Like many people you are probably feeling a little confused and overwhelmed by the massive quantity of information and dis-information about search engine optimisation.
Do this, don’t do this, this will get you penalised, this will get you banned, this will bring you thousands of targeted visitors, we can get you the top spot on Google for your keywords, link building services, site audits, Google algorithm updates killing small business and so on and so on!
I feel for you! I really do!
It takes several hours a day to keep up with developments in search, social media and all the various permutations of digital or online marketing and how many of us can find this extra time?
I want to break down some of those barriers!
I want to remove some of the rocket science stuff from search engine optimisation.
And I want to give your business some simple actionable strategies to stay Google Webmaster Guidelines compliant and to improve your business performance online.
First a bit of background (stay with me here…)
Why SEO has just got tougher!
Having an understanding of compliance and approved strategies is essential because of Google’s ongoing battle against spam in their results. Google’s Webspam Team (also known as Search Quality Team) has become one of the most important and influential departments at Google.
As technology has got better, faster and smarter so have the spammers and Black Hat SEOs. The war between Google and Black Hat has really intensified and Google has rolled out multiple updates to the algorithm to deliver killer blows to manipulative techniques.
Let’s face it, the days of creating a free website, buying into some link scheme, using blast software to spam the web and watching the cash roll in while you sleep thanks to the millions of searches on Google are all but over.
The two biggest weapons for Google have been the Panda and Penguin Updates which target different on and off page techniques. There is a ton of info about these updates around so I won’t go into detail about them here apart from saying that Panda attacks poor onsite content, duplication and technical screw-ups whereas Penguin is all about your back-link profile and how it is configured.
And they have been highly effective!
Unfortunately there always seems to be a fair amount of collateral damage associated with each update and because of this there is a lot of extreme ill feeling directed toward the search giant as well. This is understandable – how would it feel to have a 90% drop in sales overnight without any forewarning and often for no real reason?
Not that great I’m sure.
How can you improve your website results?
5 SEO essentials almost anyone can implement
This is not a definitive list of essential SEO techniques and strategies but if you implement these you will have the foundations for a compliant, healthy website.
Think of this as the start of an ongoing commitment to keeping your site healthy in search. And these concepts are exactly the same if you are a large corporation or a single entrepreneur business.
Number 1 – Correctly setting up 301 redirects
Sorry to start with the technical stuff… but…
This is one that has become more and more critical with each change to the Panda update.