.

A little bucolic scene this week – visiting family enjoying feeding the alpacas

Alpacas eating from buckets

SEO / Search Engine Optimisation

What better way to get insights on what Google is really doing than to interview an ex-member of Matt Cutts’ search quality team. The first interview caused a bit of a storm with Google saying that this ex-Googler didn’t really work for them and disputed some of his claims. This follow-up is just as interesting and contradicts some of Google’s public inferences.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Some of the biggest names in SEO share on Hubspot their insights and opinions on what is the current state of search engine optimisation as well as giving advice on the best approaches to take. Insights from Rand Fishkin, Darmesh Shah, Stephanie Chang and Greg Shuey.

This post on Kissmetrics is a must-read for anyone working with an ecommerce website. These errors are almost the default setting for many ecommerce sites when they are first built and they will seriously hinder your chances of ranking well on Google.

And here is one just for fun. Peter Attia has put together a follow-up of 9 nasty ways to build links (and recommends you don’t do any of them). Good to see someone having a bit of a laugh when so much SEO commentary is dead serious.

Weekend Wrap 5 – Google Leaks, Link Building Fears And Kicking Ass Online!

We kick off the Weekend Wrap with some secret insider information leaked from Google followed by how SEO hasn’t really changed much in 16 years (sort of), post Penguin webmaster fears of natural links, moments of truth on how shoppers buy, heavyweight blogs to bookmark and follow and a whole lot more from the week gone by.

Enjoy the posts…

This weeks’ photo – between putting the Weekend Wrap together we found a bit of time to get some dead trees taken down (between rain showers). Many thanks to our nephew Marcus! (that’s Marcus in the photo)

 

SEO / Search Engine Optimisation

Google Search Quality Raters Instructions Gain New “Page Quality” Guidelines

Rarer than hen’s teeth! A leaked internal Google instruction manual for their human page quality reviewers.  Wow!  You don’t often get this sort of inside information.

The Only SEO Strategy That Works (Cutting Through The Bullsh*t)

The Google algorithm created back in 1996 is still basically the same as the algorithm that functions today! (kind of!)  So have the SEO experts just complicated things?  An excellent post showing how SEO works, no tricks, no subterfuge, but a clear no-nonsense breakdown of how to do it – don’t miss this one.

The Hidden Cost Of Cheap SEO & Social Media Labor

Second post from Search Engine Land this week however this one is too good to leave out.  How often have you heard the saying “you get what you pay for?”  This is a great summary of what can happen if you are miserly with your SEO and social media budget.  What really happens if you say yes to one of the daily cheap SEO offers that avoid the spam folder in your email?

Fear Of Google Ironically Has People Considering Making Natural Links Unnatural

Google has caused ‘fear and loathing’ among webmasters with its messages about links.  This panic has led to many webmasters requesting to have links removed from sites that they would otherwise find valuable, fearing that Google will not like them and hurt their rankings. This post looks at another symptom of Post Penguin Panic Syndrome! (PPPS)
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